Does Twitter likely to spark effectual thinking in entrepreneurs. Are online interactions really capable of helping entrepreneurs use effectual thinking. What is the role of networks and week or strong ties
Using social network analysis to improve innovation and performanceScott Smith
A significant yet often overlooked component of people’s information environments is composed of the relationships that they use to acquire information and knowledge. Social network analysis (SNA) allows managers to visualize and understand the myriad of relationships that can either facilitate or impede knowledge creation and transfer. In research conducted by the IBM Institute for Knowledge Management, we discovered four different relationship dimensions which are important for success.
The Complete Organizational Network Analysis Handbook_APR2014 #SocialNetworkA...Stephen Tavares
ONA has been around for several years and in the past few, as big data and Internet applications have become more prevalent, it has even turned into a buzzy catchphrase.
This overview presentation will help build the case for ONA and provide insight into the best use of the tools to maximize human capital performance in any organization.
Using social network analysis to improve innovation and performanceScott Smith
A significant yet often overlooked component of people’s information environments is composed of the relationships that they use to acquire information and knowledge. Social network analysis (SNA) allows managers to visualize and understand the myriad of relationships that can either facilitate or impede knowledge creation and transfer. In research conducted by the IBM Institute for Knowledge Management, we discovered four different relationship dimensions which are important for success.
The Complete Organizational Network Analysis Handbook_APR2014 #SocialNetworkA...Stephen Tavares
ONA has been around for several years and in the past few, as big data and Internet applications have become more prevalent, it has even turned into a buzzy catchphrase.
This overview presentation will help build the case for ONA and provide insight into the best use of the tools to maximize human capital performance in any organization.
Evaluating Impact: NLab, Amplified Leicester, and creative innovation via soc...Dr Sue Thomas
SEMINAR: Evaluating Impact: NLab, Amplified Leicester, and creative innovation via social media
Wednesday 8th June 2011, 4pm at the Institute of Creative Technologies De Montfort University, Leicester, UK .
Since 2005, DMU has initiated a series of projects which share a common focus of exploring social media as a means of stimulating creative innovation in business, non-profit, and community life in and around Leicester. They include NLab and CreativeCoffee Club (funded by HEIF, the Higher Education Innovation Fund) and Amplified Leicester (funded by NESTA, the National Endowment for Science, Technology and the Arts). Professor Sue Thomas has devised and directed these activities across the Faculty of Humanities and the Institute of Creative Technologies.
Emergence has been a dominant feature of all the projects and, despite being driven by different agendas, each has informed the shaping of the others. An important element has been the creation and evolution of spaces, both physical and intellectual, which support:
* the application of academic research to real-life problems
* the connection of cutting-edge research into social media innovation with local creative businesses
* the creation of a network linking De Montfort University with small businesses, non-profits, and local agencies
Dr Souvik Mukherjee has evaluated the impact of these projects both in relation to their importance for the Research Excellence Framework and with regard to indications of future developments building on current achievements. In the process, he has also gleaned valuable insights into the REF Impact agenda which will be of interest to colleagues in a wide range of disciplines.
Dr Mukherjee is a Research fellow in the Department of Media, Film and Journalism in the Faculty of Humanities. He is currently involved in analysing the impact of social media projects on communities, especially in relation to business innovation and transliteracy. Having completed his PhD on storytelling in New Media, especially focusing on videogame narratives, Souvik has published and presented papers on a range of related topics. Besides New Media, he also takes a keen interest in e-learning and has been involved in analysing online media and virtual learning network usage in higher education. After completing his project at DMU, Souvik intends to return home to India to develop New Media research networks there.
This is the content we cover during the Organizational Network Analysis (ONA) - Practitioner Course Module 2 - Setting up the Survey in ONA Surveys (www.onasurveys.com).
Harnessing Collective Intelligence: Shifting Power To The EdgeMike Gotta
Socially-oriented systems create inter-connections across groups and communities that enable workers to leverage the collective intelligence of an organization. Sense-making tools and decision-making systems are more critical than ever before but need to be re-invented for a net-centric environment.
Integrating Behavioural Science in Government CommunicationMike Kujawski
This is a deck I created for my presentation at the International Government Communicators Forum (Sharjah, UAE) with a goal of helping government communicators move beyond “awareness building” and into actual behaviour change using a social marketing framework.
4 Essential Steps to Reach Social Community Critical MassSandy Adam
By The Social Business Council
with Sandy Adam, Vishal Agnihotri, Stephane Aknin, Chris Dittrick, Patrick O’Brien, Dennis Pearce, Sharon Lina Pearce, and Simon Vaughan
Published October 22, 2013
User centric personalized multifacet model trust in online social networkcsandit
Online Social Network (OSN) has become the most popular platform on the Internet that can
provide an interesting and creative ways to communicate, sharing and meets with peoples. As
OSNs mature, issues regarding proper use of OSNs are also growing. In this research, the
challenges of online social networks have been investigated. The current issues in some of the
Social Network Sites are being studied and compared. Cyber criminals, malware attacks,
physical threat, security and usability and some privacy issues have been recognized as the
challenges of the current social networking sites. Trust concerns have been raised and the
trustworthiness of social networking sites has been questioned. Currently, the trust in social
networks is using the single- faceted approach, which is not well personalized, and doesn’t
account for the subjective views of trust, according to each user, but only the general trust
believes of a group of population. The trust level towards a person cannot be calculated and
trust is lack of personalization. From our initial survey, we had found that most people can
share their information without any doubts on OSN but they normally do not trust all their
friends equally and think there is a need of trust management. We had found mixed opinions in
relation to the proposed rating feature in OSNs too. By adopting the idea of multi-faceted trust
model, a user-centric model that can personalize the comments/photos in social network with
user’s customized traits of trust is proposed. This model can probably solve many of the trust
issues towards the social networking sites with personalized trust features, in order to keep the
postings on social sites confidential and integrity.
Email can be the most powerful, profitable, and inexpensive marketing tool out there, but the problem is that all of your competitors know this too. And with the amount of emails people get these days your message can easily go unopened, or even to spam. The goal is to get your emails opened right from the moment the subscribers sees it, and there are five steps to get that done. First, regard your subscribers as people instead of wallets, second, make your promotions help solve problems, third, make your email feel like content but also encourage a sale, fourth, write your emails so YOU would open them, and lastly, stay in touch.
Evaluating Impact: NLab, Amplified Leicester, and creative innovation via soc...Dr Sue Thomas
SEMINAR: Evaluating Impact: NLab, Amplified Leicester, and creative innovation via social media
Wednesday 8th June 2011, 4pm at the Institute of Creative Technologies De Montfort University, Leicester, UK .
Since 2005, DMU has initiated a series of projects which share a common focus of exploring social media as a means of stimulating creative innovation in business, non-profit, and community life in and around Leicester. They include NLab and CreativeCoffee Club (funded by HEIF, the Higher Education Innovation Fund) and Amplified Leicester (funded by NESTA, the National Endowment for Science, Technology and the Arts). Professor Sue Thomas has devised and directed these activities across the Faculty of Humanities and the Institute of Creative Technologies.
Emergence has been a dominant feature of all the projects and, despite being driven by different agendas, each has informed the shaping of the others. An important element has been the creation and evolution of spaces, both physical and intellectual, which support:
* the application of academic research to real-life problems
* the connection of cutting-edge research into social media innovation with local creative businesses
* the creation of a network linking De Montfort University with small businesses, non-profits, and local agencies
Dr Souvik Mukherjee has evaluated the impact of these projects both in relation to their importance for the Research Excellence Framework and with regard to indications of future developments building on current achievements. In the process, he has also gleaned valuable insights into the REF Impact agenda which will be of interest to colleagues in a wide range of disciplines.
Dr Mukherjee is a Research fellow in the Department of Media, Film and Journalism in the Faculty of Humanities. He is currently involved in analysing the impact of social media projects on communities, especially in relation to business innovation and transliteracy. Having completed his PhD on storytelling in New Media, especially focusing on videogame narratives, Souvik has published and presented papers on a range of related topics. Besides New Media, he also takes a keen interest in e-learning and has been involved in analysing online media and virtual learning network usage in higher education. After completing his project at DMU, Souvik intends to return home to India to develop New Media research networks there.
This is the content we cover during the Organizational Network Analysis (ONA) - Practitioner Course Module 2 - Setting up the Survey in ONA Surveys (www.onasurveys.com).
Harnessing Collective Intelligence: Shifting Power To The EdgeMike Gotta
Socially-oriented systems create inter-connections across groups and communities that enable workers to leverage the collective intelligence of an organization. Sense-making tools and decision-making systems are more critical than ever before but need to be re-invented for a net-centric environment.
Integrating Behavioural Science in Government CommunicationMike Kujawski
This is a deck I created for my presentation at the International Government Communicators Forum (Sharjah, UAE) with a goal of helping government communicators move beyond “awareness building” and into actual behaviour change using a social marketing framework.
4 Essential Steps to Reach Social Community Critical MassSandy Adam
By The Social Business Council
with Sandy Adam, Vishal Agnihotri, Stephane Aknin, Chris Dittrick, Patrick O’Brien, Dennis Pearce, Sharon Lina Pearce, and Simon Vaughan
Published October 22, 2013
User centric personalized multifacet model trust in online social networkcsandit
Online Social Network (OSN) has become the most popular platform on the Internet that can
provide an interesting and creative ways to communicate, sharing and meets with peoples. As
OSNs mature, issues regarding proper use of OSNs are also growing. In this research, the
challenges of online social networks have been investigated. The current issues in some of the
Social Network Sites are being studied and compared. Cyber criminals, malware attacks,
physical threat, security and usability and some privacy issues have been recognized as the
challenges of the current social networking sites. Trust concerns have been raised and the
trustworthiness of social networking sites has been questioned. Currently, the trust in social
networks is using the single- faceted approach, which is not well personalized, and doesn’t
account for the subjective views of trust, according to each user, but only the general trust
believes of a group of population. The trust level towards a person cannot be calculated and
trust is lack of personalization. From our initial survey, we had found that most people can
share their information without any doubts on OSN but they normally do not trust all their
friends equally and think there is a need of trust management. We had found mixed opinions in
relation to the proposed rating feature in OSNs too. By adopting the idea of multi-faceted trust
model, a user-centric model that can personalize the comments/photos in social network with
user’s customized traits of trust is proposed. This model can probably solve many of the trust
issues towards the social networking sites with personalized trust features, in order to keep the
postings on social sites confidential and integrity.
Email can be the most powerful, profitable, and inexpensive marketing tool out there, but the problem is that all of your competitors know this too. And with the amount of emails people get these days your message can easily go unopened, or even to spam. The goal is to get your emails opened right from the moment the subscribers sees it, and there are five steps to get that done. First, regard your subscribers as people instead of wallets, second, make your promotions help solve problems, third, make your email feel like content but also encourage a sale, fourth, write your emails so YOU would open them, and lastly, stay in touch.
Are we ready to make the UK the best country to grow old in?
One year ago, the House of Lords Committee on Public Services and Demographic Change produced a hard-hitting report which argued that the Government and society was “woefully underprepared” for a rapidly ageing population.
On the first anniversary of the ‘Ready for Ageing?’ report, we are in the unenviable position that sees the United Kingdom ranked unlucky number 13 in a global index of the best countries in the world to grow old in. The principal recommendations in the ‘Ready for Ageing?’ report have not yet been properly addressed or acted on.
In his October 2013 speech on ‘The Forgotten Million’, Secretary of State for Health, Jeremy Hunt MP, set down a challenge that the UK should in fact aspire to be best country to grow old in, but the question remains: why are our public services so poorly prepared for major demographic change, and what as a society can we do to ensure future generations of older people thrive in later life?
Lord Filkin, Chair of the Committee on Public Services and Demographic Change, hosted a House of Lords breakfast debate looking forward to 2030, a date by which there will be 50% more people aged 65 and over in England and a doubling in the numbers of people aged 85 and over. As a society, we need to prepare for the next 15 years right now and certainly in the next Parliament.
At this event, Independent Age and ILC-UK, supported by members of the Ready for Ageing Alliance, launched 2030 Vision: Making the UK the best country to grow old in, which will look to the long term and consider what politicians and policy makers need to now, both in preparation for next year’s General Election, and between 2015 and 2020, to prepare for the long term opportunities and challenges ahead.
During the debate, we invited contributions on the economic and societal implications of population ageing and the major policy decisions all the main parties face to ready the UK and its public services for dramatic population ageing.
It’s clear that our political, social and cultural approach towards old age today is already hopelessly out of date, so this event will provide Parliamentarians and stakeholders from across civil society with an opportunity to mark the first anniversary of the House of Lords’ Committee report on demographic change and look ahead, so as a society we can seize the opportunities presented by an ageing population.
David Sinclair, Assistant Director, Policy and Communications, ILC-UK
Presentation from EngAGEd conference on Friday 5th October https://registration.livegroup.co.uk/healthyageingconference/
Paying for long term care insurance: The pros and cons of different payment m...ILC- UK
As the population of the UK continues to age, the demand for social care increases, as do the associated costs. How to pay for long term care is therefore a hot topic in the insurance world and amongst policy makers.
This event will saw the launch of a new paper from the ILC-UK and Cass Business School which investigates different ways in which individuals can purchase and pay for insurance products specifically to help them to pay for their care costs in later life.
Chaired by Baroness Sally Greengross OBE, Chief Executive of the ILC-UK, the launch included a keynote presentation report co-author Professor Les Mayhew. Responses were given by Jules Constantinou, Regional Manager, Gen Re Life/Health; Brian Fisher, Aviva/Friends Life, and Steve Lowe, Just.
Haley DiscussionI previously worked within a private UniversityJeanmarieColbert3
Haley Discussion:
I previously worked within a private University system that holds several locations throughout the country. The school holds a reputation of social progress via education; additionally, its mission is closely aligned with environmental justice. While the specializations vary by campus, the most highly enrolled programs were those pertaining to ecology, sustainability, and environmental studies. The University’s mission is to, “provide learner-centered education to empower students with the knowledge and skills to lead meaningful lives and to advance social, economic, and environmental justice.” Unfortunately, like many institutions of higher education, the University was struggling to remain financially solvent. Over a 10 year period, the school’s flagship location in the Midwest, which almost exclusively offered masters-level programs in education, saw nearly a 70% enrollment decline after their state changed requirements for educators within their state.
In an attempt to expand on program offers and ultimately increase enrollment, the University was researching industries expected to see growth, and program offerings that would create pathways to those industries. After months of research, the president of the University held a town hall to share out the task force’s findings, as well as next-steps in imagining new programs. Of primary interest to the taskforce was the prospect of creating a commercial trucking school, wherein truckers could earn commercial licenses, credentials, and college credits. Upon hearing the news, staff and faculty were irate; they were disgusted that administrators would even consider such an option, when freight shipping and trucking have sizable negative impacts on the environment. Many argued that creating commercial trucking programs would be in direct opposition to the institutional mission, vision, and values.
In comparing this communication to Vaughn’s article, it seems as though University leadership demonstrated ineffective communication processes and stakeholders had lacking trust. While the institution was financially struggling, many saw this plan as a prioritization of money over educational imperatives. As shared by Vaughn, “It’s always best policy to start with the truth and then you don’t have to worry about covering a lie.” (2012, p. 5). While the executive team didn’t outright lie to stakeholders, many saw the initiative as being disingenuous to institutional values. The communication was overall ineffective because leadership failed to consider stakeholder opinions and weren’t successful in drafting a plan that aligned with the institutional mission. Because the communication approach was top-down, it failed to consider or integrate the opinions of staff or faculty. Had executive leadership have invited the perspectives of stakeholders earlier in the process, they may have saved time and the emotional energy of employees.
I ended up leaving the institution shortly after th ...
Entrepreneurial Adaptation and Social Networks: Evidence from a Randomized Ex...Greg Bybee
Working paper by Charles (Chuck) Eesley (Stanford University) and Lynn Wu (University of Pennsylvania), based on research on NovoEd's experiential learning platform.
We examine the performance of early-stage entrepreneurs before and after randomly showing them different approaches to the strategic process. In isolation, a planning strategic process is more effective than a more adaptive approach. Contrary to the finding that entrepreneurs often change their business model and strategic direction frequently, we find that instructing entrepreneurs to have a strong, persistent vision for their startup often results in better performance in the early stages. In particular, the results show that adding a diverse network tie alone is less effective than combining a diverse tie with a specific strategic approach. In contrast to prior work that shows that entrepreneurs often begin their ventures with a cohesive, closed network high in trust then transition later to a more diverse network, we find that early stage ventures appear to be better off with more diverse social ties in the beginning, particularly if a more adaptive approach is adopted for the venture’s strategy. The results suggest that when formulating a strategic approach there is an important interaction between social networks and the strategy formulation process that must be taken into consideration.
SOCIAL MEDIA USAGE IN WORKPLACENameInstitutionDate.docxsamuel699872
SOCIAL MEDIA USAGE IN WORKPLACE
Name
Institution
Date
Introduction
Growth of social media use cannot be understated
It has “changed the way we communicate
Organizations can leverage opportunities arising from use of social media in workplace”
The exploding growth of social media has significantly changed the way people communicate at home and at work. Social media applications include sites such as LinkedIn, Facebook, Google+, Pinterest, Tumblr, Wikipedia, YouTube, Twitter, Yelp, Flickr, Snapchat, Instagram, Second Life, WordPress and ZoomInfo. Not only has social media changed the way we communicate, but these applications present great opportunities for businesses in the areas of public relations, internal and external communications, recruiting, organizational learning and collaboration, and more
2
Recruitment
“Social media” acts as a networking tool
Useful in mining talent
Organizations can post job openings on their social media pages
Active job seekers following the social media pages immediately notified (Holland, Cooper, & Hecker, 2016)
Recruiters and staffing managers can make use of social media sites in mining of talent. They can also post for job openings available in the organization where by active job seekers can apply.
3
Recruitment issues
Accessing protected information regarding applicants
Possibility in violating fair credit reporting law
Negligent hiring claims (Collins, Shiffman, & Rock, 2016)
During screening and background checks staffing managers could learn information about a candidate in social media that may be used against the candidate. A candidate could claim that a potential employer did not offer a job because of information found on a social networking site, which discusses legally protected categories such as the candidate's race, ethnicity, age, associations, family relationships or political views. In avoiding such employers should avoid use of social media when screening.
4
Employee engagement
Social media can be channeled to engage employees and connect them.
Companies can communicate through their official pages
Employees can react on the same in the comment section
Any clarifications or enquiries can be addressed immediately
Social media can be used as a tool for engaging employees in workplace. Employees tend to feel more engaged in the workplace if they feel informed and if they believe their opinions are heard. Social media can give employers a way to spread the word as well as a way to channel employee comments.
5
Learning applications
Social media can be used to incorporate learning into the organization
It can be used to change the learning process
Foster interactions during training sessions
Its tools can be used for learning rather than turning for consultants outside the organization.
Video instructions (van Zoonen, Verhoeven, & Vliegenthart, 2017)
Social media is changing the way of learning in organizations. Social media is transforming the workplace into an environment.
Leading Discussion, Entrepreneurship, Campaigns, & Strategies, JC8603, Fardin...Afghanistan
There is two study focusing on enterpreneurship, campaigns and strantegies. The first study delves into the qualitative exploration of relationship-building, social capital, and the role of social media within the economic context, specifically focusing on Korean-American Female Transnational Entrepreneurs (FTEs).
In the second study, a case study approach is employed to analyze the development of a startup's narrative brand through the lens of Naava Group Oy, a health technology firm.
Impact of Social Media on Organizational Culture: Evidence from PakistanMuhammad Arslan
This paper investigates the impact of social Media on Organizational culture. The approach used in this paper
was to give the application and significance of development of Social media for organizations. With an
introduction to social media, organizational culture is focused by studying communication, business focus,
workplace harmony, workplace behaviors, and business discipline. A self-administered survey is used to collect
responses from employees working at different organizations through e-mail and various social media tools. The
main result of the research is the validation of the research framework of employees operating in the SME’s of
Pakistan. It has been found that organizational culture is considerably affected by development and application
of social media for business related activities in organizations.
Impact of Social Media on Organizational Culture: Evidence from PakistanMuhammad Arslan
This paper investigates the impact of social Media on Organizational culture. The approach used in this paper
was to give the application and significance of development of Social media for organizations. With an
introduction to social media, organizational culture is focused by studying communication, business focus,
workplace harmony, workplace behaviors, and business discipline. A self-administered survey is used to collect
responses from employees working at different organizations through e-mail and various social media tools. The
main result of the research is the validation of the research framework of employees operating in the SME’s of
Pakistan. It has been found that organizational culture is considerably affected by development and application
of social media for business related activities in organizations.
In a study carried out in July 2015, MWD Advisors' Angela Ashenden asked participants about the level of interest in – and adoption of – social collaboration technologies within their organisations. As well as exploring the things that had acted as drivers to those who’ve already taken their first steps with social collaboration, the survey aimed to compare the concerns of those who have not yet implemented the technology with the real-life challenges experienced by those who have.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Abstract for International Conference on Small Business
1. How Twitter affects Irish Entrepreneurs’ effectual thinking and behaviour
Jane Leonard
Lecturer
Cork Institute of Technology
Rossa Avenue
Bishopstown
Cork City
021-
Jane.leonard@cit.ie
www.cit.ie
Key words: Effectuation, Social Media, Twitter, Entrepreneurship, Entrepreneurial Networks
2. Abstract
Track title: Different Contexts
Paper title How Twitter affects Entrepreneurs’ effectual thinking and behaviour
Aim of the paper
This research seeks to provide a better understanding of how social media and in particular Twitter impacts or
triggers effectual thinking in Entrepreneurs. It will investigate whether the social interaction on Twitter may
lead to a reassessment of means and opportunities, enhanced stakeholder support and access to new
resources.
Background literature
The concept of effectuation was introduced by Sarasvathy (2001). She contrasted causation processes (that
take a specific goal as given and identify the means needed to achieve the goal) with effectuation processes
(that take a set of means as given and focus on selecting between possible effects that can be created with
that set of means).The term effectuation refers to a logic that involves “moulding and enhancing initiatives,
formulating new goals and creating new opportunities rather than positioning oneself within environments
largely outside one's control or taking opportunities as exogenously given” (Wiltbank et al., 2009, p. 129)..
The logic of effectuation has recently received prominence in the entrepreneurship literature with the
recognition that effectual approaches can increase entrepreneurial efficacy and reduce the costs of business
failure, since failures of effectual firms occur earlier and at lower levels of investment (cf. Read et al., 2009a,
Read et al., 2009b, Sarasvathy, 2001 and Wiltbank et al., 2006, Fisher and Reuber, 2011). Sarasvathy (2008),
states that entrepreneurs create opportunities by starting with who they are, what they know and whom they
know; using their intellectual capital, human capital and social capital. Effectuators very rarely see
opportunities as given or outside of their control. For the most part, they work to fabricate, as well as
recognize and discover opportunities (Sarasvathy, Dew, Velamuri, & Venkataraman, 2003).
Social interaction plays a central role in effectuation processes and entrepreneurship research shows that
networks are one of the elements that affect opportunity recognition, entrepreneurial orientation, and even the
decision to become an entrepreneur. The network connections and structure facilitate the flow of information
and create the mutual trust and cooperation (Kwanghui and Brain, 2010). They provide access to resources
such as information, advice, and legitimacy which can enhance the entrepreneurial outcomes. Prior research
indicates that a person’s access to networks influences the development of entrepreneurial intention. The
reliance on networks is not just relevant in the start-up stage but continues through the careers of successful
entrepreneurs.
In the past ten years, social networking technologies has revolutionised the way people collaborate,
communicate and network online. Twitter is the leading platform among micro blogging applications that allow
the users to create and to consume information in the “tweets”. Fisher and Reuber (2010) have shown that
entrepreneurs engaging through Twitter benefited from the use of this medium because it allowed them to
acquire more contacts and information, thus enabling them to better achieve a constantly revised set of goals.
However, they also found that these interactions may also prove to be unproductive in terms of advancing the
effectual process and may result in information overload and may result in a “mixed blessing “for
entrepreneurs enacting the effectual process. Entrepreneurs who operate alone or a part of SME are often the
sources of new ideas but lack the collective expertise and synergy to develop them commercially. If SMEs can
use Twitter to network on a global basis there is potential for triggering effectual thinking which may
encourage them to adopt a different approach to problem solving.
3. Methodology
In this study we have identified a sample of start-up and established entrepreneurs. The sample consists of 20
entrepreneurs, 50% male and 50% female. 30% are at the start-up phase, 40% are established SMEs (Small
or Medium Enterprises) and 30% are leading global companies. They are all regular Twitter users.
We have designed a qualitative methodology to enable us to speak with and interact with the entrepreneurs.
This helps to capture the intangibles, the tacit knowledge that they take for granted as they develop their
careers. The primary source of data collection will be semi structured interviews. The interviews will be
recorded and will take place over 4 weeks in February 2014. The interview data will be analysed using an
inductive approach as this allows the actual responses to influence the analysis.
Results and implications
Thus, in this study, we hope to contribute to the field by capturing the experiences of entrepreneurs in start-up
and in established businesses. We expect to see results in 3 main areas
1. Whether social interaction on Twitter triggers the effectual process and causes the entrepreneur to
become aware of, or to reassess who they are, what they know and whom they know, in formulating
new goals and creating new opportunities.
2. The results should give an insight into how networks and access to information have led to an
expansion of resources or opportunities. It will report on their use of Twitter and their actions as
producers and consumers of “Tweets”. It will also provide some information on the importance of
online networks and whether those networking conversation continue beyond the Twitter platform.
3. It will investigate the factors that moderate the consequences of social interaction on Twitter
It may create an imperative for further research in the specific area of social media adoption behaviours in
SMEs and more specifically on how social media usage may impact entrepreneurs and entrepreneurial
companies.