effective interviewing-what is an interview-different types of interview-different levels of interview-tips for conducting good interview- come, conduct an effective interview
Power Dressing, Work Place and Business EtiquettePriyal Dhir
This presentation is about the number of etiquette that needs to be followed in our daily lives to be more professional and social and also helps in getting jobs and promotions too..!!
effective interviewing-what is an interview-different types of interview-different levels of interview-tips for conducting good interview- come, conduct an effective interview
Power Dressing, Work Place and Business EtiquettePriyal Dhir
This presentation is about the number of etiquette that needs to be followed in our daily lives to be more professional and social and also helps in getting jobs and promotions too..!!
Companies which follow certain business ethics have better chances of survival, as compared with the ones whose only goal is to make profits, even if they have to make several compromises to achieve their goals.
Dispute resolution & Grievance HandlingGheethu Joy
This presentation includes notes collected from various sources from internet during my study journey with regard to the topic Dispute resolution & Grievance Handling
Negotiation skills is very important in day to day life be it a informal or formal situation a good negotiation skills can make you a successful person.
Companies which follow certain business ethics have better chances of survival, as compared with the ones whose only goal is to make profits, even if they have to make several compromises to achieve their goals.
Dispute resolution & Grievance HandlingGheethu Joy
This presentation includes notes collected from various sources from internet during my study journey with regard to the topic Dispute resolution & Grievance Handling
Negotiation skills is very important in day to day life be it a informal or formal situation a good negotiation skills can make you a successful person.
JM Chapter 3 Ethics and International Business (I).pptxJesilin James
Corporate social responsibility (C S R): the set of obligations a corporation undertakes to protect and enhance the society in which it functions
The Triple Bottom Line:
The Economic Mission
The Natural Environment
General Social Welfare
Retention strategies are policies and plans that organizations follow to reduce employee turnover and attrition and ensure employees are engaged and productive long-term.
In the narrow sense, the term ‘PURCHASING’ refers merely to the act of buying an item at a price.
Whereas, in broader sense, meaning of purchasing makes it a managerial activity, which goes beyond the simple act of buying.
Sales enablement is the process of providing your sales team with information, training, coaching, content and tools to help them sell more efficiently.
Relationship marketing basically represents a paradigm shift within marketing– away from acquisition- transaction focus towards a retention-relationship focus.
The Contract Labor (Regulation And Abolition) Act was enacted in the year 1970 by the Indian Legislature.
The act applies to all the establishments where the number of workmen employed as contract labor are 20 or more .on any day of the preceding twelve months. it includes all the contracts of Governments and local authorities as well.
Collective Bargaining is a process in which the representatives of a labor organization and the representatives of business organization meet and attempts to negotiate a contract or agreement.
Integrated branding is the use of brand identity, personality, advertising, product design, website & online marketing etc to make your target market associate your particular company with admirable character traits and core values.
It is the application of computer and related technologies like communication and networking to integrate the general office tasks so that the efficiency of office work is improved.
this slide is about contribution of service sector in India and within jammu & kashmir State. how service sector are contributiong towards country GDP. What are the various invetments are taking.
based on the business environment...what are the various ways to scan the environment.
what are the techniques being adopted by an organisation to scan the environment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. PROFESSIONAL ETHICS
ETHICS:- Ethics, also known as moral philosophy, is
a branch of philosophy that involves systemising,
defending and recommending concepts of right
and wrong behaviour.
PROFESSION:- A profession is an occupation
founded upon specialised high educational
training, the purpose of which is to supply
disintersted objective counsel and service to
others, for a direct and definite compensation.
3. Professional ethics:-
Professionally accepted standards of personal
and business behaviour , values and guiding
principles. Codes of professional ethics are often
established by professional organizations to help
guide members in performing their job functions
according to sound and consistent ethical
principles.
5. Honesty:-honesty means being trustful, trustworthy, loyal, fair and sincere. Honesty
also means straightforward conduct. Honesty refers to a facet of moral character and
connotes positive and virtuous attributes such as integrity, truthfulness and straight
forwardness, cheating or theft. Honesty is revered in many cultures and religions.
Integrity :- Integrity is a concept of consistency of actions, values, methods, principles,
expectations, and outcomes. In ethics, integrity is regarded as the honesty and
truthfulness or accuracy of one's actions. Integrity is suggests that parties holding
apparently conflicting values should account for the discrepancy or alter their beliefs.
Respect :-Respect can be a specific feeling of regard for the actual qualities of the one
respected. It can also be conduct in accord with a specific ethic of respect. Rude
conduct is usually considered to indicate a lack of respect, disrespect, where as actions
that honor somebody or something indicates respect. Specific ethics of respect are of
fundamental importance to various cultures.
Tranperency :-Transparency, as used in science, engineering, business, the humanities
and also use for professional ethic. Transparency is operating in such a way that it is
easy for others to see what actions are performed.
6. CHALLENGES
Sensitive Issues
Different culture or different country
Different Perception
Moral Dilemma
Illegality Professional
7. Sensitive issues:-. For several staff, sensitive issues such as about religion,
political, race, and another can create problem in workplace. Professional
ethics should have knowledge about the issue to solve the problem if this
happen in workplace.
Different culture or different country:-Understanding the culture among the
organization should be done by professional ethics especially for them who
work at foreign. That is important because professional ethic also should
respect for another member in same organization or place.
Different perception :-The different ethnic, socioeconomic and educational
background of staff in organization can affect how they relate to professional
ethics. Some people can accept automatically suggestion or recommendation
by professional ethics give to them because their background dictates that
authority figures are always to be obeyed. Other, may challenge the
professional ethics especially if they perceive they come from a different social
or educational background. Sometime, the senior professional also cannot
accept suggestion from junior professional even they is professional ethics
because the different thinking of them.
8. Moral dilemma:- Moral dilemma is situations in
which two or more moral obligations, duties, rights,
or ideals come into conflict. The moral dilemma can
affect the achievement of staff in organization.
Illegality professional :-The last challenge is
professional ethics though to deal with scenarios that
do not involve illegality professional. Professional
ethics also should have ability to conduct with other
people that have not involved illegality professional.
9. TYPES OF PROFESSIONAL ETHICS
1. Meta ethics: (origin of ethical principle)
It deals with origin of ethical principles that govern the specification of
right and wrong behaviour. A major issue of debate in this category is
whether ethical principles are eternal truths that evolved from a spiritual
world or simply created by the humans.
2. Descriptive ethics: (moral beliefs)
It refers to the study of moral beliefs of the people. It is a field of empirical
research into what people or societies consider right or wrong.
3. Normative ethics: (self moral conduct)
It is concerned with arriving at set of moral conduct rules against which
behaviour are judged.
10. 4. Applied ethics:
The ethical principles are designed or written for implementation in a specific
situation.
a. Bio ethics: These are the ethical principles or codes for maintaining normal
livelihood.
b. Medical ethics: The ethical principles or codes designed for a medical
profession.
c. Computer ethics: The ethical principles or codes designed for a medical
profession.
d. Engineering ethics: The ethical principles or codes designed for an
engineering profession.
e. Business ethics: The ethical principles or codes designed for a business
operation
f. Legal ethics: The ethical principles or codes designed for maintaining a legal
system.
11. BUSINESS PROTOCOL
business protocol is a set of social and formal
norms adopted by a company for its fulfillment.
Its function is to set guidelines of conduct and
limits that govern the actions of all the members
of the company.
The business protocols meet the rules and steps
that must be followed for the planning,
development and control of actions executed by
a company. These rules may include rules
established by the state.
12. CHARACTERISTICS
• It is not regulated by law, but it is strictly enforced inside the company by
its members.
• It is practical , because it regulates habitual situations that occur in the
company. In this way it is avoided that it is a banal document without
labor observance.
• It is accessible for all the members of the organization, because it
establishes behavior guidelines for each work situation.
• It understandable, because it must be written in clear language so that all
employees of the company assimilate and comply without excuse.
• It is flexible , in principle because the established rules must be adjusted
to each situation of the company, even in times of crisis. But also because
they can vary over time and adapt to changes.
13. WHAT IS BUSINESS PROTOCOL FOR?
Set rules of conduct:-
Setting the behavior guidelines within a company in a protocol
manual serves to regulate the behavior of its members and
creates organizational culture. Without a protocol, labor
relations and communication between the company and the
clients would be total chaos. There would be no respect for
hierarchies and the absence of a code of behavior would
result in constant disrespect and internal clashes.
Guide for social activities:-
The protocol helps to consolidate the prestige of the company
among its employees and with its associates: customers,
shareholders, suppliers, authorities, etc.
14. Establish the corporate image:-
The image of a company does not depend only on the product or
service what it lends; but of the totality of elements that revolve
around that. The protocol is useful and necessary for companies
because it contributes to improving human relations and reinforces its
corporate image. When it extends to all areas of the organization, it
helps to achieve a healthy and harmonious work environment.
Create the company culture:-
It also creates business and work culture by educating workers and
managers about the need to integrate and collaborate with
organizational objectives. It also helps to guide the relations of the
company's representatives with their associates and clients.