Timothy DiCaprio is exploring his personal brand as a sports marketing professional. He graduated from Full Sail University with a degree in sports marketing and media. His career goals are to gain experience through internships and entry-level jobs before becoming a marketing director like his role model Jill Gabrill of the New York Mets. He plans to develop his skills in marketing and social media while networking at sports industry conferences to build his professional profile and brand.

1. PERSONAL BRAND EXPLORATION
TIMOTHY DICAPRIO, PROJECT AND PORTFOLIO 1,
6/21/2020

2. IDENTITY
▸ From Amsterdam, NY
▸ Been a sports fan my whole life. (Football, Basketball, Baseball, Soccer)
▸ Graduated from Full Sail University with a bachelors in Sports Marketing and
Media
▸ Worked at the Amsterdam Mohawks

3. TEXT
PROFESSION
▸ Brand Manager
▸ Marketing Coordinator
▸ Market Research Consultant
▸ I approach my work differently because my brand archetype is Hero, that
means I’m working to make the World a better place, so I will not only be
helping your company but also the lives it affects.

4. TARGET AUDIENCE
▸ My target audience is Marketing managers at
Sports team/comapnies. I.e. Mets, Dolphins,
MLB Network, etc.
▸ Jill Gabrill is the marketing director of the New
York Mets.
▸ Demographics: 20s-50s, Male/Female, college
degrees, married.
▸ Psychographics: Love sports, love being active,
are motivated by loved ones.

5. CAREER GOALS
▸ Immediately graduating college I’d like to intern at a local Sports team whether
it be professional or college I’d like to build my resumé by getting the
experience I need with them.
▸ Mid Term I’d like to get a low level job at the New York Mets or Miami Dolphins
marketing or just working in the offices getting experience.
▸ Long Term I want to be marketing director after working my up through the
ranks like Jill Gabrill she’s a good example for what I want to do.

6. SKILLS ANALYSIS
▸ My two hard skills: Marketing skills(%55), understanding social media(%75).
▸ 2 soft skill: collaboration(%80), communication/listening(%67).
▸ Notable hard skills: Analytical or scientific software(%0), customer relationship
software (%0).
▸ Notable soft skills: critical thinking (%85), reading comprehension (%90).

7. PROMISE
▸ I will use my passion for sports to help you connect with your fans, and create a
unique bond that will last a lifetime.

8. CREDENTIALS
▸ I’ve worked for the Amsterdam Mohawks a collegiate baseball team.
▸ I graduated from Full Sail University with a bachelors in Sports Marketing and
Media.
▸ No current qualifications yet.
▸ Coached a 7-8th basketball team in high school for 2 years
▸ Refereed basketball games (3-8th grade.

9. TEXT
COMPETITION
▸ Every time I try to look at someones profile this
pops up.
▸ If I had to guess their profiles would have more
experience and overall online presence.

10. TEXT
COMPETITION
▸ Every time I try to look at someones profile this
pops up.
▸ If I had to guess their profiles would have more
experience and overall online presence.

11. BRAND POSITION
▸ I’m fun to work with, have a loving personality and a fun attitude which can
definitely be serious, will put in all the work required and then some to get the
job done. I’m friendly and loving working with people. They should hire me
over my competition because I get along with virtually anyone and am a very
outgoing and hardworking employee.

12. NETWORKING & MARKETING
▸ Leaders Week New York 2020, May 18-21st NYC.
▸ Hashtag Sports Conference, June 16-17th NYC.
▸ SportTechie State of the Industry, TBD Brooklyn.
▸ I will be using Twitter mostly to promote the platform.
▸ I will use my personal portfolio to market my brand online by promoting it
through Twitter and LinkedIn to get more people to click on it and view making
it the top search when searching “Timothy DiCaprio”.

13. PROFESSIONAL DEVELOPMENT
▸ I will need to graduate Full Sail.
▸ I need to learn specific softwares that I learned about on Onetonline.
▸ Will also need to master my marketing skills and my social media skills.
▸ Will need to intern right out of college.
▸ Would like to accomplish all of this by the time I graduate.
▸ I will reach out to one of my future teachers for mentorship.

14. TEXT
ELEVATOR PITCH
▸ Timothy DiCaprio
▸ You know how your fan numbers or game
attendance is down? Well, what I do is help
draw more attention/audience to your team
and their needs to connect them on a unique
level. In fact, I helped sell more merchandise
and draw bigger crowds to the Amsterdam
Mohawks baseball team.

15. REFERENCES
“Summary Report for: 13-1161.00 - Market Research Analysts and Marketing Specialists.” O*NET OnLine,
www.onetonline.org/link/summary/13-1161.00.
“Top Sports Business Conferences in 2020.” Zoomph, 16 Mar. 2020, zoomph.com/blog/top-sports-business-conferences-
in-2020/.
Jill Gabrill. (n.d.). Retrieved April 27, 2020, from https://www.linkedin.com/in/jill-grabill/
Sign Up. (n.d.). Retrieved from https://www.linkedin.com/search/results/all/?keywords=sports
marketing&origin=AUTO_COMPLETE
(n.d.). Retrieved from https://www.glassdoor.com/Job/jobs.htm?
suggestCount=0&suggestChosen=true&clickSource=searchBtn&typedKeyword=New+York+Mets&sc.keyword=New+York+
Mets&locT=&locId=&jobType=