Personalisation, Profiles & Policy: SearchLove Presentation
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Data surrounds us and is increasingly used in advertising. But is that a good thing? A look at the issues surrounding the increased use of personalisation and potential policy implications for marketers
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Focus group analysis
The focus group provided useful feedback on ideas for a music video:
1. They suggested suitable locations including a multi-story car park roof and coastal road with sunset, while ruling out a mansion.
2. Responses to initial ideas were positive, emphasizing lip syncing and spotlighting the main character between headlights.
3. They advised against including rude gestures, violence, religion or politics to maintain the intended feel.
4. Examples of liked elements included a singer-focused video cut to the beat of the song, and good choreography.
5. A performance-based rather than narrative-based video was preferred.
Presentation1
The student's research has informed their film publicity campaign in several ways:
1) Real campaigns for films like Friday the 13th and The Blair Witch Project influenced the student's campaign's use of striking posters and creating a sense of fear and suspense.
2) Research on horror films like The Ring and comparisons to films like Friday the 13th informed character and weapon choices for the student's film.
3) Target audiences were selected from supernatural and "slasher" horror films to match the student's film's themes and content.
4) Digital technologies like blogs, Facebook, and Myspace were utilized to advertise the film and engage target audiences online.
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Landscape audience feedback
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Evaluation of a2 media project1
This document evaluates a media project analyzing the music video for Radiohead's "2+2=5". It discusses how the video uses conventions of the alternative rock music genre like slow motion, black and white footage, and nonlinear narrative. Audience feedback was positive about the camera work, editing, and technical aspects, but some felt parts were out of sync and the story didn't make sense. Going forward, the creators could focus on syncing footage better, experimenting with effects, and considering incorporating a clearer narrative.
Powerpoint
The document summarizes the results of questionnaires given to the target audience for a documentary project. The questionnaires covered topics like preferred content, style, and format for the documentary, promotional poster, and radio advertisement. Overall, the responses indicated that the audience prefers a mixture of cinematic shots and interviews for the documentary, close-up shots of interviewees, instrumental music for the radio advertisement, and a simple design with the image as the main focus for the promotional poster.
Question 3 Final
From audience feedback on a questionnaire, the filmmakers learned:
1) Their target audience prefers teen-centered paranormal horror subgenres.
2) The most important aspects of a horror trailer are the film name and music.
3) Websites like IMDb provided insight into target audiences' trailer preferences.
The filmmakers applied this by including teen characters, prominently displaying the film name, and adding suitable music. Viewers of the completed trailer responded positively about the paranormal elements and use of text and color. Feedback on the poster and magazine cover praised the poster's simplicity while noting the magazine could include more content.
Ancillary Form Research- Poster
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The focus group provided useful feedback on ideas for a music video:
1. They suggested suitable locations including a multi-story car park roof and coastal road with sunset, while ruling out a mansion.
2. Responses to initial ideas were positive, emphasizing lip syncing and spotlighting the main character between headlights.
3. They advised against including rude gestures, violence, religion or politics to maintain the intended feel.
4. Examples of liked elements included a singer-focused video cut to the beat of the song, and good choreography.
5. A performance-based rather than narrative-based video was preferred.
Presentation1
The student's research has informed their film publicity campaign in several ways:
1) Real campaigns for films like Friday the 13th and The Blair Witch Project influenced the student's campaign's use of striking posters and creating a sense of fear and suspense.
2) Research on horror films like The Ring and comparisons to films like Friday the 13th informed character and weapon choices for the student's film.
3) Target audiences were selected from supernatural and "slasher" horror films to match the student's film's themes and content.
4) Digital technologies like blogs, Facebook, and Myspace were utilized to advertise the film and engage target audiences online.
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The document discusses the nature of love according to a passage from 1 John 4:10. It states that love is not that we loved God, but that God loved us and sent his Son as a sacrifice for our sins. It then shares lyrics in Hindi that praise the beauty and blessings of Jesus, including finding mercy, new life, grace, healing, and comfort through him.
Landscape audience feedback
The document discusses the results of a survey distributed on Facebook to gather audience feedback on landscape images of Salford Quays. 100% of respondents felt the images promoted Salford Quays positively. 80% thought the vibrant colors used were very good while 20% thought they were good. 60% felt the composition was very good and 40% thought it was good. Image 5 was the most liked by 50% of respondents, while Image 10 was the most disliked.
Evaluation of a2 media project1
This document evaluates a media project analyzing the music video for Radiohead's "2+2=5". It discusses how the video uses conventions of the alternative rock music genre like slow motion, black and white footage, and nonlinear narrative. Audience feedback was positive about the camera work, editing, and technical aspects, but some felt parts were out of sync and the story didn't make sense. Going forward, the creators could focus on syncing footage better, experimenting with effects, and considering incorporating a clearer narrative.
Powerpoint
The document summarizes the results of questionnaires given to the target audience for a documentary project. The questionnaires covered topics like preferred content, style, and format for the documentary, promotional poster, and radio advertisement. Overall, the responses indicated that the audience prefers a mixture of cinematic shots and interviews for the documentary, close-up shots of interviewees, instrumental music for the radio advertisement, and a simple design with the image as the main focus for the promotional poster.
Question 3 Final
From audience feedback on a questionnaire, the filmmakers learned:
1) Their target audience prefers teen-centered paranormal horror subgenres.
2) The most important aspects of a horror trailer are the film name and music.
3) Websites like IMDb provided insight into target audiences' trailer preferences.
The filmmakers applied this by including teen characters, prominently displaying the film name, and adding suitable music. Viewers of the completed trailer responded positively about the paranormal elements and use of text and color. Feedback on the poster and magazine cover praised the poster's simplicity while noting the magazine could include more content.
Ancillary Form Research- Poster
The document provides tips for creating an effective poster, including making it interesting and striking to capture people's attention. Key recommendations are to include essential information like the title, names, and date, keep the design simple, consider the target audience, take inspiration from other effective posters, use high-quality photography, and pay attention to color theory, typography, and layout. The overall goal is to create a poster that is eye-catching from a distance but also looks professional.
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Personalisation, Profiles And Policy
Since 2009, Google has personalised all search results, with social signals playing an increasingly important role. Demand Side Platforms (DSPs), plugged into audience science tools, mean that display ads can now be targeted at individual impressions, based on a predicted user profile. And since earlier this year, the use of cookies has been regulated by the EU. How are these three things connected? What do they mean for marketers? And is any of this a good thing? This presentation aims to find out.
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Rand Fishkin presented data on key changes in the search landscape in 2017, including:
- Google handles over 2 trillion searches per year on Google.com alone. The average searcher does 3.4 queries per day on desktop and mobile.
- Many searches now result in direct answers in features like featured snippets instead of search results clicks.
- Google increasingly understands searchers' implied intent through location, device data, search history and more to deliver personalized results.
- Voice assistants pose a larger threat than voice search as they aim to provide answers directly without search results.
- The future of net neutrality remains uncertain but could significantly impact which sites see traffic if ISPs prioritize certain sites.
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The document discusses viral marketing and provides tips for creating viral content. It defines viral marketing as marketing techniques that use social networks to spread brand awareness analogously to how viruses spread. While you can't force content to go viral, the document provides examples of types of content that typically spread virally, such as funny, unbelievable, or informative content. It also gives tips for optimizing video content on YouTube, such as using catchy headlines and allowing comments. The overall message is that creativity, not objectives or strategies, is key to potential virality.
Mindshare POV: Fairfax Homepages Redesigned
Fairfax recently redesigned their newspaper homepages, making them wider with more images and shared content. However, the redesign feels outdated by trying to surface too much content in one homepage, making it busy and ignoring mobile and social media trends. With so much content below the initial view, this design does not suit how readers arrive via search or social media or use on mobile. It also does not provide the metrics advertisers now demand to know their ads are viewable. Fairfax has invested in content but will need to adjust their homepage design to better meet modern reader and advertiser needs as they launch online subscription services.
Mindshare POV: Facebook Launches Home
Facebook has released an application called Facebook Home that changes how Android phones operate by replacing the home screen and lock screen with a live News Feed. It allows messaging through Chat Heads that overlay other applications. Facebook Home will be available on a variety of Android devices through Google Play. This move shows Facebook's ambition to dominate mobile platforms as on desktop, potentially building large customer data pools. However, it may backfire by alienating users concerned about data access or prompting Google to limit Facebook's access to Android as a competitor.
Mindshare POV: Yahoo! Buys Tumblr
Yahoo! acquired the social blogging platform Tumblr for $1.1 billion in an effort to attract younger users and revitalize the Yahoo! brand. This was Yahoo!'s largest acquisition under CEO Marissa Mayer, but monetizing Tumblr's large user base of mostly young users who generate large amounts of user-generated and adult content will be challenging. If Mayer can convince advertisers to spend on Tumblr while keeping users satisfied, it could become Yahoo!'s version of YouTube, but Tumblr's content and fickle user base may cause it to fail to live up to the high purchase price like other past acquisitions.
Mindshare POV: Australian Online Ad Spend Overtakes FTA TV
- The IAB/PwC report found that internet advertising spending in Australia from January to June 2013 was $1,883 million, surpassing free-to-air TV spending of $1,805 million for the first time. However, SMI data, which tracks only agency spending, still shows digital spending trailing TV.
- The discrepancy is likely because SMI misses direct spending on digital publishers like Google and Facebook, whose largest advertisers often don't use agencies and manage activity from overseas. This explains the $1.2 billion difference between the reports.
- It remains to be seen if online advertising surpassing TV is a seasonal change or a structural shift, as online advertising initially overtook but then fell
Mindshare POV: Microsoft's Steve Ballmer Retires
Steve Ballmer announced his retirement as CEO of Microsoft. While he grew revenues significantly in his 15 years as CEO, critics argue he missed opportunities in key trends dominated by Apple and Google. Microsoft now faces challenges in mobile, search, and adapting its business model for a world where software is increasingly free. The new CEO will need to make important decisions to remain relevant and compete more effectively against rivals.
Mindshare POV: NEC Buys Microsoft Out Of Mi9 Joint Venture
NEC has announced that it will buy out Microsoft's share of their joint venture Mi9, which will mean NEC now fully owns Mi9. This could influence other similar joint ventures between local media owners and global tech companies. Microsoft will no longer have a say in Mi9's direction or share in its revenues. The deal will allow both NEC and Microsoft to focus more clearly - NEC on content and integrating it across its properties, and Microsoft on its devices and services businesses.
Mindshare POV: Native Brand Ads On Instagram & Twitter
Instagram has announced its first advertising partners and revealed native ad formats to monetize its audience. Twitter also announced images and videos uploaded to Twitter or Vine will show within tweets in their mobile apps, allowing advertisers to promote tweets with visual content. This highlights a trend towards highly visual and native ads that may challenge traditional display banners. However, challenges remain around interoperability of content across platforms and achieving scale of high quality, creative visual ads like those on Instagram and Twitter given their production costs. Advertisers must find a balance between creative storytelling ads and achieving ROI through efficient standard media buying and leveraging paid media to promote owned content.
A History Of The Web In Verbs
1) A select number of companies like Google, Hotmail, Facebook, and YouTube have seen their names become synonymous with parts of the web through providing useful services.
2) These companies largely provided utilities that gave users convenience, like email, search, social networking, and video sharing. Their names became verbs as people started using the services regularly.
3) To succeed on the web, companies need to focus on becoming utilities by making their products and services fast and easy to use. This helps gain widespread adoption and use of their brand names as verbs, like "Google" something.
Mindshare POV; MailOnline Launches In Australia
MailOnline, the online arm of British newspaper The Daily Mail, is launching an Australian version of its site in partnership with NEC's Mi9. This will see MailOnline provide content to drive traffic while Mi9 handles commercialization and sales in Australia. MailOnline has been hugely successful globally by focusing on celebrity and lifestyle content. It will employ 50 editorial staff locally but it remains to be seen if they will focus on entertainment, sports, or actual news coverage. MailOnline believes it can succeed in Australia where other local players are retreating behind paywalls.
Mindshare POV: Apple Buys Prime Sense
Apple has acquired Israeli company PrimeSense, known for its work developing motion tracking and gesture recognition technology used in Microsoft's Kinect. There are several possibilities for how Apple may use PrimeSense's technology, including enhancing entertainment offerings like a rumored Apple smart TV with advanced motion controls, improving Apple's mapping capabilities by adding 3D mapping of indoor spaces, or connecting consumer devices through sensors that can recognize objects and people. While Apple did not disclose its plans, the acquisition of PrimeSense indicates Apple aims to continue leading consumer technology by integrating the latest innovations across its products.
More from Ciarán Norris (20)
Through The Looking Glass: Media In 2014 And Beyond
Through The Looking Glass: Media In 2014 And Beyond
Mindshare POV: Australian Online Ad Spend Overtakes FTA TV
Mindshare POV: Australian Online Ad Spend Overtakes FTA TV
Mindshare POV: NEC Buys Microsoft Out Of Mi9 Joint Venture
Mindshare POV: NEC Buys Microsoft Out Of Mi9 Joint Venture
Mindshare POV: Native Brand Ads On Instagram & Twitter
Mindshare POV: Native Brand Ads On Instagram & Twitter
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In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
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Slide 2: HubSpot’s AI Features
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Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
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原版一模一样【微信：741003700 】【美国加利福尼亚大学旧金山分校毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
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一比一原版美国加州大学戴维斯分校毕业证如何办理
原版一模一样【微信：741003700 】【美国加州大学戴维斯分校毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理美国加州大学戴维斯分校毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理美国加州大学戴维斯分校毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理美国加州大学戴维斯分校毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理美国加州大学戴维斯分校毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
3 Best “Add to Calendar” Link Generator Tools (2024)
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
原版一模一样【微信：741003700 】【(uts毕业证书)悉尼科技大学毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
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- 1. PERSONALISATION, PROFILES & POLICY CIARÁN NORRIS D I R E C T O R EMERGING MEDIA
- 2. 67 countries 6,000 people 100s clients £millions of spend
- 6. I’ve Been Here Before…
- 7. A Vision (From 2007) Preferences Voice Recognition Recommendations KEYWORD SEARCH USER PROFILE 4D SEARCH TIME LOCATION GPS Positioning GPS Tagging
- 9. A Vision (From 2007) Preferences Voice Recognition Recommendations KEYWORD SEARCH USER PROFILE 4D SEARCH TIME LOCATION GPS Positioning
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- 13. It’s Not Just SoLoMo
- 14. And It’s Not Just Google
- 17. The Rest Of The Noise Stuff Facebook Thinks I’ll Like
- 19. So, This Is All Great. Right?
- 20. And Facebook Likes Also Drive Brand
- 21. And +1 Can Reduce CPC
- 22. But!
- 23. Image by Pete Birkinshaw on flickr
- 24. Image byby Zero Emission Resource Organisation on flickr Image Pete Birkinshawon flickr
- 25. The Present Bias
- 26. The Present Bias Designed by Dr.-Ing. Joachim Feldmann
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- 31. We Need New Ways Of Categorising
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- 41. YouTube Trueview
- 42. Promoted Tweets
- 43. Promoted Tweets
- 44. Promoted Tweets
- 45. So, All Good?
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- 49. Cameron Perkins on flickr
- 50. Kathryn Rotondo on flickr
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