PPC or SEO that is the question. Which way does your campaign lie?

1. PPC or SEO that is the question
Well no, not really, it entirely depends on the client, the stage they're at with their digital
marketing life cycle, their products, services or business sector.
What we do know, however, is that a huge amount of companies may have focused so much
time on their PPC that they've taken the eye off their organic rankings and slipped below their
competitors.
Over a year ago we successfully won a competitive tender with one of the largest independent
insurance brokers in the UK. At that time their marketing budget was heavily skewed to PPC
and subsequently their organic rankings were well below their main competitors.
One year on and the client's marketing team have not just reduced their PPC budget, but
stopped it completely; having achieved greater success through organic rankings than they ever
did through PPC with a year on year increase in calls generated from their website of over
300%.
Read the attached case study to find out more.