Sony Corporation was established in 1946 in Japan by Masaru Ibuka and Akio Morita. Sony launched several innovative products over the decades including Japan's first radio in 1955, the first Trinitron color television in 1968, and the first Walkman personal stereo in 1979. The document discusses Sony's acquisition of a US record company for $22 billion in 1988 and Columbia Pictures for $4.9 billion in 1989. It also outlines Sony's marketing strategy for launching a new IPod-like product developed in collaboration with Nike.