The document provides tips for building an effective LinkedIn profile, emphasizing the importance of active networking and maintaining a compelling presence. It highlights strategies for connecting with relevant individuals and utilizing LinkedIn's search and performance tools to enhance visibility and engagement. Key takeaways include customizing invitations, monitoring profile statistics, and actively participating in groups to foster meaningful professional relationships.

1. Building an Effective
LinkedIn Profile
Tips that work to improve your return in
searches and views
Part 2- Your Active Presence and Catching
the Big Fish

2. Understanding how LinkedIn works
 LinkedIn is another tool that allows the WWW to find
you
 LinkedIn allows you to find and communicate with
other like minded individuals and companies
 LinkedIn is useful as a research site and allows for you
to participate in educational and professional groups
 LinkedIn has many ways of finding job and network
opportunities
 LinkedIn is not a resume but a resume can be a good
beginning for this tool. Start with this data (it’s out
there anyway) and build from there.

3. Lets Go Fishing
Some times we fish a big pond

4. Methods for Active Networking
 Go Fishing for quality connections
 Identify your Barrels, ponds and lakes
 Contacts, Friend, Colleagues,= Barrels (reach in a grab a fish)
 Group activity, Past business associates= Ponds
 All other persons are in the lake and you will need to hone in
your finder skills
 Views from your trapping activity will point your casts
 Contact activity will place lead to other fishing holes
 What to do with fish on the line?
 Set the hook (use custom invites and thank you responses
 Plenty of fish in the sea (No need to Catch and Release) or
little fish will someday grow up

5. LinkedIn
Home Page
The Boat Ramp to the
Big Pond

6. LinkedIn Home Page Basics
 Finding Key Tools
 Search Tools
 The Basic Fish Finder
 Persons
 Companies
 Groups
 Note advanced tab used to check your Lines

7. LinkedIn Home Page Basics
 Finding Key
Tools
 Trolling for
schools with
Notifications
 Keeps you up on
network activity of
 your connections,
 followed
companies or
people as well as
interests

8. LinkedIn Home Page Basics
 Finding Key Tools
 Statistics
 Means of tracking your
profiles performance and
strength

9. LinkedIn Home Page Basics
 Finding Key Tools
 Suggestions from your
Fishing Guide
 Many available including
network identified
connections
 Jobs
 Groups
 other related data of
interest

10. Profile Basics
 Your Headline will be the attractor to the
schools of fish.
 IE This is the bait on your Line (see trapping for
rules)
 Until you get the fish try different baits
 Suggest that you real off as many variations of
your proposed job titles as possible in this
length (make it sweet to your prey)
 Stale Bait gets you nowhere Refresh as needed

11. Active Use Basics
 Keep in Mind that your fish may be in the another
ocean (Google or some other Search Engine) and you
will need to find them.
 Use your Notifications, Suggestions, group Activity
and other news articles to narrow where you cast
 Observe who is active in accepting connections
 Troll your groups often
 Chum the ocean- Post updates and comments
 Watch for outside events (flees may fall from trees, rain may
fall)
 Look for those cold fronts (Market activity construction
starts, consolidations, ETC)

12. Active Use Basics
 Follow your Fishing Buddies
 Look for job changes
Where they catch fish may lead to other bites
Ponds they abandoned may have some activity left
 Follow the Schools
 Look for Promotions
 Check their Job Boards
 Find the big fish (search for connections to Hiring
Managers)

13. Methods for Building Presence
 All good Hunting and Fishing starts with finding
your fish and seeding your pond
 Use network activity for leads and trends
 Use groups to get your name on top
 Follow trails (people and companies)
 Dig for live bait
 LinkedIn like hunting and fishing has sweet times of
the day. Make a habit of trolling when the catch is
running

14. Judging Your Profile Performance
 Getting View and
search statistics
 Home page
 indicates basic data
 Click on “Your Profile
has…. “To get the View
tab
 Requires open profile
 Note Connections
 First level only
 Note network size
 2nd level are your friends
connections
 3rd level are the 2nd
connections and your

15. The Profile View Tab
 Gives some indication of persons looking at profile (note these fish are now in
your Pond)
 Provides histogram of search and view Statistics (toggle between by clicking the
text above the graph)

16. Search and View results
 Searches are hits on the keywords in your profile and may be
from any person in the network looking for you.
 Views are the fruits of your total profile/presence on LinkedIn
and are the results of your efforts to make connections and the
quality of the information you have provided the WWW
 Note the Types of Views returned on the prior page
 Specific name and Headline and Location data are from users with open
profiles and up to 3rd level connections or members of common groups
 Someone in --- are from users who have restricted their display data
 Anonymous users may be those who you do not any connection or
common group or may have selected the anonymous tab in their profile
setup

17. Search and View results continued
 Mine this data and make connections with those who have viewed your
profile. Determine why they are looking and what you can do to help them.
This will help you Cast the right Bait towards this Fish
 Actions for named searchers are easy Connect and work your connection
 Action for Someone in /at ____ may vary
 Click on this result and the name of the person who viewed you is listed as one of
10?
 Do You know them?- if not connected , then connect
 Are you in common groups?- Go to group and see what action may have prompted
their view
 Is it some one with whom you are already connected?- Call/Send an email and offer to
help
 Remember the goal is to network to build your presence and find your next
JOB

18. Making connections
Learning How to Fish
 Once you determine the connection 
is of value chose an option that fits
your Business relationship
 Preferred order is indicated in menu
 Barrels (do not be surprised if
some of these fish are Dead.
Not a lot of Oxygen in a barrel)
Friend with email
Former Colleagues
 Ponds-These are the results of
your active search and group
participation as well as other
outside networking events
Existing /Prior Business
relation
Group
Classmate
Proposed Business relation With
specific details in invite

19. Making connections
Learning How to Fish
 Other fish may look at your line. Learn how to set a hook
 These fish may or may not be in your current network and can include many persons of
interest. Using the proper bait here can result in some really big catches. Sometimes you just
need to be ready to fish the big lake.
 From the listed options chose
We Have done Business Together
Once you have done this Propose a business relationship with specific details in the
invitation
 Hint- Set up a consulting service and use this for Proposed Business relations
 Please note that if this is from a view you will have a very high percentage chance
of making this catch. If this is from your active searching you may show up on
their views and still have the opportunity to land this one
 Last two means of making a cast are not useful. “Other” like friend will require
an email address so you might as well be a friend. “I do not Know” does not give
you an opportunity

20. Customized Invite
Make your Lure Shine
•Use best fit of the available
means of connection
•Once you have determined
this fit be sure to tell the
person how and why you
believe you should be
connected
•Remember basic network
rules for 30 Second
Commercial. (you have 200
characters)
•Who-your Profile
•How you are in common
•State what you want and How

21. Making Connections
 Remember to customize the invite unless you have talked about
the connection
 Be polite, be exact, and be positive
 Be sure to state why the connection is of value and how you came about their
name
 On Connection (Set the Hook/ Real in the Fish) Respond promptly with a
thank you note and offer to help. If you are a frequent user of this technique
I suggest that you set up some spell checked scripts for you different types of
fish.
 Don’t let the connection die. Work their network schools, relationships for
the goals that you want.
 Give back- let others in need of your groups and connection contacts have
access

22. Using Searches to Judge your Profile
Performance
(Honing your Fishing Skills and sharpening the hooks)
 Search for positions you would like, in locations you wish to be.
 If you do not appear in the top 100 returns then you will be
missed by the free users of the system and in all likelihood by
those who do not use automated filtering (your in the wrong
level of the lake)
 If you do not appear in the top 20 locally then your risk of being
skipped increases
 Study the leading competition- Titles, Headlines, Locations , and
Profile Data (PS- This is another fishing Hole, Cast a line or two
 Hone your profile to get your best results here
 Stay active to stay on top of system search engines

23. Using Searches
 See upper right corner of page for the search Icon and click on
Icon

24. The Search Page
 Provides many ways to
perform advanced searches
 Search by keywords in your
area
 Please note that by default
your connections will return
first (Can be Changed). Also
note that the number of hits
on the keywords are counted
in the ranking or in the case
of Relevance Keywords in
headline last positions skills
and summary

25. Another search…
 Vary your search to see
what can be improved
for target applications
of your skills
 Please note that you
can then view and
propose connections
too others of interest to
you or in your desired
field (if you are not in
their ponds get in
them)

26. Active LinkedIn use
 Move your profile to the top with active use
 Search for target companies and follow their activity
 Join industry groups
 Allowed to have 50 groups with basic membership
 Share information freely and offer assistance to members
 Be polite and respectful
 Make your connections mean something
 Correspond with your connections
 Offer suggestions
 Give recommendations
 Update and Monitor your profile
 Tweak your headline to respond to your market conditions
 Revise Your profile often and monitor your statistics. You may need to tweak words skills
etc
 Maintain your contacts to allow for future associations

27. Grow your presence
to have a successful profile
 LinkedIn as a tool has the potential to place your name in front
of Millions of users
 Key to getting to these users is to develop quality contacts in
your target industry and companies
 Don’t be afraid of taking the bull by the horns and aggressively
seeking connections with decision makers
 Actively Participate in groups and learn from the comments in
the group, Responding why you like a discussion gives you more
presence than just tapping the like button. It also allows you to
prolong a topic to learn more about processes.
 Work this system professionally and expect professional returns

28. Methods for Keeping Present
 Make LinkedIn a habit
 Check your traps & lines once a day.
 Respond immediately.
 Post updates on your search
 “Attended BJM Sr Managers Meeting and I’m excited!”
 Chumming is good!
 Go to different ponds (groups) and make a comment or
post a subject (pick 3 to begin)
 Don’t throw stones - add something of interest other than
clicking the like button.

29. Methods for Keeping Present
 LinkedIn is more than a job board.
 A place to tell your story
to like minded professionals
 Showcase your
 Skills & Expertise
 Interests & Activity
 Experience & Value

30. Questions and Answers
Nice Catches are contagious
Share your Fishin’ Stories

31. Other LinkedIn Resources
 Many available to you on LinkedIn
 See the Help Tab on the main Menu
 Search Slide Share for additional resources
 Research BJM library for others presentations (about
once a month someone will share information)