This document evaluates a media project analyzing the music video for Radiohead's "2+2=5". It discusses how the video uses conventions of the alternative rock music genre like slow motion, black and white footage, and nonlinear narrative. Audience feedback was positive about the camera work, editing, and technical aspects, but some felt parts were out of sync and the story didn't make sense. Going forward, the creators could focus on syncing footage better, experimenting with effects, and considering incorporating a clearer narrative.

1. EVALUATION OF A2 MEDIA PROJECTRadiohead – 2+2=5

2. Q1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

3. ConventionsSlow-motion. . .Black & WhiteSlow or FASTpaced editingNon-linearNARRATIVE

4. Music Video ResearchWe looked at Smashing Pumpkins – Disarm for inspiration of green screen use.The conventions used in this video are very common in the alternative genre.

5. PropsThis prop used in RHCP – Give it away has a good effect when played in reverse adding to the conventions of non-linear

6. In our video we have not challenged conventions so that our video was as conventional as possible for the alternative rock genre videos

7. Alternative Rock genre has vague conventions so if we strayed from them too much it wouldn’t have the feel of an alternative videoQ2)How effective is the combination of your main product and ancillary texts?The album cover doesn’t have a set meaning or purpose.

8. When researching existing album covers I found that most of the covers from bands such as; Radiohead, Red Hot ChiliPeppers and The Smashing Pumpkins. The examples shown to challenge convention in the sense that the album cover doesn’t tend to relate to the band. The main feature that is generally consistent throughout the majority of album covers in the rock genre is either the bands name, the title of the album if it has been heavily publicised (instant name recognition) or a band member on the front if they are a well known or iconic figure .Q3) What have you learned from your audience feedback?Positive FeedbackGood camera work

9. Black and white fit well with the genre

10. Good variation of shots

11. Good use of green screen