Jesse Parada is exploring their personal brand as they study Sports Marketing and Media. Their goal is to market soccer in the US and Europe in a fun, interesting, and innovative way while treating everyone equally. They want to gain experience in advertising, marketing, and promotions roles related to sports. Parada outlines their credentials, skills, short term goals of interning, mid term goals of networking, and long term goal of working on a World Cup marketing campaign.
This powerpoint depicts the path that I am striving to achieve after receiving both my Bachelors in Sports Marketing and Media and my Masters in Sports Management. Through hardwork and commitment, I will make these goals a reality.
This powerpoint depicts the path that I am striving to achieve after receiving both my Bachelors in Sports Marketing and Media and my Masters in Sports Management. Through hardwork and commitment, I will make these goals a reality.
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2. When I want them to see how passionate I am on wanting to
market soccer in the US and in Europe. I want people to
understand the amount of effort I will put in this industry, as I
will do my very best to present the sport in a fun, Interesting,
innovative way. I will convey myself as someone who wants to
understand others cultures and interests, and someone who
likes to include everyone. My portfolio’s imagery will try to
communicate my value of treating everyone as equal and to
always leave room to learn.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Advertising Sales
• Marketing and Promotions
• Creative services
Lover- I feel that I resonate with Lover the most because
one of my driving factors for wanting to be successful in my field is
the passion I have on my sport. I will use that same passion to
connect with others who share that enthusiasm and for the people
who aren’t as involved or passionate, I would love to understand
their point of views and ask what can I do to lure them into the sport.
I want the fans to feel connected and I want to create an
atmosphere full of impassioned, caring, and a spirited group who
feel as though they are rightfully being represented and cared for.
[Advertising and Promotions Managers] for [Sports Mark
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Kyle Burkhardt
Outreach Plan:
• I will build up a resumé and make sure I not only have
credentials but also the right vision and mindset that is
needed in a position in the MLS as the league
continues to grow.
• I will follow him on LinkedIn and check once a month on
any updates to the league to ensure what I need to do
to get the job.
• I will check once a month not just him but whoever is
associated with the fan and market insights position at
Major League Soccer
PROFILE
PICTURE
Senior management hires at
Major League Soccer
Alexandra Couch
Outreach Plan:
• One of the main tasks I will want to do is constantly involving
myself with the supporters section for the Houston Dynamo and go
to the likes of Pitch 25 (Infamous Houston Dynamo sports
bar/indoor pitch) or other Dynamo related events so that I can
acknowledge the general aura with the club, also I want to go to
other games besides the Dynamo to grab an understanding of
other practices used by other teams that allows engagement with
their own supporters.
• I will contact her by her business email that is posted on the
Houston Dynamo site.
• I will try to learn the different ways she engages with the
supporters and check once in the while if the fans feel
represented
PROFILE
PICTURE
Director of Fan Engagement
at Houston Dynamo
Gary Hopkins
Outreach Plan:
• I will read the entirety of his book “Star Spangled
Soccer” to grasp a perspective on what to expect with
this industry
• I will email him using his business email he has posted
up on the HSE Sport and Entertainment website.
• I have followed Gary Hopkins on Twitter and I have his
email saved onto my notes, so when I am ready I will
email him.
PROFILE
PICTURE CEO at HSE Sport and
Entertainment
5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Even before I graduate, I want to get into an
internship/apprenticeship anywhere that I can
develop the fundamentals and experiences I need to
continue to grow as a Sports Marketer.
Mid Term: (5-10 years)
• Specific goal you want to achieve in mid term.
• Throughout the “mid-term” I want to network/connect
a lot more with fellow people in my industry and put
myself in a position where I can succeed.
Long Term: (15-20 years)
• Specific goal you want to achieve in long term.
‣ In the Long term, I want to be on at least one
marketing team in a world cup. This to me is
the biggest goal because the World Cup is the
most watched sporting event in the world, so I
would love to be apart of one of their
campaigns and bring on the beautiful game to
everyone that watches.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Soccer
SOFT
HARD
Novice / Adept / Expert
Video/ Animation Presentation Novice / Adept / Expert
Adaptable Novice / Adept / Expert
Never settling for Mediocracy Novice / Adept / Expert
Creative Engineering
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 Novice / Adept / Expert
Adaptable Novice / Adept / Expert
Thinking Outside the box Novice / Adept / Expert
7. I help everyone do their absolute best by
being adaptable, by always listening with all
ears, and by constantly being driven to
succeed.
PROMISE
8. CREDENTIALS
Work Experience:
• Busser, Curbside, Cater, Host, Bar Help
at Pluckers Wing Bar
Education:
• High School Diploma 2020
• Sports Marketing and Media B.S., Full Sail University (Projected 2023)
Awards:
• Currently I have not volunteer but I am
seeking to help volunteer for Freekicks,
which is a soccer youth program that
helps kids play the sport for free,
sometime in the near Future
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Industry Experience:
• Fan Experience and Events Intern for
the Houston Texans
• Events and Marketing Ambassador for
the Houston Texans
• Postseason Ticketing Intern
Education:
• Texas A&M University
Bachelor of Arts- BA, Communication
Skills and Proficiencies:
• Tenacious Work Ethic
• Communication
• Billingual
Leadership Experience:
• Service - 3 endorsements
• Team Leadership - 2 endorsements
• Sports Management - 2 endorsements
Jesse Parada
Overall Online Presence:
• Ms. Ortiz has a great online presence with an
abundance of Connections, Endorsements, being
involved in lots of organizations, she has everything she
needs to succeed.
• 10/10
HEADSHOT HEADSHOT
Industry Experience:
• No industry experience.
Education:
• Full Sail University
Bachelor of Science- Sports Marketing and Media projected
graduation August 2023
Leadership Experience:
• Adaptable
• Team Player
• Impeccable work ethic
Skills and Proficiencies:
• Adaptable - 2 endorsements
• Team Player- 2 endorsements
• Impeccable work ethic- 2 endorsements
Overall Online Presence:
• My online presence is poor. I do not use social media, I
have yet to garner connections, I do not have a
customizable URL link on my LinkedIn.
• 1/10
10. COMPETITION
Jack Sparks
Noteworthy Experience:
• Volunteered for the NFL Pro bowl
• Volunteered for the NBA All-star weekend
Jesse Parada
HEADSHOT HEADSHOT
Industry Experience:
• Fan Engagement for the NBA
• Fan Engagement for the NFL
Education:
• Full Sail University
Bachelor’s Degree, Sports Marketing
Skills and Proficiencies:
• Digital Marketing - 1 endorsements
• Content Marketing - 0 endorsements
• Mobile Marketing - 0 endorsements
Overall Online Presence:
• Jack does not post all that much onto his LinkedIn
however being a current student at FullSail he does
have decent credentials. He has presented all the
current licenses and certifications that he has
completed, which is something I would want to include
in my profile.
• 5/10 Average.
Industry Experience:
• No industry experience yet
Education:
• Full Sail University
Bachelor of Science- Sports Marketing and Media projected
graduation August 2023
Leadership Experience:
• No Leadership experience at this moment
Skills and Proficiencies:
• Adaptable- 2 endorsement
• Team Player- 2 endorsement
• Skill 3 Goes Here - 2 endorsements
Overall Online Presence:
• My online presence is poor. I do not use social media, I
have yet to garner connections, I do not have a
customizable URL link on my LinkedIn.
• 1/10: Poor
11. BRAND POSITION
For anybody working in the Sports Marketing Industry
who need passioned people, I provide not only
enthusiasm to grow the sport of Soccer but many
innovative Ideas with an emotional intelligence to
connect with Fans and build up the buzz that is needed
for this sport to become huge in this country because not
only is the Sport a walking profit, it is a market that is
destined to overtake the USA and become a staple hold
of American pastime.
“NICKNAME?”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Freekicks soccer program
‣ November 2022 @ Houston, Texas
Houston Sports Authority Volunteering
January 2023 @ NRG Park
Soccer Shots
‣ May 2023 @ Katy, Texas
Digital Marketing
• Primary Content: I think I will lean more onto blogging as I do
like to give my opinion on soccer topics. I may also start a
twitter community and see who else shares my desire to
develop soccer in a more accessible way
• Primary Tools: Twitter will most likely the best use for
gathering a community of soccer-loving people who want to
improve giving soccer opportunities to more kids.
• Website: I will use my digital profile as a template that people
can go to in order to see how serious I am in achieving my
goals.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• I want a mentor who knows the industry well and is not
afraid to help people wanting to go into the same
industry. I want someone who can act as a leader and
guide me to the right direction.
Formal Education
• Bachelor of Science, Sports Marketing & Media
Technical Skills
• Creative Engineering, Mark Rober’s online class,
August 2022
• Video/ Presentation, Renderforest, July 2022
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Learn. Spanish, Duolingo, June 2022
• Blogging, Wordpress, July 2022
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
14. Jesse Parada
Hello my name is Jesse and I’m studying Sports Marketing and Media at FullSail University. I eat, breath, and sleep
sports as I constantly read books on it, study branding, and analyze commercials and their uses. I have banded up a
couple of future ideas in a Journal where it’s spans from commercial ideas to in-stadium operations to different ways to
engage fans more into their respective teams. I am looking for an internship with the Houston Dynamo to help further
my curiosity into the Sports business world. I couldn’t think of a better place as I have religiously followed this team
ever since I was 8. I am always looking to learn even if it’s not in my curriculum and I am very adaptable for anything
that you’ll throw at me. I Bussed tables at a very popular wing bar so I know a thing or two about Hard work.
15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
