If you need to distance your product or service form your competition then tell a better story that will engage your customers. Branded Entertainment exploits that opportunity and leverages what makes your brand unique.
"Mobile Marketing beyond apps" presentation by Richard Otto (Marketing & Comm...Richard Otto
"Mobile Marketing beyond apps" presentation by Richard Otto for the Swiss Club Global Conference (Marketing & Communications Loft), Lausanne 4th of April 2012 (Switzerland)
The mobile channel offers an exciting opportunity for marketers--one that most have yet to fully embrace. One avenue to pursue is the creation of a branded mobile offering,in which the marketer creates a portal dedicated to its product, service, or brand. With constant access to each customer, branded mobile portals can build interactive relationships by identifying consumers not only in terms of personal identity, but also in terms of commercial behavior, geographic location, and social and communication patterns. The rewards for companies that capitalize on these possibilities--deeper engagement with consumers, increased brand loyalty, and enhanced customer lifetime value--are not to be missed.
"Mobile Marketing beyond apps" presentation by Richard Otto (Marketing & Comm...Richard Otto
"Mobile Marketing beyond apps" presentation by Richard Otto for the Swiss Club Global Conference (Marketing & Communications Loft), Lausanne 4th of April 2012 (Switzerland)
The mobile channel offers an exciting opportunity for marketers--one that most have yet to fully embrace. One avenue to pursue is the creation of a branded mobile offering,in which the marketer creates a portal dedicated to its product, service, or brand. With constant access to each customer, branded mobile portals can build interactive relationships by identifying consumers not only in terms of personal identity, but also in terms of commercial behavior, geographic location, and social and communication patterns. The rewards for companies that capitalize on these possibilities--deeper engagement with consumers, increased brand loyalty, and enhanced customer lifetime value--are not to be missed.
Airline advertising - A promising mediaBlue Mushroom
This document is just for the information of the readers. we do not own this document.
(Courtesy - Respective Owners)
For more details on in flight promotions - www.bluemushroom.co.in
About Us
Blue Mushroom is a one stop solution for all your in flight and airport lounge promotional requirements. In India we provide promotional opportunities in Jet Airways, Spice Jet, Indigo, Air India and Go Air. We provide more than 25 different solutions to engage and influence the affluent consumers travelling by air.
Commission by Shopper Marketing Institute with Arc World Wide and Augme Technologies (Prior to Augme Technologies discontinuing managed services in favor of IP Litigation, company is no longer operational) in 2011, this white paper takes a deep dive into mobile engagement in store and strategy to understand planning and limitations.
Using Digital Signage To Boost Your Brand’s PerformanceAndrija Frinčić
This presentation is part of my lecture about digital signage integration with social network sites. Lecture was held during "The Marketing Experience!" conference in Belgrade.
Authored by David Apple, and team at AT in 2010 specifically for the 2011 iStrat Conference. The deck as been referenced over 2000 times since then. Feel free to use, but please source.
Digital signage is any electronic display that shows anything from advertising restaurant menus to interactive maps in the lobby of a hotel. Because digital signage can be so quickly and easily updated, and can include such features as gesture recognition and touch screens, the possibilities are immense compared with traditional passive signage.
New channels such as mobile deliver new opportunities, so long as you understand how to package your communications to encourage response. But marketers must bridge the gap between emerging mobile and traditional channels to most effectively interact with and engage each customer. Learn how you can successfully integrate mobile into the traditional marketing mix.
The presentation intends to give an overwiew on Mobile marketing Ecosystem and its two main areas Mobile Marketing and Mobile Advertising. A variety of possible Tools is presented along real-life case studies from Europe.
Out-of-Home is present in every market with strength in the ability to target by specific geographic location. Add in the fact that it gives advertisers a big, bold canvas to showcase their creative and you get a medium that can deliver huge brand stature. However, this view of OOH is one-dimensional in the current world we live in. The medium is evolving, and as we see convergence across all media and the increased importance of audience engagement over pure awareness, we are challenged to redefine the OOH landscape and explore its extended capabilities and effects.
Find out the many reasons why OOH should be included in your next media plan.
How are corporations integrating their BRANDS with engaging content. Why are they doing this now? Where are the advertising and marketing dollars headed? Why is story so important to engaging the consumer? What does IPTV mean for brand integrated content? What doe mobile platforms mean for brand integrated content?
Trends in branded content, from the perspective of a broadcasterSanoma
Willem Kors has been working at SBS Broadcasting since 2003 in various Director-positions. At the moment, as Strategy Director he is responsible for the development of tailor made branded content solutions for advertisers, working in close corporation with SBS Concepts. Next to that, he is linking pin for SBS in the corporation with the concepts-departments of Sanoma Media and 538 Group.
Airline advertising - A promising mediaBlue Mushroom
This document is just for the information of the readers. we do not own this document.
(Courtesy - Respective Owners)
For more details on in flight promotions - www.bluemushroom.co.in
About Us
Blue Mushroom is a one stop solution for all your in flight and airport lounge promotional requirements. In India we provide promotional opportunities in Jet Airways, Spice Jet, Indigo, Air India and Go Air. We provide more than 25 different solutions to engage and influence the affluent consumers travelling by air.
Commission by Shopper Marketing Institute with Arc World Wide and Augme Technologies (Prior to Augme Technologies discontinuing managed services in favor of IP Litigation, company is no longer operational) in 2011, this white paper takes a deep dive into mobile engagement in store and strategy to understand planning and limitations.
Using Digital Signage To Boost Your Brand’s PerformanceAndrija Frinčić
This presentation is part of my lecture about digital signage integration with social network sites. Lecture was held during "The Marketing Experience!" conference in Belgrade.
Authored by David Apple, and team at AT in 2010 specifically for the 2011 iStrat Conference. The deck as been referenced over 2000 times since then. Feel free to use, but please source.
Digital signage is any electronic display that shows anything from advertising restaurant menus to interactive maps in the lobby of a hotel. Because digital signage can be so quickly and easily updated, and can include such features as gesture recognition and touch screens, the possibilities are immense compared with traditional passive signage.
New channels such as mobile deliver new opportunities, so long as you understand how to package your communications to encourage response. But marketers must bridge the gap between emerging mobile and traditional channels to most effectively interact with and engage each customer. Learn how you can successfully integrate mobile into the traditional marketing mix.
The presentation intends to give an overwiew on Mobile marketing Ecosystem and its two main areas Mobile Marketing and Mobile Advertising. A variety of possible Tools is presented along real-life case studies from Europe.
Out-of-Home is present in every market with strength in the ability to target by specific geographic location. Add in the fact that it gives advertisers a big, bold canvas to showcase their creative and you get a medium that can deliver huge brand stature. However, this view of OOH is one-dimensional in the current world we live in. The medium is evolving, and as we see convergence across all media and the increased importance of audience engagement over pure awareness, we are challenged to redefine the OOH landscape and explore its extended capabilities and effects.
Find out the many reasons why OOH should be included in your next media plan.
How are corporations integrating their BRANDS with engaging content. Why are they doing this now? Where are the advertising and marketing dollars headed? Why is story so important to engaging the consumer? What does IPTV mean for brand integrated content? What doe mobile platforms mean for brand integrated content?
Trends in branded content, from the perspective of a broadcasterSanoma
Willem Kors has been working at SBS Broadcasting since 2003 in various Director-positions. At the moment, as Strategy Director he is responsible for the development of tailor made branded content solutions for advertisers, working in close corporation with SBS Concepts. Next to that, he is linking pin for SBS in the corporation with the concepts-departments of Sanoma Media and 538 Group.
Doing The Deal in Branded Entertainment | Patrick Collings 2010Patrick Collings
This is one of two presentations I gave at the branded entertainment conference in Johannesburg on 24 March 2010. This particular presentation focuses on structuring branded entertainment deals, primarily the insertion of brands into film or television scripts. Many of the points are applicable to other forms of branded entertainment and branded content. I have gone with more text in this presentation than I normally do so it should be fairly easy to follow. A good deal of the content within the presentation is taken from Jean-Marc Lehu’s book Branded Entertainment which I believe is the best book on branded entertainment to date.
Branded entertainment is one of the most effective ways to achieve brand awareness and audience engagement, especially when today's consumer has a shorter attention span as well as fewer dollars to spread around. By making your brand a celebrity, you can cut through the clutter to reach a dedicated audience and develop a relationship to enhance and support your other online and offline marketing and public relations efforts
Throughout this presentation you will learn:
1. What branded entertainment is
2. How and where branded entertainment is used
3. How organizations are achieving success through branded entertainment
4. How you can develop your own branded entertainment campaigns to make your brand a celebrity
Video version of this: http://allegoriedesign.com/?p=355
Detailed Description:
We can see great, early examples of branded entertainment from progressive brands including BMW, Old Spice, Red Bull, and Dos Equis. Now that each individual receives over 15,000 advertising messages in a single day, companies need to think of new ways to stand out from all of that clutter. Interrupting what consumers want to watch the way that a traditional TV commercial does is an old methodology that is becoming less and less effective. It is also creating a less ideal user experience.
Effectively embedding your brands' message into what consumers want to see is a much more effective way to break through the clutter. This trend will become much more mainstream as it is often much more effective.
This is an introduction to Branded Entertainment that I gave at the Branded Entertainment Conference held in Johannesburg in March 2010. I have included notes on a number of the slides that may be meaningless without a talking head in front of them. The presentation is best viewed in conjunction with Doing The Deal in Branded Entertainment presentation which I also gave at the conference and have uploaded.
Find out what we can do for your brand!
- Mobile centric social media entertainment brand offering chat, groups, games, miniblog
70 million registered users with over 1-2 million daily active users
- Global brand
- Popular in developing markets from Asia to Africa to the Middle East
- Indonesia is No.1 market with 35m users
A white paper presented by the Digital Lab and written by Troy Hitch and Doug Worple covering the field of branded entertainment - distributed storytelling in...
Branded Content: A survival strategy for the coming 'Adblocalypse'Justin Kirby
Presentation at the WAN | IFRA (World Association of Newspapers and News Publishers) Middle East Conference in Dubai: More video content is being watched than ever before, so will native advertising and editorial-based content marketing be enough for publishers to compete for consumers attention in an increasingly on demand world. Justin will present inspiring examples from the exciting space where advertising and entertainment collide and beyond, as well as insights from global experts to help you deliver more engaging content strategies for brands and their consumers.
Branded Entertainment is uniquely positioned to solve the challenges faced by content producers, digital marketers and users. Alexandra Levy, Director, Branded Entertainment – Google leads this provocative session that will have you thinking about the power of sponsored content and the future of developing and distributing content online.
Brand-funded entertainment can be a key weapon in the armory of advertisers looking to resonate with audiences, create a deeper engagement platform for brands, and provide new sources of revenue for broadcasters, production houses and distributors. Join Peter Tortorici, former president of CBS Entertainment, Executive Producer at Carsey-Werner Co, and currently CEO of GroupM's Worldwide Entertainment Group as he walks you through the complexities of brand funded programming, and the role agencies like those in GroupM can take in working with external partners. Find out how digital media can allow storytellers and marketers to move beyond product placement to a level of dialogue that connects with audiences on a far deeper level and the role producer, agency, brand, network and distributor (TV-Digital-Online) play, and how each partner can broker an ad-funded deal. Join Peter as he looks to the future of brand funded programming and the role each of us can play.
Social Games: Multiplatform Branded EntertainmentAlex Gault
Social games are the future of branded entertainment. By virtue of the entertaining, ongoing experience of playing branded games, players organically acquire an identity with brands. Well-produced games create loyal fanbases, who impulsively share them and challenge friends to play
A brief outline of the Entertainment market in Asia. Part of a larger presentation on the opportunities in sport, music and other forms of branded content. January 2010.
EXPLORING DIGITAL BRANDING TRENDS IN UAE.pdfasiyahanif9977
https://nexusbeez.com/
it’s essential to keep an eye on the latest digital branding in UAE trends that can drive future success. Lastly, in this article, we’ll explore some of the most impactful trends shaping the world of digital branding in the UAE.
Monolith Partners is the first French BrandTech agency.
We are creating a company that delivers both brilliant understanding of technology and great expertise in brands and marketing.
Innovation and marketing agency dedicated to adapt all the breaktroughs in the #socialmedia, #adtech, #martech & #iot fields to premium brands.
Based in Paris, Genève, San Francisco, London and Praga
E advertising / NEW TRENDS IN E-ADVERTISINGPrashant Arsul
Advertising is the paid non personal communication from an identified sponsor using mass media to persuade or influence an audience.
E-Advertisement, also called as Internet advertising, uses the internet to deliver the promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (web banner advertising), and mobile advertising.
BRAND STORYTELLING: EFFECTIVE CONTENT MARKETING POWERTOOLInterics Digital
Leveraging our interdisciplinary approach, we build Strategic Digital Brand Experiences for startups to
large enterprises, with creative and interactive digital design deployment through the gamut of digital marketing services. Integrating branding, design, technology and marketing, we maximize impact, resource utilisation
and ROI.
Navigating the Future: The Power of Digital Signage Screensjackcolin258
In the fast-paced digital landscape, the humble "Digital Signage Screen" emerges as a powerful tool, transforming static displays into dynamic, interactive communication hubs. This exploration into the realm of digital signage screens delves into their impact, applications, and the innovative ways businesses and organizations leverage this technology to engage, inform, and captivate their audiences.
Henry Rowe's presentation from Propel's recent "Predictions for Digital 2013" event. For more content like this, go to www.propellondon.com/blog or follow us on Twitter - @propellondon
Key Trends and Insights for Content Marketing in 2024Jomer Gregorio
Redefine your content game with our latest presentation! Here are the key trends and insights shaping the landscape in 2024 to keep you at the forefront of digital storytelling. Click below and master the roadmap to content success!
Full blog here - https://digitalmarketingphilippines.com/key-trends-and-insights-for-content-marketing-in-2024/
Stories like Zendesk Alternative highlight something that B2B technology companies all know: marketers need creative content that tells delightful, human stories that connects the user to the product.
For B2B technology companies, compelling content is becoming an increasingly critical tool to continuously engage customers over longer buying cycles.
These marketers are not just in the business of promoting, they are in the business of educating customers too.
B2B tech marketers are being tasked to not only tell interesting, visual stories about their products that capture attention, but also provide a curriculum to educate prospective buyers.
In this report, we’ll take a look at the emerging content trends in the B2B technology industry, examine case studies of brands taking content to a whole new level, and analyze where the industry is headed in 2015.
Future of Storytelling_ How Brands are Connecting with Audiences.docxBlue Vector
The future of storytelling for brands is not simply about crafting narratives; it's about understanding the evolving dynamics of audience engagement. Let's delve into how brands are reimagining storytelling strategies.
ADmiradn Suite is a “state of the art” web enabled software solution for digital signage circuits. It offers all of the functions and technical capabilities for the creation, publishing, emission and control of DDS circuits. www.softwaredigitalsignage.com
2. Your brand can stay stuck
in mind traffic, cluttered
behind all of the advertising
currently inundating your
potential customers’ lives or
you can learn to take a
different route, a faster way
to gain customer loyalty
and grow brand
ambassadors.
3. Your customers are currently watching video, film,
games...
30% of 2010 Internet traffic was video while it is projected to be 90% by 2013
- Cisco
Video, as well as social media, ads will help drive online advertising to become
the fastest-growing ad category worldwide by 2014
- ZenithOptimedia
Google (You Tube) had 44% of the 200 billion video views in October, 2011
- ComScore
...but are they engaging your brand?
5. Branded Content blurs conventional distinctions between
what constitutes advertising and what constitutes
entertainment. Branded entertainment is a fusion of the
two into one product intended to be distributed as
entertainment content with a highly branded quality.
6. Branded Entertainment
shows how your customers
interact with your brand in
captivating scenarios,
distributing your message
through channels that
audiences seek out instead
of turn from.
7. Businesses that have invested
in branded entertainment,
cultivating an engaged
audience, will better reach
new audiences as multi-screen
and connected TV technology
saturates the marketplace.
80% of TV units shipped by 2015 will be connected compared to 27% in 2011
- Futuresource
80 million connected TV sets in 2011 to grow to 892 million by 2016
- Informa
8. Advertising dollars that are
targeting multi-screen devices
must also invest in quality
branded stories that leverage
the interactive engagement
opportunities the technology
offers.
Brands are forecast to increase online ad spend USD 884m in 2012 to hit USD 116.8m by 2014. The
report forecasts that online advertising will represent more than a fifth of global overall ad spend by 2014,
up from 16% last year.
- ZenithOptimedia
10. First, ensure your brand is ready...
Are you clear on your mission and purpose?
Do you understand what makes your brand unique?
Are you certain who your target market is?
Is your on-brand message consistent?
Does your brand have a community of supporters?
11. If your brand is not ready, take the necessary steps
to ensure your direction is solid before launching an
integrated branded content campaign. Get help if
your internal resources are limited in this area.
If your brand is ready, assess your resources and
determine if you can develop, produce, distribute and
manage the type of integrated branded content
campaign that will capture significant mindshare of
your targeted customers.
12. Types of branded content that should be in your
library:
Documentary (involve top level decision makers and minions)
Series (Ongoing storyline around your consumer)
Feature (Consumer focused, with your brand as the unintentional and hidden
“hero”)
Comic script (consumer focused)
News Magazine (your brand featured as supporting star to your customer)
etc., etc.
13. Unless you demonstrate otherwise, your customer’s
perception of your brand simply won’t stand out. Do
something about it!
14. integrated media An Empowered Brand Satisfies its Audience
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