The document discusses a poster for a guest house called "Casa Chilhue" analyzing the existing product image, text, and font choices. It provides feedback that the additional smaller images could be taken from a better angle and the text sizes could be improved with larger and more distinctive fonts to make the information more readable and appealing. The document examines design elements and provides suggestions for enhancement.

1. Progression
Simran Jabbal

2. Task 2
Progression Pro-Forma

3. GCSEs
St John FisherCatholic High School
Year Subject Grade Awarding Body
2016 English Language C AQA
2016 English Literature C AQA
2016 Maths C AQA
2016 ScienceA D AQA
2016 Additional Science D AQA
2016 Drama D WJEC
2016 History F Pearson Edexcel
2016 Design &Technology:
Textiles
C AQA
2016 Information & Creative
Technology
P1 N/A
2016 DigitalApplications: Level 1 D N/A
2016 Religious StudiesA E AQA

4. York College Grades
Year Level
(GCSE/FS)
Subject Grade Awarding
Body
2016/2017 Level 2 Diploma In Creative
Media Production &
Technology
Distinction UAL
2017/2019 Level 3 UAL Diploma In
Creative Media
Production &
Technology
UAL

5. UAL Level 3 Diploma in Creative Media Production and
Technology (Year 1)
Unit Grade
1. Introduction to Media Processes and Technical Skills
Pass
02. Introduction to Design and Research Skills in Creative Media
Production
Pass
03. Introduction to Professional Practice in Creative Media Production
Pass
04. Critical and Contextual Awareness in Creative Media Production
Pass
05. Investigating Audio Production and Technology
Pass
06. Investigating Visual Production and Technology
Pass
07. Investigating Interactive Production and Technology
Pass
08. Developing a Creative Media Production Project
Merit

6. Final GradeYear One
Grade UCAS Points
PASS 36
MERIT 60
DISTINCTION 84
Final Points Final Grade
60 Merit

7. University Courses

8. University Course
CourseTitle Media,TV & Film
UCASCode P391
Link https://digital.ucas.com/courses/details?coursePrimaryId=b160cea9-11cb-487c-
3388-d4e8e4b76bad&academicYearId=2019
Location Clifton Campus, NottinghamTrent
Entry Requirements/
Qualification
GCSE Grades GCSE English gradeC/4
GCSE Maths gradeC/4
UCAS points 104 points
General Comments/
Course Content
A range of texts and aspects of media including; lifestyle magazines, social
networking sites, advertising, public relations, gaming and journalism.
Rating/Suitability (0-
10> 10 Being Most
Suitable)
10

9. University Course
CourseTitle Fashion Communication and Promotion
UCASCode WN2M
Link https://digital.ucas.com/courses/details?coursePrimaryId=cf69b19b-33e2-5154-
f284-cff792f3d820&academicYearId=2019
Location City Campus, NottinghamTrent
Entry Requirements/
Qualification
GCSE Grades GCSE English gradeC/4 or equivalent.
GCSE Maths gradeC/4 or GCSE Science gradeC/4 or equivalent
UCAS points 120 points
General Comments/
Course Content
Study in a dedicated space for our fashion management, marketing and
communication courses that replicates the working environment in the fashion
industry.
Rating/Suitability (0-
10> 10 Being Most
Suitable)
8

10. University Course
CourseTitle Media and Communication
UCASCode P300
Link https://digital.ucas.com/courses/details?coursePrimaryId=8998b007-4185-6645-
d8c0-8f19eddee91c&academicYearId=2019
Location Leicester Campus, De Montfort University, Leicester
Entry Requirements/
Qualification
GCSE Grades At least 2 A-Levels
Five GCSEs A*-C (9-4) including English Language or Literature or
equivalent.
UCAS points 104 points
General Comments/
Course Content
De Montfort University will provide you with the practical skills to engage and
evaluate critical perspectives in new media, television and cultural studies industry.
Rating/Suitability (0-
10> 10 Being Most
Suitable)
6

11. University Course
CourseTitle Digital Media
UCASCode A8J7
Link https://digital.ucas.com/courses/details?coursePrimaryId=de9be939-ae64-dd8d-
5aed-57527d6a291a&academicYearId=2019
Location Main Site, Salford, Manchester
Entry Requirements/
Qualification
GCSE Grades Grade C or grade 4 (or above) in Maths and English GCSE is
required.
Art and design (compulsory) Media Studies (Optional)
UCAS points 112-128 points
General Comments/
Course Content
Students will define their own journey to becoming a Digital Designer.
Rating/Suitability (0-
10> 10 Being Most
Suitable)
4

12. University Course
CourseTitle Creative Advertising
UCASCode W900
Link https://digital.ucas.com/courses/details?coursePrimaryId=44618729-e76c-f01c-
ab6d-c9df10903697&academicYearId=2019
Location Main Site, Leeds
Entry Requirements/
Qualification
GCSE Grades GCSE gradeA*-C/grade 4 or above in English Language, English
Literature
UCAS points 112 points
General Comments/
Course Content
Our tutors have considerable industry experience spanning art direction, copywriting
and branding, and they continue to excel in practice-based research and writing.
Rating/Suitability (0-
10> 10 Being Most
Suitable)
6

13. Task 3
Individual Learning Plan

14. Individual Learning Plan
At the beginning of the year, I set myself grade goals to make sure I get them at the end.This image on the second slide is showing what goals
were my aim. My personal target grade is a distinction and the national target grade is D/M. I am still hoping to get this grade after I improve
and hand in all my work.
Next, is goals and targets which are the things I want to achieve. For my long-term career aim I wasn’t sure on what to do and I am still not sure
now what to do. I am going to university to a learn about Media, Film &TV where I will be able to make my jobs variety wider.
My skills that I needed to develop were Photoshop and editing images. I believe have completed this target as most o the projects I have done
were photography based which meant I had t edit images.This last project was all about photography where I have edited all the images myself
and I believe I have done a good job with it.
The image underneath is about statements that are relevant to me which is only two of them.The first one is ‘I have a part time job working
more than 10 hours per week’ which has not changed currently.The second one is ’my attendance in the past has been poor’ which I think has
got slightly better than what it used to be.

15. Individual Learning Plan

16. Task 4
Open Day & ASFFTrip

17. University of Salford, ManchesterOpen Day
When I first started looking at universities, University of Salford was my top
choice. A friend and I travelled to Manchester to go see the university for an
open day.They had a whole area for media called Media City which looked
fantastic.We had a look around the university to see what it was like and went
to a lecture.
It was a really good university and I really enjoyed looking round and the
lecturers seemed really nice and friendly. At the end, I realised this was where I
wanted to go to do the course, Digital Media.
However, when I started looking for other universities I found another course
that was much better at NottinghamTrent University in Nottingham.

18. ASFFTrip
At the beginning of college, we went to see theAesthetica Shirt Film
Festival where thousands of short films were showed aroundYork.
The time we went to see was the same time we were studying video and
film at college. I remember the end of the festival where we were sat in
the theatre listening to a speaker talking about how they do what they
do now.
It was a good experience and a good chance to get to know everyone in
our class.We saw a few different genre of short films too which were all
very interesting.

19. Task 5
UCAS Choices &Work Experience

20. UCAS Choices
The top two are my confirmed place and my insurance choice.
I have picked two courses which happen to be at the same
university. NottinghamTrent University has offered an
unconditional and for the other course a conditional.
I went to the LeedsArts University interview as this course
interested me a bit. However, I didn’t do too well and they turned
me down.When I realised I wanted to go to Nottingham, I kindly
declined De Montfort University and University of Salford was
withdrawn as I didn’t go to the interview.

21. Work Experience
During my time at college, a friend asked my if I would like to help
HG3 Conferences out at a conference in Nottingham. I accepted
her offer as it was good work experience in events management.
The boss, Nicola wanted to meet me to see if I was a good person
to do the job. Nicola was happy with me doing the job.
It was for 3 days and it was interesting, however, it was quite
boring at times as every one had laptops to do their work and as I
was on work experience I didn’t have anything to do.
A few weeks ago, they asked me back to help them with bag
packing for a conference in Birmingham.

22. Task 6
University Interview Portfolio

23. Ash Grove Poster

24. Mood Board –
Advertising Campaign

25. Existing Product
Image:
On this poster for the ’casa chilhue’ guest house, the image is of the building and other buildings
surrounding the guest house.The angle they have taken the image is clearly from over the water
so they have the whole guest house. However, it doesn’t show which guest house it is in
particular as there are other buildings.
Just underneath the water they have added three images with a white stroke so then the
audience can see the image more clearly and so it doesn’t blend in with the background colour.
There seems to be a glow effect to the smaller images too.You can tell as there are dark areas
surrounding the image. Also, the smaller images could have been taken at a better angle as this
angle this not make the guest house look appealing.
Why have I chosen this poster & what have I learnt?
I have chosen this poster to look at because it is simple but it is well put together. I think the top
is nicely faded in with the clouds and the white background. I have learnt to make sure the font
and text size is readable and the correct size for all to read.
Text & Font:
There are many different sized text going on. I think the text underneath this images should be
larger and in a more funky font because that bit of text looks boring and plain.Then, underneath
that bit of text is in italics which I don’t think it should be. I think it should be in a bigger size and
definitely a different font. On this poster, they have used the same font throughout. But to jazz it
up more they should use a different font to make it more fun.The ‘Reserve Now’ border could be
more bold so it stands out. In the light blue border, the ‘Contact Us’ is too small and not very
readable for some people, this could be made larger as well. At the bottom of the address it says
‘Follow us’ which is tiny and unreadable.They have added tourist websites to book on which
they are small as well. I think what they have done with the text on the river is a good idea
because the font works however, I would use a different colour.

26. Existing Product
Colours:
I think the colour scheme could have been different. But it still goes well with each
other quite well. I would have used more brighter colours to make this poster more
vibrant and for it to stand out more, personally.The colours they have used are white,
blue, yellow and brown.
Connotations:
White – light, innocence, safety, cleanliness
Light Blue – health, understanding, softness
LightYellow – freshness, joy
Brown – security, elegance, home, warmth
From these the connotations they have clearly picked these because it makes the
guest house more welcoming and homely.
AudienceAppeal:
Their target audience would be 30+ because it somewhere that this audience can
relax and find more enjoyment in Chile. I think they would want to go stay at this
guest house and adventure somewhere different to their normal holidays.

27. Ash Grove Mascot:Theodore

28. Ash Grove Leaflet: Front

29. Ash Grove Leaflet: Back

30. Process – 13/06/18
Lightness
changed

31. Inspire – Rachel Marie

32. Inspire – Ed Sheeran

33. Autumn By Simran

34. Fanzine Front & Back

35. ‘I feel warmth and happiness to see nature in different colours and light’

36. InterviewTime

37. Interview

38. Front Cover
Double Page Spread
Existing Product

39. Contents & Introduction
32
• Introduction
• ‘Nature seems to get busy again’
• ‘Rustling through woodland walking my dog’
• ‘I love how everything begins to relax’
• Interview
• ‘I feel warmth and happiness to see nature in
different colours and light’
• ‘I think of autumn and conker collecting when I
was younger’
• ‘the cool evenings and the smells…’
• ’mini adventure off into nature’
Contents
A few paragraphs talking about why I
have done an autumn fanzine and what
the images to mean
Introduction

40. Match Game & Qing Dynasty

41. Irn Bru

42. Poster

43. Audience
Why will my project appeal to my audience?
My project is a newspaper cover, poster and a guide of birds and a map of the places where the nature reserves are
in the UK.The audience I have chosen is 25+ for both, male and females who have ‘high-powered jobs’ and take
their ‘careers very seriously.’They don’t know much about theYorkshireWildlife Trust, only if they saw the logo
they would.
The guide will appeal as it will teach them something about birds and if they go to their local nature reserve they
will be able to see them certain birds. I thought of producing a magazine but I changed my mind to making a
newspaper as this newspaper will be where they work, on the desk, posted through their letterbox etc. Also, the
newspaper will be free.
I am going to be using natural colours such as different shades of green, dull yellow and brown.These colours will
stand out on a dark background and grab the attention of my audience.

44. Assessment of Final Ideas
Do you think your audience will engage with your ideas?
I have full hope that my audience does engage with the ideas I will come up with. I have picked out
a subtle colour scheme and fonts. The key parts that will engage my audience are the popping text
and images.
Does your idea fulfil the brief your client gave you?
My idea does fulfil the brief as I will create the newspaper cover and include the MP part to it.The
poster will have some general facts on it and a website address. Finally, the guide will have a few
common birds that people may see but don’t think anything of it and a map with other places with
their addresses too.
Is your project practical and manageable in the time you have?
I think I will have enough time to get everything done if I keep on top of it all. If I had additional
time however, I don’t think I would use very wisely. In the last week, will be the week just make
sure everything is sorted.

45. Task 7
Personal Statement &CV

46. Personal Statement
Media is a subject that can appeal to many different people through many different ways.With society ever-changing, it has
become more difficult to understand the scope and role of media. I hope to continue my studies of media at university level, in a bid
to further understand media and its influence on society. I am looking for a university course where I am not restricted in just one
area and that allows me to learn about everything that I am passionate about, like photography, print, advertising and marketing.
I have interned as an entertainment apprentice for Made in Leeds. I gained invaluable first-hand experience of the television
production process.The internship taught me the importance of teamwork in media production, as we relied on each other and
depended on team spirit to move projects along. It also gave me the chance to apply the theoretical knowledge I learned in class
into the process of television production when I used Adobe Premiere to edit my film.
During my three years at college, I have been able to produce multiple print pieces of work which have got a distinction grade.
Some of this work consists of magazine covers, double page spreads with my own written content, a fanzine and different
advertising production such as leaflets and posters.
To develop my skills, I used Photoshop for a factual project. I produced an autumn photography fanzine, using my own
photography.After conducting interviews with people to find out how autumn makes them feel, I picked out interesting quotes and
then based the photography on that. I went out with my camera, recording my reactions to autumn, using the interview quotes to
guide me. Once I had the images, I then took them back in to college for further processing. By using the filter gallery and other
processing techniques, I believe I made the images more artistic.

47. Personal Statement
For a recent project for an external client, I wanted the work to look hand drawn. After using the filter gallery, I was
able to do this and my client was pleased with the result.
Furthermore, my skills have developed during my years in Guides and the National Citizen Service. I am a people
person and always looking for more exciting ways to develop myself. NCS has taught me public-speaking skills,
leadership skills and communication within a team and with the elderly. In the last week of NCS, the team
organised a tea and coffee morning for the elderly at the church, which allowed me to develop my interpersonal
and organisational skills.
Throughout my time at college, I worked in order to support myself financially. I believe this is important to my
growth, and using this money I was able to purchase Photoshop to continue my work at home.
At university, I look forward to an exciting adventure of learning more about media and working towards my
future. My goal after I successfully finish university is to be able to utilise what I have learnt in a new exciting career.
At the moment, I'm not sure what I want to do with my life, however knowing that all these courses could possibly
lead to my main path in life is the part that thrills me.

48. C.V.
Simran Jabbal
14 Franklin Road, Harrogate, HG1 5EE | 07757 689617 | simran.jabbal@yahoo.com
Objective
I aim to work with passionate people and produce a forward-thinking content for a variety of media platforms. I am committed to
taking every opportunity to develop my skills and become a valuable member of a creative team.
Education
Creative Digital Media Level 2 | 2016-2017 | York College
Media: Radio: Visual: Theory: Photography: Advergame: Film Studies
Completing projects in each of the above.
Software use: Adobe Fireworks CS6: Adobe Dreamweaver CS6: Adobe Photoshop CS6: Adobe Audition CS6: Adobe Premiere
CS6
GCSE | 2016 | St. John Fisher Catholic High School, hg2 8pt
Mathematics: English Literature: English Language: Design & Technology: Grade C
Information and Creative Technology: P1
Design Applications Level 1: Grade D

49. Skills & Abilities
Time Management
Attending college and completing creative projects. Learning to manage briefs and expectations to clients as part of the course.
Attending work
I have also started an online business and often attend events with merchandise to promote and expose the quality of goods.
JustSim on Facebook.
Sales
Having the confidence to interact with all people with a smile and being able to engage.
Being able to deliver on a task or business idea and developing new strategies to achieve my desired goal.
Communication
I am a young, fun individual who is also professional. A smile and my natural to-do attitude helps me to learn all the time and to
be able to take sound guidance.
Delivering in my course via visuals, radio broadcast and in person. I often do this when interacting with the public whilst at my
own stall. Communicating via social media for my business
Experience
Guest House Assistant | Scoatia Guest House | October 2015 – Ocotber 2018
Duties include: Customer service: Room/ Guest House Maintenance: Waitress: Bookings: payment Handling: Promoting
Services and Harrogate
Maintaining a 4* standard.
Guest House Assistant | Bijou | March 2019 – Present
Duties include: Customer service: Room/ Guest House Maintenance: Waitress:
Handling: Promoting Services and Harrogate
Maintaining a 5* standard.
C.V.