The document discusses the OMS video network, which has a full service video network across 300 quality sites with over 20 million unique users. The network offers in-stream video campaigns including pre-roll packages and video pods. It is exploring ways to increase video consumption and monetization across desktops and devices, including using recommendation widgets, national video aggregators powered by speech recognition, and specialist vertical aggregators. Mobile video consumption still lags at less than 3% due to small inventories on mobile websites.

2. The OMS video network
KIM KRIEGERS, DIRECTOR VIDEO

3. OMS
Overall portfolio
300 quality sites
regional newspapers and radio stations
display, crossmedia, mobile and video
nationwide reach with over 20 million unique
users
no. 1 in online news
Video network
full service: content, technology and national
sales
instream campaigns: pre-roll package / video
pod (+ companion)
regional newspapers, radio stations, webTV’s,
verticals/special interest and own aggregators

4. State of Online Video Monetization
Across Desktops and Devices
KIM KRIEGERS, DIRECTOR VIDEO

5. Desktops
pre-roll package
Limitation: Inventory
run of network (RON) $
national targeting $ $
Sold out
site/title
for the last 12 month
geo
behavioral
pre-roll package
specials
run of network (RON) $
sponsoring/presentership $ $ $
targeting $ $
live-streams
channel/playlist series/events/specials
local
company profile/video $
crossmedia (display-/print-ads) $ $ $

6. Increase the consumption points
Taboola recommendation widget
to be on all article pages
contextual & behavioral recommendations
increased traffic up to 290%
pre-roll revenue 40 – 290% $ $
additional revenue stream:
revenue share from die Google Ads $

7. National SEO video aggregator
SEO video catalog powered by VEESEO
generates additional meta data through speech
recognition and semantic analysis
aggregates all videos in the network
backlinks drive the page rank
keep the value chain for a publisher
publisher save time and money
one project instead > 100
http://www.newsplay.de

8. Specialist aggregators
National video verticals
aggregation of local content with a national
approach / common interest
sports (soccer, hockey, handball,…)
local weather
sensational clips
keep the value chain for a publisher
http://www.hbf-video.net

9. Mobile has still a different priority
Mobile websites
70-80% of the local publishers
small inventories
video consumption via mobile devices < 3%
Apps
mainly offered as a value-added service within
subscriptions (no ads)
focus on iPad, iPhone
HTML 5 & VAST
with DFP Video in Q3