Content marketing involves creating and sharing valuable content to engage current and potential audiences. It aims to increase awareness, consideration, evaluation, and commitment. Content marketing can amplify existing paid media campaigns by increasing visibility and driving engagement. PR Newswire's content distribution network can distribute content to over 9,000 online news sites, 200,000 global media outlets, and social media channels. They offer various multimedia options like photos, videos, and dedicated web pages to increase online views. Their Amplify Release Cloud (ARC) platform houses multiple multimedia assets on an SEO-friendly page and interactive media player to engage audiences. ARC content is directly delivered to key audiences and distributed to over 11,000 media outlets to spread virally

3. Content Marketing
AWARENESS
The creation and sharing of high
quality, valuable content by the brand CONSIDERATION
to engage current & potential
EVALUATION
audience and influencers.
COMMITMENT
Content Marketing will AMPLIFY your existing paid
media campaigns, increase VISIBILITY and drive
ENGAGEMENT leading to your desired outcome.

4. Distribute via PR Newswire’s network to multiple channels
PRNEWSWIRE.COM
GLOBAL NETWORK OF Averages 1.5+ Million monthly unique
9,000+ ONLINE NEWS SITES visitors, with industry-leading search
visibility
200,000+ GLOBAL SOCIAL MEDIA
MEDIA OUTLETS PRN’s social feeds +
social sharing buttons
PR NEWSWIRE’S
PRN’s MEDIA SITE CONTENT
For registered journalists DISTRIBUTION
& bloggers from 27,000+
Media Outlets NETWORK AUTOMATIC POSTING
TO OWNED MEDIA
INFRASTRUCTURE
TARGETED DISTRIBUTION BROADCAST +
Find relevant influencers by ONLINE VIDEO
Industry, region and/or topic DISTRIBUTION
150+ MOBILE
PARTNERSHIPS

5. Stream your content in multiple formats
Online Syndication Multiple Multimedia Multimedia Engagement
with photo Assets Platforms
Photo + Dynamic Video
Photo (image such as photo, logo Photo + Video + Audio + PDFs +
+ Dedicated HTML Page
or infographic) Dedicated Page
+ Strategic Placement

6. more multimedia = more views
Increase in average online views
per distribution, when
multimedia elements are added.
Source: PR Newswire web analytics.

8. ARC is a combination of:
- An SEO friendly landing page featuring text and links; and
- Interactive media player (IMP)
Interactive Media Player
contains all of the ARC’s
multimedia assets.
Landing page enables the ARC to be found
on search engines through keywords and
campaign notification text.

9. IMP Content Updates
blog
blog
fan site
blog blog
fan site
news site
company site
blog

11. ARC Launch Content delivered directly
to key audiences who spread
the message virally
Distributed to over
11,000 media outlets and
targeted media sites,
social media outreach,
Strategic Web placements
SEO-friendly platform houses
multiple multimedia assets
Engage
or be drawn back to
customer’s Web site.
Reports detail all Customer can even change Audiences can respond
interaction the message and assets to calls for action
at a later date!
11

12. Integration with Digital Ad Campaigns
ARC also features a 300x250 unit to extend your
Marketing with Your Digital Ad Campaigns
12

13. STRATEGIC WEB PLACEMENT: IN-TEXT

14. STRATEGIC WEB PLACEMENT: MOBILE

20. Fashion Show Mall, Las Vegas
INCLUDED WITH MNR AND ARC SERVICES
Reach the Media:
• Photo editors at newspapers & magazines, TV
producers, bloggers, etc.
• Puts your photo in archiving systems relied on
by media around the world
Reach consumers via:
• Up to 1,000 sites like Yahoo!, ABC News, etc.
• Reuters Sign, Times Square, NYC
• Fashion Show Mall, Las Vegas
Reuters Sign, Times Square

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