This document describes Real Time Personalization, a product that allows for dynamic and personalized content in emails. It discusses how including features like countdown timers, progress bars, and dynamic images can help marketers accelerate customer purchases by increasing motivation and preventing procrastination. These real-time elements give customers a sense of urgency to act. The document also notes how real-time personalization with features like geo-targeting, scheduling, and open data can provide richer customer insights and more relevant content to drive engagement. Marketers are increasingly seeking such dynamic personalization capabilities, making this product timely and valuable for email marketing strategies.