The document discusses strategies for profitable performance marketing. It focuses on prioritizing performance and potential, upselling additional products and services, second sales and renewals. It also discusses the importance of transparency both internally and externally to align partners and drive performance. Case studies show how balancing scorecards for pricing and publisher feedback loops can increase eCPMs and publisher loyalty. Embracing compliance innovations also increased revenues by addressing issues like stolen unsubscribe files.
YOU ARE UNIQUE. And you deserve an equally fitting affiliate experience.Brigitte Thomas
To compete in today’s complex digital marketing landscape, you need a simplified means to diversify your approach. You need an intuitive technology solution to discover, engage and convert high-value customers and a partner with the experience to drive connections that create commerce.
Drivers and contingency factors influencing the effectiveness of relationship marketing are evaluated though a meta-analysis of 38,000 relationships across 94 studies.
A commonly-occurring type of career mobility within organizations is the sales-to-marketing job transition (SMJT). Understanding SMJTs is important because: 1) Substantial differences often exist between sales and marketing roles, 2) Individuals and organizations can positively facilitate successful transitions, and 3) SMJTs convey both benefits and drawbacks to organizations.
YOU ARE UNIQUE. And you deserve an equally fitting affiliate experience.Brigitte Thomas
To compete in today’s complex digital marketing landscape, you need a simplified means to diversify your approach. You need an intuitive technology solution to discover, engage and convert high-value customers and a partner with the experience to drive connections that create commerce.
Drivers and contingency factors influencing the effectiveness of relationship marketing are evaluated though a meta-analysis of 38,000 relationships across 94 studies.
A commonly-occurring type of career mobility within organizations is the sales-to-marketing job transition (SMJT). Understanding SMJTs is important because: 1) Substantial differences often exist between sales and marketing roles, 2) Individuals and organizations can positively facilitate successful transitions, and 3) SMJTs convey both benefits and drawbacks to organizations.
How to Leverage Customer Data to Optimize Your Email Campaign - Wayne CarriganOnline Marketing Summit
How to Leverage Customer Data to Optimize Your Email Campaign
This session will outline an Email optimization framework to help marketers enhance the performance of their emails and email marketing programs. Marketers will hear how to conduct extensive analysis of customers' behaviors as well as leverage this data to form a strong foundation of all online (and offline) campaigns.
* Wayne Carrigan, Executive Vice President, Thindata 1:1
Webinar - Business Numbers - Black Belt Business - Business CoachNathan McDonald
Review Live Recording Here - http://www.blackbeltyourbusiness.com/events/past-events
Business ultimately is a numbers game. All different types of numbers: KPIs, benchmarks and the like – will tell you how you are performing and ultimately help you make the decisions to change.
It is amazing – once you know what to be looking at, you can then make those decisions to grow and sustain your business. You do not need to be an accountant to know the figures.
In this webinar we will take you through what numbers you should be tracking, what to do with the numbers and then how to make decisions once you have them.
Interest in marketing excellence is growing rapidly, but its nature and effects are unclear. This research reveals that marketing excellence is a strategy focused on achieving organic growth by executing three priorities: marketing ecosystem, end-user, and marketing agility. Moreover, findings show that investors value marketing excellence more highly than they value strategies based on market orientation and marketing capabilities. Results provide a new marketing playbook to help companies better achieve their growth targets in today’s quickly changing environment.
This presentation is from Performance Marketing Summit 2014 in Denver, CO (June 17, 2014). Session description: Carrol Lee is on the front lines of affiliate recruitment for Schaaf-PartnerCentric. She covers a range of questions: How can I find new publishers? Where do I go? What does the outreach look like?
Introduce the concepts and value of the content inventory and audit and get practical,
tactical tools and experience in conducting an audit, extracting insights, and
presenting the findings.
Identifying and Overcoming Roadblocks to Changerhefner
How many dedicated improvement program leaders have pushed the proverbial boulder up the hill only to watch it roll back down, sometimes flattening the change agents and even the executive sponsor in the process? Why do we focus on the management of change (e.g., the models, processes, methods, plans and tactics) and fail to acknowledge and address the importance of cultural barriers and change leadership? This presentation will explain how to identify and overcome common roadblocks to successful change, including lack of alignment, siloed thinking, decision dysfunction, execution and endurance problems, and missing measurements.
Learning Objectives:
Understand the difference between managing and leading change efforts
Discuss the symptoms of barriers to change, the root causes, and how to address them
Learn how to perform a critical assessment of "change readiness" and use the findings to plan for the change
Learn how to tailor your improvement plans based on organizational readiness and maturity
Deloitte Digital NL - Voice of the customer (CB seminar)Victor Hoong
In early 2013, Deloitte and Bazaarvoice partnered to investigate what online consumer feedback reviews could reveal on the relationships between NPS, price, product assortment and customer service. In a short 5 week project 7.8 million customer reviews across 230 different businesses were interrogated. A selection of the key findings were included in this short presentation given at the Deloitte Consumer Business Predictions event @Rotterdam May 2013.
We explain Experience Design in a few simple steps. Hyper Island
See http://hpr.is/dxd for information on the Hyper Island Digital Experience Design MA.
What's the difference between User Experience, Customer Experience and Service Design? And more importantly, why does it matter? Jani Modig, Hyper Island's Alumni and Senior Service Design Consultant at Deloitte Digital explains and introduces our new Digital Experience Design MA Programme.
https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic - In the last few years, the crowdfunding scene has exploded. It's not just about Kickstarter and IndieGoGo anymore. Now there are hundreds of platforms to choose from, with more popping up every day. But which crowdfunding site is best for your startup, small business, or charitable cause?
In this infographic, we cover 26 Top Crowdfunding Sites with all the essential details so you can choose wisely.
More info here on the blog: https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic
Team Building PowerPoint Slides include topics such as: why teams work, building a team, reasons to create teams, structuring your team, developing effective teams, five intrinsic elements of teams, four stages of team development, team behaviors, team roles, 18 group building behaviors, overcoming common obstacles, responsibilities for team leadership, evaluating team performance, viewing the top teams, how to's and more. Slides can easily be tailored to your specific needs (make handouts, create overheads and use them with an LCD projector) and are available for license. 100+ PowerPoint presentation content slides. Each slide includes slide transitions, clipart and animation. System & Software Requirements: IBM or MAC and PowerPoint 97 or higher. Royalty Free - Use Them Over and Over Again. Once purchased, download instructions will be sent to you via email. (PC and MAC Compatible).
The eBooks you create have the potential to become an important pillar in your content marketing mix.
Do it right and these high-converting "lead magnets" can continue to work for your content marketing machine long after the average blog post has ran out of steam.
But first, we need to move past the assumption that great eBooks are merely written and start building them with all the right parts!
How to Leverage Customer Data to Optimize Your Email Campaign - Wayne CarriganOnline Marketing Summit
How to Leverage Customer Data to Optimize Your Email Campaign
This session will outline an Email optimization framework to help marketers enhance the performance of their emails and email marketing programs. Marketers will hear how to conduct extensive analysis of customers' behaviors as well as leverage this data to form a strong foundation of all online (and offline) campaigns.
* Wayne Carrigan, Executive Vice President, Thindata 1:1
Webinar - Business Numbers - Black Belt Business - Business CoachNathan McDonald
Review Live Recording Here - http://www.blackbeltyourbusiness.com/events/past-events
Business ultimately is a numbers game. All different types of numbers: KPIs, benchmarks and the like – will tell you how you are performing and ultimately help you make the decisions to change.
It is amazing – once you know what to be looking at, you can then make those decisions to grow and sustain your business. You do not need to be an accountant to know the figures.
In this webinar we will take you through what numbers you should be tracking, what to do with the numbers and then how to make decisions once you have them.
Interest in marketing excellence is growing rapidly, but its nature and effects are unclear. This research reveals that marketing excellence is a strategy focused on achieving organic growth by executing three priorities: marketing ecosystem, end-user, and marketing agility. Moreover, findings show that investors value marketing excellence more highly than they value strategies based on market orientation and marketing capabilities. Results provide a new marketing playbook to help companies better achieve their growth targets in today’s quickly changing environment.
This presentation is from Performance Marketing Summit 2014 in Denver, CO (June 17, 2014). Session description: Carrol Lee is on the front lines of affiliate recruitment for Schaaf-PartnerCentric. She covers a range of questions: How can I find new publishers? Where do I go? What does the outreach look like?
Introduce the concepts and value of the content inventory and audit and get practical,
tactical tools and experience in conducting an audit, extracting insights, and
presenting the findings.
Identifying and Overcoming Roadblocks to Changerhefner
How many dedicated improvement program leaders have pushed the proverbial boulder up the hill only to watch it roll back down, sometimes flattening the change agents and even the executive sponsor in the process? Why do we focus on the management of change (e.g., the models, processes, methods, plans and tactics) and fail to acknowledge and address the importance of cultural barriers and change leadership? This presentation will explain how to identify and overcome common roadblocks to successful change, including lack of alignment, siloed thinking, decision dysfunction, execution and endurance problems, and missing measurements.
Learning Objectives:
Understand the difference between managing and leading change efforts
Discuss the symptoms of barriers to change, the root causes, and how to address them
Learn how to perform a critical assessment of "change readiness" and use the findings to plan for the change
Learn how to tailor your improvement plans based on organizational readiness and maturity
Deloitte Digital NL - Voice of the customer (CB seminar)Victor Hoong
In early 2013, Deloitte and Bazaarvoice partnered to investigate what online consumer feedback reviews could reveal on the relationships between NPS, price, product assortment and customer service. In a short 5 week project 7.8 million customer reviews across 230 different businesses were interrogated. A selection of the key findings were included in this short presentation given at the Deloitte Consumer Business Predictions event @Rotterdam May 2013.
We explain Experience Design in a few simple steps. Hyper Island
See http://hpr.is/dxd for information on the Hyper Island Digital Experience Design MA.
What's the difference between User Experience, Customer Experience and Service Design? And more importantly, why does it matter? Jani Modig, Hyper Island's Alumni and Senior Service Design Consultant at Deloitte Digital explains and introduces our new Digital Experience Design MA Programme.
https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic - In the last few years, the crowdfunding scene has exploded. It's not just about Kickstarter and IndieGoGo anymore. Now there are hundreds of platforms to choose from, with more popping up every day. But which crowdfunding site is best for your startup, small business, or charitable cause?
In this infographic, we cover 26 Top Crowdfunding Sites with all the essential details so you can choose wisely.
More info here on the blog: https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic
Team Building PowerPoint Slides include topics such as: why teams work, building a team, reasons to create teams, structuring your team, developing effective teams, five intrinsic elements of teams, four stages of team development, team behaviors, team roles, 18 group building behaviors, overcoming common obstacles, responsibilities for team leadership, evaluating team performance, viewing the top teams, how to's and more. Slides can easily be tailored to your specific needs (make handouts, create overheads and use them with an LCD projector) and are available for license. 100+ PowerPoint presentation content slides. Each slide includes slide transitions, clipart and animation. System & Software Requirements: IBM or MAC and PowerPoint 97 or higher. Royalty Free - Use Them Over and Over Again. Once purchased, download instructions will be sent to you via email. (PC and MAC Compatible).
The eBooks you create have the potential to become an important pillar in your content marketing mix.
Do it right and these high-converting "lead magnets" can continue to work for your content marketing machine long after the average blog post has ran out of steam.
But first, we need to move past the assumption that great eBooks are merely written and start building them with all the right parts!
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
10 Steps of Project Management in Digital Agencies Alemsah Ozturk
This is part of our ( 41? 29! ) agency's culture series. Basicly this series of documents helps our teams learn the foundation of agency culture, basic rules to do their work. We are all about sharing the data & know how, so here we are ;)
Start-up Chile Marketing & Advertising Tribe session on Data Analysis tools for startups. Written by Pedro Villalobos (Lagiar.com), Felipe del Sol (Admetricks.com), Liane Siebenhaar (Mewe.co). This is a selection of tools you can use to shape your pitch and product. If you have any questions, don't hesitate to contact us.
Using icons is a great way to add visuals to your presentation. There are many ways to get icons online, some are even free. But if you need a specific icon that you can’t find or if you want a special spin to your icon (color, shadow etc) – you can use PowerPoint’s great (and somewhat hidden) “Merge Shapes” commands to create your own icons.
Using these commands you can combine basic shapes into other shapes. You can union and subtract shapes. You can intersect and combine. All while still working natively inside PowerPoint. Once you have created an icon you can change the color, filling and add shadows as needed.
It is just as fun as building with Lego blocks! Well, almost..
This is a guide in 15 steps showing you how you can use these commands to create your own icon - the example we are using is a calendar icon.
ReadySetPresent (Customer Service PowerPoint Presentation Content): 100+ PowerPoint presentation content slides. Knowing what your customer wants and needs is the number one factor to excellent customer service. Only by improving one’s customer service can your business develop. Customer Service PowerPoint Presentation Content slides include topics such as: understanding the basics of effective customer service, knowing customer wants and expectations, the 4 steps to super service, 10+ slides on what to say and addressing excuses, 10+ slides on implementing a program and examining behaviors, 7 practical steps to customer service, 30 slides on performance standards and quality, looking to the future, Q& A’s, 5 slides on increasing customer satisfaction, the top ten customer complaints, the five most common customer requests, 4 steps to super service, how to's and more!
This was a presentation I gave at Siebel Customer World.
Presentation was given before most marketing operations companies existed. It had two goals:
1) To explain what Siebel does to improve marketing ROI, effectiveness, and efficiency.
2) Cover detail on how we manage the people, process, and technology responsible for the marketing department's goals, budgets, target audiences, segments, campaigns, leads, and overall performance.
The Metrics Diamond – The 4C’s of Affiliate RevenueAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: For bottom line clarity, learn the hidden internal metrics of the 4C’s – Clickthrough, Conversion, Cancellation and Commission – that can produce flawless results.
Parth\'s in it\'s endeavour to manage sales effectively with real time communication tools ,developed the crm,which will guide companies towards excellence in customer relationship.
The Integrated Marketing Analytics Guidebook White Paper by BECKONAmanda Roberts
You have all the data in the world at your fingertips and your leadership team is waiting for strategic scorecards to come out of marketing. But what should you track, measure, report on and share? What metrics actually matter?
This is the presentation from our Exclusive Sydney CBD Event 7:30am August 24th 2017 as Industry Leaders shared their insights and thoughts on how to achieve scale and success with Social.
Todays top performing companies compete based on customer experience. Todays customers want a SMARTER customer service experience through their social channel of choice — one that is both FAST and PERSONAL. In fact, 64% of customers expect companies to respond and interact with them in real-time or they will take their business elsewhere.
What was covered?
* Social Customer Service & Crisis Management - How to offer a ubiquitous and robust service experience across social
* Social Listening - How to drive strategic decisions across your business based on customer and competitive insights
* Social Leads - How to generate Social leads for your sales team to nurture
* Command Centre - How to drive change and awareness within an organisation by making your internal stakeholders aware of everything that's happening on Social, Email, Web, Ads, Journeys and through Sales Leaderboards
At this exclusive event we learned how major brands are able to listen to their customers at scale, control communications in a crisis, and engage with their customers with personal service, in an instant... creating advocacy in this culture of immediacy.
Agenda:
* 7:30am Registration and Networking
* 8:00am Opening Remarks
* 8:05am Presentation: Adam Brown
* 8:45am Panel Discussion
* 9:05am Closing Remarks
* 9:15am Networking
Presenter
Adam Brown is Executive Strategist for Salesforce Marketing Cloud. He and his team deliver integrated social marketing strategy to customers and work with product teams to develop the best marketing products and solutions in the industry. Before joining Salesforce in May of 2013, Adam was Executive Director of Social Media at Dell, where he led the company’s consumer strategy around social media marketing, engagement and social commerce initiatives. Adam joined Dell in 2010 after spending four years creating and leading the Office of Digital & Social Media at The Coca-Cola Company.
BMC: Fueling Growth in the Enterprise with AI-Powered ABMLattice Engines
Companies that use the power of AI and data to drive more relevant engagement drive outsized business impact including 65% greater engagement in their target accounts, 106% higher pipeline and 3x higher ROI on marketing spend. A pioneer in the IT Operations market, BMC enables companies to simplify their IT environment and drive business agility - counting 92 of the Forbes Global 100 companies as their customers.
At SiriusDecisions Summit 2019, BMC discussed how they created the single source of marketing truth to drive segmentation and targeting for their 1:1 omni channel programs.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
21. Case Studies A Balanced Score Card (BSC) Approach to Pricing and Optimization PROBLEM Publisher pricing was hard to manage; could not identify best publishers SOLUTIONS Consolidated email channel under 1 Inbox Agency that could better manage & control pricing & compliance across all publishers and networks RESULTS Created publisher loyalty because of the sharing of meaningful feedback that led to higher eCPMs
22. Case Studies Embracing Compliance Innovations to Drive Revenue PROBLEM SOLUTIONS RESULTS Unsubscribe files were being stolen by publishers, and mailers and large advertisers were weary of email advertising 100 Publishers, 28 Email Service Providers, the EEC, 3 Networks and 10 Advertisers all collaborated to support and champion MD5 Suppression List Management Publishers eCPM’s have increased from running offers from Fortune 1000 brands
Editor's Notes
Both figures are indicators of a company’s financial strength—but in different ways. The bottom line describes how well the company is controlling its total costs, typically in relation to its revenue. Revenue demonstrates how effectively a company generates sales without factoring in the expenses involved in generating those sales. In the world of performance marketing and, advertising in general, there is a tendency to focus on the Top Line. We talk a lot about driving results and very little about profit. So, today, we want to share with you tips and suggestions for improving your ‘earnings.’ This doesn’t mean we won’t talk about ways to increase your top line revenue (because we will) – but we’ll also spend some time on reducing expenses.
Your Not To Do List is as Important as Your To Do List Spend at least half, if not less, of the time you spend developing business “fighting fires.” If you don’t have an agenda for a meeting, don’t have the meeting. If you must have the meeting, have it standing-up.
A few other notes on prioritization: don’t make the mistake of always prioritizing what is urgent or a demand task over what is important.
Add On Products/Services, Up Sells, Continuity Programs (shopping cart) – average sale amount increases, cost of sale almost flat – better margins Greatest value with complementary products/services with lowest cost to you (extended download, back-up CD, one hour consultation), free technical support, extended warranties 2 nd Sale – or renewal (you will more than double the annua l value of the customer) (Not just the Up-sale) Auto-responders for the first time buyers and design toward the second sale. Inserts – in delivery from the first sale Declan Dunn Call people up from ONLINE, Confirm the order. Forecasting the second sale (Educate on the next great opportunity) Thank them – you care. + Increasing Opt-Ins Reducing Unsubscribes Key Questions to Ask Best Buyers – Top “100” prospects – pursue until you get them, you’ll get some. B2C – smaller number of better buyers than average buyers and do more for them when you get them. Education-based marketing Hi, Listen we’ve got a program, teaching companies how to succeed this week 96% of companies fail and we’ve discovered the 5 things that those companies typically do wrong, and the 7 things that the 4% which succeed always do. We’re setting up a meeting this week to share that and we’ve got X of your peers attending. Is this something you’re interested in? Go OFFLINE
Integrated Value is Worth More Than the Sum of the Parts Leveraging intelligence across each channel Leveraging people across each Connecting consumer life cycles and behavior
Old school approach to performance pricing Advertiser sets a network price and adjusts on a monthly basis In this scenario one good or bad scalable publisher can skew results, which means you could throw the baby out with the bathwater New approach to Pricing Use early and lagging performance indicators to measure lead/sales quality at the source level and adjust pricing accordingly Network or Agency passes publisher/source codes to advertiser Advertiser provides BSC report at pub/source level Pricing is adjusted at pub/source level to better manage back end ROI
Performance transparency between publishers and advertises will drive advertising and retention results Pubs to share front end results (open, click and conversion rates) of A/B creative and customer segmentation testing Advertisers to share back end results; including contact and lead to sales conversion rates, cost per sale, response to retention efforts, % US, duplicate and charge back rates, etc Performance transparency between list owners (advertisers) and list managers can drive primary and incremental revenue streams Advertisers should share media codes when passing data to list managers so data from different media can be handled differently. List managers should share what categories (of offers) perform best, which could impact the types of strategic partners list owner should work with.
partners providing feedback loops and transparency so that advertisers can track and report KPI’s at the publisher level to drive intelligent optimization and develop ROI based pricing tiers. Goal : eHarmony needed to align publisher pricing with back end ROI goals and projections. Problem : Publisher pricing was hard to manage because of the following: weren’t tracking individual partners within networks so it was impossible to identify best publishers who deserved higher payouts if they dropped a payout to a publisher from a network, that publisher would just go to another network for a higher price…”the whack a mole game” didn’t have BSC performance reporting at the publisher level Solutions : began to capture publisher and source codes consolidated the email channel under one Inbox Agency that could better manage and control pricing and compliance across all publishers and networks established Publisher and Source BSC feedback loops to establish right pricing for each publisher or list provide feedback loops to publishers and networks to aid targeting and optimization Benefits : eH can pay high value publishers a CPL that will pre-empt other advertisers for volume Easier to manage back end ROI and develop revenue projections Creates publisher loyalty because of the sharing of meaningful feedback that can drive higher eCPMs Example: We started to track what percent of the leads, from each publisher, came from US IP addresses. The goal was 80%. We went to Publishers that had a lower than average percentage of US IP leads and helped them improve their US targeting which resulted in higher price points for those publishers. In some cases we were able to increase payout by 20%.
Embracing Compliance Innovations to drive Revenue : Using innovations, such as MD5 Suppression, to acquire and scale email campaigns with large brand advertisers. Goal : Multiple Fortune 1000 advertisers needed to protect their suppression lists from being stolen Problem : Unsubscribe files were being stolen by publishers and mailers and large advertisers avoided email advertising, in part, for this reason. Solutions : Over the course of 18 months 100 Publishers, 28 Email Service Providers, the EEC, 3 Networks and 10 Advertisers all collaborated to support and champion MD5 Suppression List management. Each group had to make some sort of investment in time or money. Benefits : Many large brands are now engaged in email advertising, including HSBC, eHarmony, Direct Buy, Citi bank. Publishers eCPM’s have increased from running offers from Fortune 1000 brands All partners have reduced the risk of being out of compliance All partners are working off of one standard solution which drives operational efficiencies