2. IDENTITY
➤ When it comes down efficiently
broadcasting or writing about sports
topics. Look no further. I have a very
unique way of presenting facts and
analyzing opinions to form my final
thoughts of a certain topic. Along with my
charismatic energy, wit, humor and
positivity. Allow me to to provide a unique
way to connect with listeners or readers.
3. PROFESSION
➤ Broadcast Announcer and Radio Disk
Jockeys
➤ News Analysts
➤ Journalist
➤ With “the entertainer” as my brand
archetype. My approach to how I govern
myself is by allowing my personality and my
character to attract listeners or readers with
facts and humor and reality. Showing a
relatability between the two of us for better
understanding.
4. TARGET AUDIENCE
➤ Eric Shanks/ CEO of Fox Sports
➤ The Walt Disney Company and Hearst
Communication/Joint owners of ESPN
➤ Paramount Global/Owner of Paramount
Global
➤ With all 3 of these corporations my plan is
to get in contact with them with the
provided buisness line. Speak with the
proper personnel. Exchange information to
further communicate. To discuss or display
how I could be an asset to the audience we
want to target.
5. CAREER GOALS
➤ Short Term Goals - After I graduate I plan to
exhaust any and as many local occupation or
internship. This will allow me to get
comfortable with consistently being in the field
and a chance to apply what I’ve learned
➤ Mid Term Goals- At this point in my career I
would want to be working for and being loyal
to one corporation. My ideal destination would
be working for the New York Giants.
Broadcasting, News Analyzing or Journalism
➤ Long Term Goals- I intend to retire as a New
York Giants commentator, analyst or
journalist. Having provided a well above
average lifestyle for me and my family.
7. I promise to give the audience the very best of
me providing authenticity, humor and reality with
anything I provide to the wonderful viewers.
-Fredreece Harvin
8. CREDENTIALS
➤ Work Experience - Certified Broadcast
Meteorologist, American Meteorological
Society
➤ Leadership Roles - Attending
conferences, serving as a lead forecaster
on special events .
➤ Education - Certefifed Broadcast
Meteorologist Program/ American
Meteorological Society/Bachelor of Sports
Broadcasting, Full Sail University
9. COMPETITION
➤ Nicholas Giacobbe
➤ Industry Experience - 8 months
➤ Education- Full Sail University Bachelor of
Sportscasting
➤ Runner for Fox Sports, Intern for WWE
➤ Certification in SEO Foundations
➤ No head shot, 152 connections, Banner is
customized, Somewhat of a detailed
profile, no other social media, no
customized LinkedIn URL, Poor 45 out of
100
10. COMPETITION
➤ Fredreece Harvin
➤ Industry Experience- 6 months
➤ Education - Full Sail University Bachelor
of Sportscasting
➤ Broadcast Meteorologist
➤ Certification in Broadcast Meteorologist
11. BRAND POSITION
Me understanding that my audience look for quality and
consistency everyday. I made it my duty to be as prompt
and profound as I could be to provide what is needed
everyday. It’s easy for others to get complacent. However
I’m willing to accept any challenge to give my audience
the best.
12. NETWORK AND
MARKETING
➤ IBC 2022, September 9 2022
➤ Sunny Side Of The Dock, June 20 2022
➤ Fame Convention, August 20 2022
➤ The primary type of content I will promote
arre current events occurring in the media
world and sports world. Social media
platforms such as LinkedIn, Facebook,
Twitter , ZipRecruiter and Instagram to
help me promote my content.
13. PROFESSIONAL
DEVELOPMENT
➤ I will need to develop in my technological
skills and my motor skills. Being in a
studio or station consistently will give the
experience needed to elevate my skills.
Knowing that these skills take a while to
fully grasp being on n the right
environment will help a lot. My mentor is a
former graduate of the program I am
involved with now.
14. ELEVATOR PITCH
You know what the
problem is with most
broadcasters? They fail
to put their full energy in
their work. I make sure
everything I put out is
legit. My product that I
put out speaks for itself
