Content marketing involves creating and sharing valuable content to engage current and potential audiences. It aims to increase awareness, consideration, evaluation, and commitment. Content marketing can amplify existing paid media campaigns by increasing visibility and driving engagement. PR Newswire's content distribution network can distribute content to over 9,000 online news sites, 200,000 global media outlets, and social media channels. They offer various multimedia options like photos, videos, and dedicated web pages to increase online views. Their Amplify Release Cloud (ARC) platform houses multiple multimedia assets on an SEO-friendly page and interactive media player to engage audiences. ARC content is directly delivered to key audiences and distributed to over 11,000 media outlets to spread virally
QuickBlox is a proprietary set of client-server solutions that allows you to build more
powerful, engaging and secure mobile apps.
QuickBlox is essential to run mobile
apps at professional scale. It is cloud-hosted with Amazon Web Services which means it is
reliable and scalable.
Using geo-fencing, chat, push notifications and video calling to engage your ...Taras Filatov
Things like chat, push notifications, video calling and location-triggered suggestions / geofencing is something many talk about but not many apps feature those functionalities. And there is a reason for that - all these features sound simple but are difficult to implement if you try and build a reliable and scalable server-side infrastructure to support them.
On our mission of unlocking the technology into mobile, QuickBlox explains all these technologies are not as complex as you have thought - with our SDK and code samples it takes just 3 lines of code to add, for example, video calling or geofencing.
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
Fashion Traffic is a digital media platform connecting premium publishers and brands across fashion, beauty and lifestyle. Working across affiliates, display, lead generation, mobile, search and social media we converge brand's and publisher's digital requirements in one place – join today!
Social Media in a Corporate Context 2010 - Luke Aviet, GoViralCommunicate Magazine
Spread the word - How are brands and organisations using viral videos to reach and interact with audiences online? Here we look at the changes in media consumption, focusing on the growth in the online video market and highlighting the different genres of branded content video.
This presentation discusses what social media strategies work to communicate with older adults. Presented at the national conference for AAHSA in Chicago, November 2009 by Debra Sheridan of IVY Marketing Group.
QuickBlox is a proprietary set of client-server solutions that allows you to build more
powerful, engaging and secure mobile apps.
QuickBlox is essential to run mobile
apps at professional scale. It is cloud-hosted with Amazon Web Services which means it is
reliable and scalable.
Using geo-fencing, chat, push notifications and video calling to engage your ...Taras Filatov
Things like chat, push notifications, video calling and location-triggered suggestions / geofencing is something many talk about but not many apps feature those functionalities. And there is a reason for that - all these features sound simple but are difficult to implement if you try and build a reliable and scalable server-side infrastructure to support them.
On our mission of unlocking the technology into mobile, QuickBlox explains all these technologies are not as complex as you have thought - with our SDK and code samples it takes just 3 lines of code to add, for example, video calling or geofencing.
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
Fashion Traffic is a digital media platform connecting premium publishers and brands across fashion, beauty and lifestyle. Working across affiliates, display, lead generation, mobile, search and social media we converge brand's and publisher's digital requirements in one place – join today!
Social Media in a Corporate Context 2010 - Luke Aviet, GoViralCommunicate Magazine
Spread the word - How are brands and organisations using viral videos to reach and interact with audiences online? Here we look at the changes in media consumption, focusing on the growth in the online video market and highlighting the different genres of branded content video.
This presentation discusses what social media strategies work to communicate with older adults. Presented at the national conference for AAHSA in Chicago, November 2009 by Debra Sheridan of IVY Marketing Group.
3. Content Marketing
AWARENESS
The creation and sharing of high
quality, valuable content by the brand CONSIDERATION
to engage current & potential
EVALUATION
audience and influencers.
COMMITMENT
Content Marketing will AMPLIFY your existing paid
media campaigns, increase VISIBILITY and drive
ENGAGEMENT leading to your desired outcome.
4. Distribute via PR Newswire’s network to multiple channels
PRNEWSWIRE.COM
GLOBAL NETWORK OF Averages 1.5+ Million monthly unique
9,000+ ONLINE NEWS SITES visitors, with industry-leading search
visibility
200,000+ GLOBAL SOCIAL MEDIA
MEDIA OUTLETS PRN’s social feeds +
social sharing buttons
PR NEWSWIRE’S
PRN’s MEDIA SITE CONTENT
For registered journalists DISTRIBUTION
& bloggers from 27,000+
Media Outlets NETWORK AUTOMATIC POSTING
TO OWNED MEDIA
INFRASTRUCTURE
TARGETED DISTRIBUTION BROADCAST +
Find relevant influencers by ONLINE VIDEO
Industry, region and/or topic DISTRIBUTION
150+ MOBILE
PARTNERSHIPS
5. Stream your content in multiple formats
Online Syndication Multiple Multimedia Multimedia Engagement
with photo Assets Platforms
Photo + Dynamic Video
Photo (image such as photo, logo Photo + Video + Audio + PDFs +
+ Dedicated HTML Page
or infographic) Dedicated Page
+ Strategic Placement
6. more multimedia = more views
Increase in average online views
per distribution, when
multimedia elements are added.
Source: PR Newswire web analytics.
7.
8. ARC is a combination of:
- An SEO friendly landing page featuring text and links; and
- Interactive media player (IMP)
Interactive Media Player
contains all of the ARC’s
multimedia assets.
Landing page enables the ARC to be found
on search engines through keywords and
campaign notification text.
9. IMP Content Updates
blog
blog
fan site
blog blog
fan site
news site
company site
blog
10.
11. ARC Launch Content delivered directly
to key audiences who spread
the message virally
Distributed to over
11,000 media outlets and
targeted media sites,
social media outreach,
Strategic Web placements
SEO-friendly platform houses
multiple multimedia assets
Engage
or be drawn back to
customer’s Web site.
Reports detail all Customer can even change Audiences can respond
interaction the message and assets to calls for action
at a later date!
11
12. Integration with Digital Ad Campaigns
ARC also features a 300x250 unit to extend your
Marketing with Your Digital Ad Campaigns
12
20. Fashion Show Mall, Las Vegas
INCLUDED WITH MNR AND ARC SERVICES
Reach the Media:
• Photo editors at newspapers & magazines, TV
producers, bloggers, etc.
• Puts your photo in archiving systems relied on
by media around the world
Reach consumers via:
• Up to 1,000 sites like Yahoo!, ABC News, etc.
• Reuters Sign, Times Square, NYC
• Fashion Show Mall, Las Vegas
Reuters Sign, Times Square