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ProfCat 2011:two - StudioWorks
Three tips are provided to improve online effectiveness: 1) Maximize Google Analytics to identify top traffic sources and content, 2) Write engaging content with a catchy title and proofread, 3) Maintain a consistent social media presence by updating regularly, monitoring brand sentiment, and separating personal and professional accounts.
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ProfCat 2011:two - StudioWorks
- 1. Three simple tipsto improveyour online effectivenesspresented by Rad Dougall founder of
- 2. The tips1 –Maximise Google Analytics2 – Write Engaging Content3 – Consistent social presence & monitoring
- 3.
- 4. 3 tips forthe price of 1Traffic Sources > Search EnginesContent >Top Content ReportCustom Reporting
- 5. Identify frequent referrersAnalyseonline marketing effectsSpecifically PPCSee where you need to improveTraffic Sources
- 6. See what yourdoing wellIdentify content visitors wantIdentify pages to improveContent > Top Content Report
- 7. Focus on metricsimportant to youSpend less time getting themCustom Reporting
- 8. Get AnalyticsView reportsand actTo-do for tip two
- 9.
- 10. The Bin ManTheNewspaper EditorThe Nuclear PhysicistA little example
- 11. Do’s and Don’tsGreattitleAttractive first sentenceWrite naturallyDon’t waffleDon’t try to ‘keyword stuff’Always proof read
- 12. Catching fish forfood or pleasure is a timeless activity. For many, following a passed on tradition, catching fish is just an easy activity they are used to. There is some level of skill required and these useful tips to help you catch fish would be dependent on the type of fish desired and the fishing site.There are plenty of ways to catch a fish, but here let’s focus on the ones that live in water. If you’re a newbie angler, there’s key areas we’ll cover: essential equipment, bait, location, when to fish and how long to wait between bites. Then we’ll move to hooking the fish, reeling it in and removing the hook with the least amount of trauma possible.
- 13. Think about theseDoesyour front page immediately say what you do?Can visitors find everything on your site easily?
- 14. Write for youraudienceMonitor ContinuouslyTo-do for tip three
- 15. Consistent social presence& monitoring
- 16. Successful social presencesDealannouncementsCustomer supportFeedbackGenerate a positive brand imageNews
- 17. Empty pagesLack offocusNo customer interactionLack of thoughtBad grammarLack of personal / professional separationPitfalls to avoid
- 18.
- 19. Multiple accountsMultiple users/ staffShiftsSchedulingReportsMonitoringMonitoring
- 20. Update regularlyDon’t leaveyour feeds dryBe transparentBe timelyMake sure you have a focus for your channelCheck weeklyMonitor brand sentimentQuality check tweetsOnline content lives foreverSeparate personal & professionalTo-do for tip threeHave a social media policy
- 21. To-do recapMaximise GoogleAnalyticsWrite Engaging ContentGet AnalyticsView the reportsAct on the informationWrite for your audienceMonitor continuouslySocial Media monitoringUpdate regularlyCheck weekly
- 22. www.kissinsights.comFree visitor surveysGetdirect feedbackOne more thing
- 23.
Editor's Notes
- #2 easily quickly simply this month without spending money - not a lotAgencies including us normally charge to set up / researchif you can start yourself, who wouldn’t give it a shot first before calling us in?As we go think about what you do currently how could you improveRemember more that can be done in each area I’m just giving you an ‘quick dip’If you find success we can help you further.
- #3 1 – reasons goals results2 – have it know about it use it3 – get reports act on them measure conversions4 – multiple device access mobile older browsers5 – use it consistently is it empty not sure why have it / need it
- #4 Most websites have some form of metrics systemMost of those are running Google AnalyticsI am assuming you already have this if not - fear not it can be done easily
- #5 3 reports you need to use1 – setting up YOUR goals and measuring them2 – what sources are working for YOU3 – what content is popular / not4 – going a little deeper with customisationReports are complex without experience need a little time understand the platformhappy to answer questions after this event
- #6 Rads.me.uk -> meetdraw post – how helps local digitaltwitter worked best after direct links – could be untracked twitter1 - which to maintain / improve2 - e.g. tagged email campaigns – next tip- which ppc campaigns are working best
- #7 Rads.me.uk and meetdraw postmeetdraw post was generating majority of traffic which in turn boosted traffic to homepage hugely
- #8 FinallyIf comfortable with analytics encourage to look at building your own custom reportsEasy, guided, step by step, creation process
- #9 Check you have itIf not enlist some help to get it operationalRemember your loginUse the 2 standard reports to begin withTry different promotional activitiesAct on the information
- #10 Really think about your postingAre you writing something you understand or your audience?Look at analytics see whats popular / not
- #11 Bin Man – too much technical language?Editor – Poor grammar and uninteresting?Physicist – Written for a child?
- #12 Applies to blog posting as well as static content writing
- #13 Keyword stuffingSurplus words
- #14 These might not be questions for you and your team.Try and ask your customers and people who will give you a completely honest opinion
- #15 We can do copywriting based on keyword research on Google analysis of your target market(s)Try yourself first
- #16 Picked on these cause they are common culprits for lack of consistencyApplies to all forms of digital presence – website, email, social and advertising14:00
- #17 Looking mainly at twitter but applies across the board – why have a social presence?Deals, offers and competitionsQuick customer supportProduct and service feedbackBrand awareness, loyalty and closer to customersPromote blogs, websites and other newsThese uses work becauseThe message is focusedResponses are timely – small news delivered at the right time – better than a whole report ages laterThey are constantly active channels
- #19 Something for all companies to try now there is a free version – paid version also monitors facebook
- #21 People like to put a face to the name – faces of Virgin and Apple?Not the same as “no press is bad press - Rather not have a presence than have a bad oneMore than a third of businesses check candidates social presence – stands to reason that they thoroughly check out you tooDo you have a social policy to control what your employees say about your brand?Remember online lives forever123people.co.uk – stumbled on artwork from 1st year uni 2002 still available even though my portfolio went years ago.
- #22 16:30
- #24 Thank youPlease put some of what we’ve covered into actionhave any questions see me here or contact StudioWorks after happy to help answer questions on topics for attendeesRemember if you find success want to improve on please get in touch.Over to Emma