Evaluation of a2 media project1
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This document evaluates a media project analyzing the music video for Radiohead's "2+2=5". It discusses how the video uses conventions of the alternative rock music genre like slow motion, black and white footage, and nonlinear narrative. Audience feedback was positive about the camera work, editing, and technical aspects, but some felt parts were out of sync and the story didn't make sense. Going forward, the creators could focus on syncing footage better, experimenting with effects, and considering incorporating a clearer narrative.
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Q1
My media product uses several conventions common to mainstream rap music videos, such as a performance scene shot in a music studio to portray the artist's progression towards success. It also uses a variety of camera shots, like follow shots and high/low angles, synchronized to the music. However, it challenges expectations for the rap/grime genre by portraying a less aggressive side. The album cover was inspired by a mainstream artist's cover but puts the artist in color on a grayscale background.
Sound design week 2: case study
The document discusses sound design in films. It provides definitions for different types of sounds like ambient noise, dialogue, and sound effects. It also defines diagetic vs non-diagetic sounds and parallel vs contrapuntal sounds. Students are assigned to analyze the sound design of the Omaha Beach scene from Saving Private Ryan by answering questions about how sound builds tension, creates realism, tells the story, and uses effects, mood, different sound types, silence, and parallel/contrapuntal techniques. They are also asked to compare this scene's sound design to another film.
Evaluation question 3new
The document discusses how the creator gained feedback from their target audience on various elements of their music project. This included feedback on shots and styling of the music video, use of typography, color correction, and effects. The feedback helped improve the music video and other media like advertisements and CD packaging. Audience research also helped the creator understand the target audience and genre of music so they could design products that would appeal to fans of similar bands.
Evaluation 1
The promotional package for Royal Blood includes a music video, digipak, and magazine advertisement.
In the music video, the group studied camera work theory and analyzed other music videos to incorporate conventions like close-ups of both band members. Locations were chosen to fit the narrative and genre conventions of showing the band's live performance. Costumes and instruments were used to portray the band accurately. Editing used rhythmic cutting and effects like black and white continued the band's style.
Research of other digipaks informed the design process to include common conventions like layout, two disks of content, and live photo on the back. The advertisement replicated the digipak art and included key information audiences expect to see promoted
Question 3 media
From audience feedback on naming their artist, the group learned that their target audience of 15-25 year old females preferred the name "Tia" without a second name. Early feedback on an unfinished music video said the editing between locations felt too disconnected, so the group rearranged footage to improve flow. Additional feedback praised elements like the concept, candle scene shots, and song choice, but noted some lip syncing issues and shaky/dark shots. The group addressed these issues to strengthen the video. Overall, the audience feedback helped improve the final product and confirmed the artist's image appealed to their target demographic.
Evalution Task 1 Presentation
This document discusses how a media product uses and develops conventions of real music videos and albums in the hip hop genre. It provides examples of editing techniques like rhythmic editing, elaborate editing, and double cranks that were used to match the pace of the music. Other conventions that were developed include the use of dolly shots, mid shots, handheld camera shots, graphic designs for the album cover resembling graffiti, and color schemes resembling the hip hop aesthetic. Specific music videos and albums are referenced that inspired each of these techniques and conventions.
A2 MEDIA - Evaluation Question 2
The document discusses how the main music video product and ancillary texts like the digipak, magazine advertisements, and posters effectively correlate with each other. Specifically:
- They all follow a predominantly greyscale color scheme with small uses of red to make elements stand out. This color scheme is also reflected in the band members' clothing.
- The same font, "Orator Std", is used consistently across all products to look simple, easy to read and eerie, representing the band effectively.
- One poster directly links to a scene in the music video by depicting a tree with blood splatter, foreshadowing what happens in the video.
- All products feature the band's record label, Rise
Errols Audience Feedback
The document provides a review of a music video, noting that initial impressions were positive due to upbeat music in the R&B genre. Shots and editing were praised, including black and white effects suggesting moments of looking back, while the narrative was criticized as ambiguous and vague with some scenes lacking meaning. Suggestions for improvement included incorporating motif more clearly and ensuring each scene has meaning.
Recommended
Q1
My media product uses several conventions common to mainstream rap music videos, such as a performance scene shot in a music studio to portray the artist's progression towards success. It also uses a variety of camera shots, like follow shots and high/low angles, synchronized to the music. However, it challenges expectations for the rap/grime genre by portraying a less aggressive side. The album cover was inspired by a mainstream artist's cover but puts the artist in color on a grayscale background.
Sound design week 2: case study
The document discusses sound design in films. It provides definitions for different types of sounds like ambient noise, dialogue, and sound effects. It also defines diagetic vs non-diagetic sounds and parallel vs contrapuntal sounds. Students are assigned to analyze the sound design of the Omaha Beach scene from Saving Private Ryan by answering questions about how sound builds tension, creates realism, tells the story, and uses effects, mood, different sound types, silence, and parallel/contrapuntal techniques. They are also asked to compare this scene's sound design to another film.
Evaluation question 3new
The document discusses how the creator gained feedback from their target audience on various elements of their music project. This included feedback on shots and styling of the music video, use of typography, color correction, and effects. The feedback helped improve the music video and other media like advertisements and CD packaging. Audience research also helped the creator understand the target audience and genre of music so they could design products that would appeal to fans of similar bands.
Evaluation 1
The promotional package for Royal Blood includes a music video, digipak, and magazine advertisement.
In the music video, the group studied camera work theory and analyzed other music videos to incorporate conventions like close-ups of both band members. Locations were chosen to fit the narrative and genre conventions of showing the band's live performance. Costumes and instruments were used to portray the band accurately. Editing used rhythmic cutting and effects like black and white continued the band's style.
Research of other digipaks informed the design process to include common conventions like layout, two disks of content, and live photo on the back. The advertisement replicated the digipak art and included key information audiences expect to see promoted
Question 3 media
From audience feedback on naming their artist, the group learned that their target audience of 15-25 year old females preferred the name "Tia" without a second name. Early feedback on an unfinished music video said the editing between locations felt too disconnected, so the group rearranged footage to improve flow. Additional feedback praised elements like the concept, candle scene shots, and song choice, but noted some lip syncing issues and shaky/dark shots. The group addressed these issues to strengthen the video. Overall, the audience feedback helped improve the final product and confirmed the artist's image appealed to their target demographic.
Evalution Task 1 Presentation
This document discusses how a media product uses and develops conventions of real music videos and albums in the hip hop genre. It provides examples of editing techniques like rhythmic editing, elaborate editing, and double cranks that were used to match the pace of the music. Other conventions that were developed include the use of dolly shots, mid shots, handheld camera shots, graphic designs for the album cover resembling graffiti, and color schemes resembling the hip hop aesthetic. Specific music videos and albums are referenced that inspired each of these techniques and conventions.
A2 MEDIA - Evaluation Question 2
The document discusses how the main music video product and ancillary texts like the digipak, magazine advertisements, and posters effectively correlate with each other. Specifically:
- They all follow a predominantly greyscale color scheme with small uses of red to make elements stand out. This color scheme is also reflected in the band members' clothing.
- The same font, "Orator Std", is used consistently across all products to look simple, easy to read and eerie, representing the band effectively.
- One poster directly links to a scene in the music video by depicting a tree with blood splatter, foreshadowing what happens in the video.
- All products feature the band's record label, Rise
Errols Audience Feedback
The document provides a review of a music video, noting that initial impressions were positive due to upbeat music in the R&B genre. Shots and editing were praised, including black and white effects suggesting moments of looking back, while the narrative was criticized as ambiguous and vague with some scenes lacking meaning. Suggestions for improvement included incorporating motif more clearly and ensuring each scene has meaning.
Question 2
The author believes that the combination of their music video, digipak, and magazine advertisement are effective through recurring themes of visuals and meaning across all three products. The font, color scheme of red, and themes of death, suffering, and blood are consistently featured. While the digipak does not include an image of the band, the video and advertisement help raise the band's profile and recognition through shared elements like landscape, color scheme, and band symbol. Different photos of the band are used to convey that they have more than one song. Dark and harsh lighting from a scene in the video is also recreated in the digipak and advertisement to connect the pieces.
Evaluation g324
The student created a music video for the song "Heads Will Roll" by Yeah Yeah Yeahs. They took conventions from other popular music videos such as using bright colors, fast shots, and bold text. The main inspiration was the film "Project X" which featured party scenes with teenagers. To challenge stereotypes, the video aimed to glamorize youth in a realistic way rather than portraying them recklessly. For branding, the same colors and font were used across the digipak, website, and video to create consistency.
Evaluation Q1 part 2
The media product uses and develops several conventions of real music advertisements and packaging. It uses banners, logos of music retailers, quotes and ratings to indicate quality, and mid-shot images of the artist. However, it challenges the convention of close-up artist images by having the artist look away. The digipack replicates elements of Ed Sheeran's album packaging but with modifications like color and crop to develop rather than copy the style. Location shots and casual clothing are also used to fit conventions for indie/folk/pop artists.
Feedback and improvements on poster and digipak
The document provides feedback on designs for a CD cover and poster:
- For the CD cover, the reviewer suggests varying the photos beyond just drumming shots to include other images related to the band or music video.
- For the poster, the reviewer recommends equalizing the gaps on the sides of the polaroid photos and changing or adding variety to the photos rather than just drumming.
- The document then shows original and revised designs for the CD covers and posters, with the revised versions incorporating a greater variety of photos from the music video as suggested.
Digipak designs for a 4 panel case
The document discusses different design ideas for a 4-panel CD case and magazine poster to promote the artist's music. Design idea 1 for the CD case uses screenshots from the artist's music video along with a watercolor background in a polaroid-inspired template. Feedback found designs 1 and 3 most popular due to the polaroid photos and unusual font. The final design combines elements of designs 1 and 4, gaining positive feedback. For the magazine poster, design 1 is preferred as the polaroid photos relate to the music video and draw the eye.
Evaluation question 1
The document discusses a student media project creating a music video for the song "Thnks Fr Th Mmrs" by Fall Out Boy. It followed several conventions of pop punk music videos, such as showing the band performing in a studio and wearing casual clothing. It developed some conventions by including memories that coordinated with the song's lyrics. However, it also challenged conventions by adding black-and-white photoshoots of the band, which are uncommon in pop punk videos. The video related to theories about visuals linking to lyrics and focusing on the star image of the lead singer.
Evaluation Question 2
The document discusses design choices made for an album digipack and advert. Shots from the band's music video were used on the digipack cover to relate to the album title and to immediately recognize the band. Converse shoes were featured on another digipack image to represent the alternative rock genre. Bold colors and fonts were applied to images based on another band's advert to attract attention in line with the genre.
Digipak and advert
- The document discusses the process of creating a digipak and advert for a band called "The Cutaways".
- Two initial ideas were drafted for the digipak, with the second being chosen as it showed the full identities of the band members. Black and white was selected for the color scheme to fit indie conventions.
- Typography and additional visual elements were considered to represent the band's style and music genre. A colored inner image was included in the digipak for uniqueness.
- The advert concept merged photos of band members' faces to represent equality, in line with the band's name "The Cutaways". Additional text and streaming logos completed the visual identity.
Digipak and advert
The document discusses the process of creating a digipak and advert for a band called The Cutaways. Two initial ideas were drafted for the digipak, with the second being chosen as it showed the full identities of the band members. Black and white was selected for the color scheme to fit indie conventions. A pop of color was later added to the inside of the digipak for uniqueness. The advert concept merged the band's faces to represent their equality, and was refined with blurring and updated typography. Consistency between the digipak and advert designs was emphasized.
Evaluation g324
1. The student created a music video for the song "Heads Will Roll" by Yeah Yeah Yeahs, taking inspiration from music videos by Rihanna and Kanye West in its use of bright colors, fast pacing, and bold text. The student also drew from the film "Project X" but aimed to portray teenagers in a more realistic light.
2. In additional products like a digipak and website, the student maintained consistency with the music video by using the same fonts, colors, and Andy Warhol-inspired imagery to create a recognizable brand.
3. Feedback from the target audience confirmed that the chosen song was appropriate and relevant for their tastes in modern pop and dance music genres.
Media - Evaluation Task 1
This document discusses how the media product uses conventions of real R&B music videos. It uses conventions like a grey scale filter to indicate emotions during a break up, close-ups to show feelings, and camera movements to involve the audience. Locations, outfits, and focal points on the artist are used to sell the artist and match conventions. The cuts match the tempo of the song. The digipak and poster continue themes from the video to link the products together and sell the artist, following conventions of real music products.
Question1
This document analyzes how a metalcore band's music video uses and develops conventions of the genre. It examines conventions like demonstrating genre characteristics, having a relationship between music and visuals, close-ups of artists, and being performance-based. The band's video adheres to many conventions, like being shot indoors and having fast-paced editing. However, it also challenges some conventions through its "cartoon" lighting effect, members' casual clothing, and not including a band photo in the print material. The document aims to balance conforming to audience expectations while also making the band stand out.
Evaluation
The media product uses conventions of the band Enter Shikari by including imagery from a gig, clothing styles of fans, and enhanced lighting effects in the poster. The combination of the video, album cover, and poster work well together to portray the band's grungy yet light musical style. Audience feedback was important and led to changing the color scheme of the posters. Various media technologies were used in the construction, including a video camera, editing software, Wikipedia, and photos from friends. Planning, research, and evaluation were key parts of the process.
Jen, lily and justines evaluation for a2
The student created a music video for the song "3 Little Words" by Frankmusik using various filming and editing techniques. Green screening was used to film the actor against changing backgrounds to match the upbeat tempo of the song. Audience feedback was gathered through a questionnaire, which found that viewers enjoyed the green screen effect and thought the video matched the song well, but suggested improving lip syncing and removing a green glow. The black and green colors used for the album cover and poster were found to be eye-catching and appropriate for the dance pop genre. Various media technologies like Photoshop, InDesign, blogs, and PowerPoint were used at different stages of the project for construction, research, planning and evaluation.
Print Production
The document discusses the process of designing a digipak for an album. The author decided on a drum and flames theme with bright colors based on case studies of other albums in the same genre. A drum kit was chosen as the focus of the front cover to highlight the "feature" track and tie into a music video. Consistent fonts and colors were used throughout the digipak design to create an overall theme and brand identity while not overloading the senses.
Lesson 1 analysing using goodwin
The document outlines requirements for two questions on a music video analysis assignment. Question 1 asks students to analyze their own music videos by describing skills development and discussing at least two productions. Question 2 requires students to evaluate their work in relation to concepts of genre, narrative, representation, audience or media language. The document also discusses Andrew Goodwin's six key aspects of music videos, which include genre characteristics, relationships between visuals/lyrics and visuals/music, star power, notions of looking, and intertextual references.
How did you use media technologies in the planning, development and evaluatio...
This document discusses how the media product uses, develops, and challenges conventions of real rock music videos. It summarizes that the product took inspiration from textual analyses of real rock videos to incorporate similar shots, lighting, and attitudes. Some conventions were challenged by creating elements differently or adding new meanings. Close-ups were used extensively to provoke emotion, and photograph and reflection scenes were developed from influences. Color use was challenged by desaturating happy moments instead of sad ones. The document concludes that the product was inspired by but also developed and challenged conventions of the rock genre in its own unique way.
In what ways does your media product use, develop or challenge forms and conv...
This document discusses how the media product uses, develops, and challenges conventions of real rock music videos. It summarizes that the product took inspiration from textual analyses of real rock videos to incorporate similar shots, lighting, and attitudes. Some conventions were challenged by creating elements differently or adding new meanings. Close-ups were used extensively to provoke emotion, and photographs and lighting were developed from influences. Color use was challenged by desaturating happy shots and keeping unhappy shots vibrant. The document concludes the product successfully drew from research into the rock genre while putting its own twist on some conventions.
Q1 video
The document summarizes a student's music video project analyzing how it uses conventions of real music videos. The video uses a storyline of two friends with relationship problems represented by a "Blackcoat" figure. It features the artist singing against a wall relating to the narrative. The intro mimics Katy Perry's "Roar" with bold colors. Deep focus is used to draw attention to characters while shallow focus adds mood. Shots like long, medium, and high angles were used to imply power dynamics between characters. In conclusion, the video successfully incorporated conventions seen in indie and other music videos.
Evaluation 3
The document provides feedback from audiences and teachers on various draft versions of a music video project. For the initial treatment, viewers thought the overall idea was good but may be confusing with a focus on faces. Camera steadiness was also a concern. After seeing a rough cut of the video, audiences felt the point-of-view style worked better, though some shots were dark and shaky and the lip-syncing was off. Feedback on rough digipak designs led the group to choose the simplest design. Minor adjustments were suggested for an advert, and audience research informed changes to make it more appealing. The final versions reflected this feedback.
Jen, lily and justines evaluation for a2
The student created a music video for the song "3 Little Words" by Frankmusik using various filming and editing techniques. Green screening was used to film the actor against changing backgrounds to match the upbeat tempo of the song. Audience feedback was gathered through a questionnaire, which found that viewers enjoyed the green screen effect and thought the video matched the song well, but suggested improving lip syncing and removing a green glow. The black and green colors used for the album cover and poster were found to be eye-catching and appropriate for the dance pop genre. Various media technologies like Photoshop, InDesign, blogs and PowerPoint were used at different stages of the project for construction, research, planning and evaluation.
C:\documents and settings\owner\my documents\a2 media evaluation jack
The document discusses the media evaluation of a music video created by the author and their group. It summarizes the main conventions used in the music video, including lip syncing to the song and editing shots to match the pace of the music. It also discusses the narrative storyline of the video and how it challenges conventions by not showing the actual band performing. The document then discusses how ancillary materials like CD covers and posters featured the same bear mascot to promote brand recognition. It also describes how the group gathered audience feedback on elements like song choice and design concepts to improve the project. Finally, it outlines the various media technologies used in construction, planning, and evaluation, such as YouTube, iMovie, and PowerPoint.
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Question 2
The author believes that the combination of their music video, digipak, and magazine advertisement are effective through recurring themes of visuals and meaning across all three products. The font, color scheme of red, and themes of death, suffering, and blood are consistently featured. While the digipak does not include an image of the band, the video and advertisement help raise the band's profile and recognition through shared elements like landscape, color scheme, and band symbol. Different photos of the band are used to convey that they have more than one song. Dark and harsh lighting from a scene in the video is also recreated in the digipak and advertisement to connect the pieces.
Evaluation g324
The student created a music video for the song "Heads Will Roll" by Yeah Yeah Yeahs. They took conventions from other popular music videos such as using bright colors, fast shots, and bold text. The main inspiration was the film "Project X" which featured party scenes with teenagers. To challenge stereotypes, the video aimed to glamorize youth in a realistic way rather than portraying them recklessly. For branding, the same colors and font were used across the digipak, website, and video to create consistency.
Evaluation Q1 part 2
The media product uses and develops several conventions of real music advertisements and packaging. It uses banners, logos of music retailers, quotes and ratings to indicate quality, and mid-shot images of the artist. However, it challenges the convention of close-up artist images by having the artist look away. The digipack replicates elements of Ed Sheeran's album packaging but with modifications like color and crop to develop rather than copy the style. Location shots and casual clothing are also used to fit conventions for indie/folk/pop artists.
Feedback and improvements on poster and digipak
The document provides feedback on designs for a CD cover and poster:
- For the CD cover, the reviewer suggests varying the photos beyond just drumming shots to include other images related to the band or music video.
- For the poster, the reviewer recommends equalizing the gaps on the sides of the polaroid photos and changing or adding variety to the photos rather than just drumming.
- The document then shows original and revised designs for the CD covers and posters, with the revised versions incorporating a greater variety of photos from the music video as suggested.
Digipak designs for a 4 panel case
The document discusses different design ideas for a 4-panel CD case and magazine poster to promote the artist's music. Design idea 1 for the CD case uses screenshots from the artist's music video along with a watercolor background in a polaroid-inspired template. Feedback found designs 1 and 3 most popular due to the polaroid photos and unusual font. The final design combines elements of designs 1 and 4, gaining positive feedback. For the magazine poster, design 1 is preferred as the polaroid photos relate to the music video and draw the eye.
Evaluation question 1
The document discusses a student media project creating a music video for the song "Thnks Fr Th Mmrs" by Fall Out Boy. It followed several conventions of pop punk music videos, such as showing the band performing in a studio and wearing casual clothing. It developed some conventions by including memories that coordinated with the song's lyrics. However, it also challenged conventions by adding black-and-white photoshoots of the band, which are uncommon in pop punk videos. The video related to theories about visuals linking to lyrics and focusing on the star image of the lead singer.
Evaluation Question 2
The document discusses design choices made for an album digipack and advert. Shots from the band's music video were used on the digipack cover to relate to the album title and to immediately recognize the band. Converse shoes were featured on another digipack image to represent the alternative rock genre. Bold colors and fonts were applied to images based on another band's advert to attract attention in line with the genre.
Digipak and advert
- The document discusses the process of creating a digipak and advert for a band called "The Cutaways".
- Two initial ideas were drafted for the digipak, with the second being chosen as it showed the full identities of the band members. Black and white was selected for the color scheme to fit indie conventions.
- Typography and additional visual elements were considered to represent the band's style and music genre. A colored inner image was included in the digipak for uniqueness.
- The advert concept merged photos of band members' faces to represent equality, in line with the band's name "The Cutaways". Additional text and streaming logos completed the visual identity.
Digipak and advert
The document discusses the process of creating a digipak and advert for a band called The Cutaways. Two initial ideas were drafted for the digipak, with the second being chosen as it showed the full identities of the band members. Black and white was selected for the color scheme to fit indie conventions. A pop of color was later added to the inside of the digipak for uniqueness. The advert concept merged the band's faces to represent their equality, and was refined with blurring and updated typography. Consistency between the digipak and advert designs was emphasized.
Evaluation g324
1. The student created a music video for the song "Heads Will Roll" by Yeah Yeah Yeahs, taking inspiration from music videos by Rihanna and Kanye West in its use of bright colors, fast pacing, and bold text. The student also drew from the film "Project X" but aimed to portray teenagers in a more realistic light.
2. In additional products like a digipak and website, the student maintained consistency with the music video by using the same fonts, colors, and Andy Warhol-inspired imagery to create a recognizable brand.
3. Feedback from the target audience confirmed that the chosen song was appropriate and relevant for their tastes in modern pop and dance music genres.
Media - Evaluation Task 1
This document discusses how the media product uses conventions of real R&B music videos. It uses conventions like a grey scale filter to indicate emotions during a break up, close-ups to show feelings, and camera movements to involve the audience. Locations, outfits, and focal points on the artist are used to sell the artist and match conventions. The cuts match the tempo of the song. The digipak and poster continue themes from the video to link the products together and sell the artist, following conventions of real music products.
Question1
This document analyzes how a metalcore band's music video uses and develops conventions of the genre. It examines conventions like demonstrating genre characteristics, having a relationship between music and visuals, close-ups of artists, and being performance-based. The band's video adheres to many conventions, like being shot indoors and having fast-paced editing. However, it also challenges some conventions through its "cartoon" lighting effect, members' casual clothing, and not including a band photo in the print material. The document aims to balance conforming to audience expectations while also making the band stand out.
Evaluation
The media product uses conventions of the band Enter Shikari by including imagery from a gig, clothing styles of fans, and enhanced lighting effects in the poster. The combination of the video, album cover, and poster work well together to portray the band's grungy yet light musical style. Audience feedback was important and led to changing the color scheme of the posters. Various media technologies were used in the construction, including a video camera, editing software, Wikipedia, and photos from friends. Planning, research, and evaluation were key parts of the process.
Jen, lily and justines evaluation for a2
The student created a music video for the song "3 Little Words" by Frankmusik using various filming and editing techniques. Green screening was used to film the actor against changing backgrounds to match the upbeat tempo of the song. Audience feedback was gathered through a questionnaire, which found that viewers enjoyed the green screen effect and thought the video matched the song well, but suggested improving lip syncing and removing a green glow. The black and green colors used for the album cover and poster were found to be eye-catching and appropriate for the dance pop genre. Various media technologies like Photoshop, InDesign, blogs, and PowerPoint were used at different stages of the project for construction, research, planning and evaluation.
Print Production
The document discusses the process of designing a digipak for an album. The author decided on a drum and flames theme with bright colors based on case studies of other albums in the same genre. A drum kit was chosen as the focus of the front cover to highlight the "feature" track and tie into a music video. Consistent fonts and colors were used throughout the digipak design to create an overall theme and brand identity while not overloading the senses.
Lesson 1 analysing using goodwin
The document outlines requirements for two questions on a music video analysis assignment. Question 1 asks students to analyze their own music videos by describing skills development and discussing at least two productions. Question 2 requires students to evaluate their work in relation to concepts of genre, narrative, representation, audience or media language. The document also discusses Andrew Goodwin's six key aspects of music videos, which include genre characteristics, relationships between visuals/lyrics and visuals/music, star power, notions of looking, and intertextual references.
How did you use media technologies in the planning, development and evaluatio...
This document discusses how the media product uses, develops, and challenges conventions of real rock music videos. It summarizes that the product took inspiration from textual analyses of real rock videos to incorporate similar shots, lighting, and attitudes. Some conventions were challenged by creating elements differently or adding new meanings. Close-ups were used extensively to provoke emotion, and photograph and reflection scenes were developed from influences. Color use was challenged by desaturating happy moments instead of sad ones. The document concludes that the product was inspired by but also developed and challenged conventions of the rock genre in its own unique way.
In what ways does your media product use, develop or challenge forms and conv...
This document discusses how the media product uses, develops, and challenges conventions of real rock music videos. It summarizes that the product took inspiration from textual analyses of real rock videos to incorporate similar shots, lighting, and attitudes. Some conventions were challenged by creating elements differently or adding new meanings. Close-ups were used extensively to provoke emotion, and photographs and lighting were developed from influences. Color use was challenged by desaturating happy shots and keeping unhappy shots vibrant. The document concludes the product successfully drew from research into the rock genre while putting its own twist on some conventions.
Q1 video
The document summarizes a student's music video project analyzing how it uses conventions of real music videos. The video uses a storyline of two friends with relationship problems represented by a "Blackcoat" figure. It features the artist singing against a wall relating to the narrative. The intro mimics Katy Perry's "Roar" with bold colors. Deep focus is used to draw attention to characters while shallow focus adds mood. Shots like long, medium, and high angles were used to imply power dynamics between characters. In conclusion, the video successfully incorporated conventions seen in indie and other music videos.
Evaluation 3
The document provides feedback from audiences and teachers on various draft versions of a music video project. For the initial treatment, viewers thought the overall idea was good but may be confusing with a focus on faces. Camera steadiness was also a concern. After seeing a rough cut of the video, audiences felt the point-of-view style worked better, though some shots were dark and shaky and the lip-syncing was off. Feedback on rough digipak designs led the group to choose the simplest design. Minor adjustments were suggested for an advert, and audience research informed changes to make it more appealing. The final versions reflected this feedback.
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Similar to Evaluation of a2 media project1
Jen, lily and justines evaluation for a2
The student created a music video for the song "3 Little Words" by Frankmusik using various filming and editing techniques. Green screening was used to film the actor against changing backgrounds to match the upbeat tempo of the song. Audience feedback was gathered through a questionnaire, which found that viewers enjoyed the green screen effect and thought the video matched the song well, but suggested improving lip syncing and removing a green glow. The black and green colors used for the album cover and poster were found to be eye-catching and appropriate for the dance pop genre. Various media technologies like Photoshop, InDesign, blogs and PowerPoint were used at different stages of the project for construction, research, planning and evaluation.
C:\documents and settings\owner\my documents\a2 media evaluation jack
The document discusses the media evaluation of a music video created by the author and their group. It summarizes the main conventions used in the music video, including lip syncing to the song and editing shots to match the pace of the music. It also discusses the narrative storyline of the video and how it challenges conventions by not showing the actual band performing. The document then discusses how ancillary materials like CD covers and posters featured the same bear mascot to promote brand recognition. It also describes how the group gathered audience feedback on elements like song choice and design concepts to improve the project. Finally, it outlines the various media technologies used in construction, planning, and evaluation, such as YouTube, iMovie, and PowerPoint.
C:\documents and settings\owner\my documents\a2 media evaluation jack
The document provides an evaluation of a media production project creating a music video. It discusses how the video used conventions like lip syncing and editing shots to match the pace of the song. It tells a narrative story of a relationship between the main character and a bear. Audience feedback was gathered on song choice, designs, and which elements worked best. A variety of media technologies were used in the planning, production, and evaluation stages, including websites to find music, YouTube for research, and iMovie and Prezi for editing and presenting.
Advanced portfolio evaluation2
The document summarizes a group project to create a promotion package for a new album, including a music video, CD cover, and magazine advertisement. The group chose an electro/baseline genre and targeted an audience of 18-24 year olds. They developed the media products using conventions like bright colors from music videos they researched, but also challenged conventions by using unusual backgrounds and animation in the video. Feedback indicated the products effectively linked through consistent imagery, fonts, and colors, though could be improved by linking the elements more closely. The group learned about audience tastes and used various media technologies in planning, research, construction and editing.
Evaluation media
The document discusses how the media product challenged conventions of dubstep music videos. Research found dubstep videos lacked storylines and had flashing lights and quick cuts. The product developed these techniques but also included a storyline. Feedback was positive about the video and ancillary materials flowing together through similar colors, themes and images. Audiences recommended reducing fade to black effects. Technologies like YouTube, Final Cut Pro and Photoshop were used for research, editing and designing ancillary materials.
Evaluation media
The document discusses how the media product challenged conventions of dubstep music videos. Research found dubstep videos lacked storylines and had flashing lights and quick cuts. The product developed these techniques but also included a storyline. Feedback was positive about the video and ancillary materials flowing together through similar colors, themes and images. Audiences recommended reducing fade to black effects. Technologies like YouTube, Final Cut Pro and Photoshop were used for research, editing and designing ancillary materials.
Evaluation media
Our music video challenged conventions of dubstep videos by including a storyline. We developed some conventions like effects but wanted to make it more understandable to audiences. Feedback was positive about the video and packaging flowing together, though some said we used too many fade to black effects. You learned audiences liked the catchy music and video would watch more dubstep. Location and camerawork also received praise, though one shaky shot could have used zoom instead.
evaluation
The document summarizes a student media project creating a music video for a fictional rock band. It discusses the stereotypical conventions used in the video's style, locations, and lighting to portray the band's image and themes. To challenge conventions, the video focuses more on a female main character and covers sensitive issues like drink driving and mental illness. Feedback from YouTube comments and an online poll was positive. The group used resources like green screens, Photoshop, and Premier Pro to plan, film, and edit the video. Creating the project helped the student learn communication skills and the technical aspects of filming and editing.
Evaluation
The document summarizes a student media project creating a music video for a fictional rock band. It discusses the stereotypical conventions used in the video's style, locations, and lighting to portray the band's image and themes. To challenge conventions, the video focuses more on a female main character and covers sensitive issues like drink driving and mental illness. Feedback from YouTube comments and an online poll was positive. The group used resources like green screens, cameras, and editing software to plan, film, and construct the video. The experience taught the student about collaboration, planning, and overcoming challenges in the production process.
Evaluation (media)
The student used various media technologies throughout the project. During planning, they used Illustrator to brainstorm ideas. For research, they used YouTube to analyze music videos and SurveyMonkey to conduct questionnaires. A Canon camera was used to film interviews. Adobe Premier was used to edit the video, adding text in Photoshop. Photoshop was also used to design the digipak and magazine article. Social media helped evaluate feedback. Various technologies supported the different stages of production.
Evaluation Presentation
This document discusses a music video project for the song "Fat Lip" by Sum 41. It summarizes how the video follows conventions of the pop rock music video genre, such as including band instruments, props like skateboards, lip syncing, and clothing. It also discusses how the video was effective in its location choices, cinematography, editing, and synchronization to the music. Audience feedback showed that viewers enjoyed the party atmosphere and felt it was professionally made and similar to other rock music videos. The project required learning and adapting to media technologies like digital photography, desktop publishing, and video editing software.
Evaluation media
The document discusses the production of a music video for a dubstep remix of Professor Green's song "Jungle". It summarizes how the video challenged conventions of the dubstep genre by including a storyline, and developed some conventions through the use of editing techniques and effects. Feedback indicated that the video flowed well and location was well chosen, though some felt there were too many fade-to-black effects. Ancillary materials like the album packaging effectively captured the themes and style of the video. Various media technologies were used in researching, planning, shooting and editing the project.
Evaluation media
The document discusses how the group's music video for Professor Green's "Jungle" as a dubstep remix challenged conventions of typical dubstep videos by including a storyline while also developing some conventions through the use of editing techniques and effects. Feedback on the video and ancillary materials like the digipack was generally positive about how well they flowed together and suited the genre. The group used various media technologies at different stages of production from online research to filming and editing software.
Evaluation media
The document discusses how the group's music video for Professor Green's "Jungle" as a dubstep remix challenged conventions of typical dubstep videos by including a storyline while also developing some conventions through the use of editing techniques and effects. Feedback on the video and ancillary materials like the digipack was generally positive about how well they flowed together and suited the genre. The group used various media technologies at different stages of production from online research to filming and editing software.
Evaluation media
The document discusses how the group's music video for Professor Green's "Jungle" as a dubstep remix challenged conventions of typical dubstep videos by including a storyline while also developing some conventions through the use of editing techniques and effects. Feedback on the video and ancillary materials like the digipack was generally positive about how well they flowed together and suited the genre. The group used various media technologies at different stages of production from online research to filming and editing software.
Evaluation media
The document discusses how the media product challenged conventions of dubstep music videos. Research found dubstep videos lacked storylines and had flashing lights and quick cuts. The product developed these techniques but also included a storyline. Feedback was positive about the video and ancillary materials flowing together through similar colors, themes and images. Audiences recommended reducing fade to black effects. Technologies like YouTube, Final Cut Pro and Photoshop were used for research, editing and designing ancillary materials.
Evaluation media
Our music video challenged conventions of dubstep videos by including a storyline. We developed some genre conventions like effects. Audience feedback was mostly positive, praising editing and flow. However, some said we overused fade to black effects and one shot was too shaky. They felt our ancillary texts like the digipack effectively reflected the video without watching it.
Evaluation questions 1/2/3/4
The document summarizes how new media technologies were used at different stages of a media production project. At the research stage, the internet and YouTube were used to analyze existing music videos. A blog was created on Blogspot to chronologically present work. Planning involved using SlideShare to share presentations and photos, as well as a survey on Survey Monkey. Construction involved using an HD video camera, mobile phones, and weather apps. Evaluation used the internet, Blogspot, PowerPoint, and screenshots.
Evaluation
This evaluation summarizes the process of creating a music video, CD cover, and magazine advertisement for a rap artist. It addresses four questions: how the media products use or challenge conventions, how effective the combination of materials is, what was learned from audience feedback, and how new technologies were used. The music video challenges conventions by showing the artist alone at a photoshoot rather than in a group on the street. Feedback indicated most liked the video and CD cover while some felt they could be improved. Various technologies like cameras, editing software, and the internet were used at different stages of the process.
Similar to Evaluation of a2 media project1 (20)
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Evaluation of a2 media project1
- 1. EVALUATION OF A2 MEDIA PROJECT Radiohead – 2+2=5
- 2. Q1) In what ways does your media product use, develop or challenge forms and conventions of real media products?
- 3. Conventions Slow-motion. . . Black & White Slow or FASTpaced editing Non-linearNARRATIVE
- 4. Music Video Research We looked at Smashing Pumpkins – Disarm for inspiration of green screen use. The conventions used in this video are very common in the alternative genre.
- 5. Props This prop used in RHCP – Give it away has a good effect when played in reverse adding to the conventions of non-linear
- 9. Black and white fit well with the genre
- 10. Good variation of shots
- 11. Good use of green screen
- 12. Good continuity of shots and camera angles
- 13. Good lighting
- 17. We need to make sure that our original footage is in sync with the music to avoid having to do any extra editing
- 18. Next time we could consider making a video with a narrative
- 19. We can experiment with different lighting effects to create a different mood
- 20. We can try to use less green screen and find good locations to film which will help cut down on editing
Editor's Notes
- such as the drumming. This tells us that we need to be more careful when editing the clips on Premier. However, we felt we had tried as hard as possible to get the footage in sync with the music, which means that the actual footage would have been off timing slightly when we originally filmed. We know for next time that we have to get everything in time when we are filming, and we can ensure this by filming each take a number of times. However this was because there was no storyline. Our video was inspired by Radiohead-Street Spirit, Smashing Pumpkins- Disarm and Red Hot Chilli Peppers- Give it away now. We chose to focus on the way the video looked (green screen and editing) rather than having a narrative. We took inspiration from these artists as they fit into the alternative rock genre, so we needed to use conventions of that genre in our video.