The presentation discusses Sony's marketing strategy for its consumer electronics products. It targets urban areas across India, focusing on teenagers, youth, and higher income demographics. Sony uses segmented, niche, and differentiated marketing approaches. Its key products discussed are televisions and mobile phones, which are positioned based on innovative technologies like Bravia displays and Exmor sensors. While products are priced higher than competitors, promotion efforts include festive offers, price discounts, and lucky draw coupons. The overall goal is to design innovative products that benefit consumers.

1. Presentation by AYAN BASU
ANKITA PATIL
CELSO GOMES
DHANESHREE
MAHESH GUDLA

2. Make.Believe
Believe that curiosity is the key to creativity.
Believe that anything you can imagine, you can make real.

3.  To design and create innovative products
which would benefits the people.

4. XPERIA PHONES BRAVIA TELEVISIONS

6.  Geographic –
Target is mostly cities or urban areas .
Ranges from small cities to large metropolitan
areas.
Over 25000 distributors selling sony products.

7.  Demographic-
Income
Age –teens/ youth

8.  Segmented Marketing
Televisions
Price-12,000- 4,00,000 Rs/-
Mobile Phones
Price- 7000-40,000 Rs/-

9. 13,000/- 17,00,000/-

10. 7,000/- 40,000/-

11.  Niche Marketing
Ultra High DefinitionTV
Size- 84 inches
Price- 17-25 lakhs

12.  Points of Parity
Television
Mobile phones

13.  Points of Difference
Television
Bravia technology
monolithic design

14. Mobile Phones
Bravia DisplayTechnology
Exmor Sensor
Walkman audio

15.  PRODUCTS
Television
Mobile Phones
Tablets
Laptops

16.  PRICE
More than other companies products.
Its less flexible with compare to others.

17.  PROMOTION
Festive offers
Price Discounts
Lucky Draw Coupons

20. THANK YOU