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Understanding the True Value of Affiliates in Driving Sales, Brand Awareness, and Customer Retention

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Understanding the True Value of Affiliate Marketing Helen Southgate
Introduction Affiliate Marketing Today
Affiliate Marketing is not just a Sales Driver Development of the channel crosses other disciplines
A Microcosm of Online Affiliate spans all areas of online marketing Affiliate Marketing
 
The Sales Funnel Development of the affiliate channel has led to affiliates being more than just last click drivers
Attributing Value to Affiliates How can you measure the value of affiliates?
 
Value of Sales by RTM Affiliates proven to drive high average sales value Affiliate
Sales Value by Affiliate Voucher sites generate highest average sales value
 
Quality Varies by Individual Affiliate Affiliates in the same sector do not have the same behaviour
 
Looking beyond new customer acquisition Affiliates can be leveraged to drive additional value other than at initial acquisition
 
The Brand Halo Affect Affiliates are proven brand awareness drivers ,[object Object],[object Object],[object Object]
Brand Vs Volume Balancing brand fit Vs sales volume High Number of Sales Low Number of Sales Weak Brand Fit Strong Brand Fit
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

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