Learn what to measure in order for your product to be more succesful. All the statistics mentioned in the presentation will help you succeed with your product.
Amplify your affiliate marketing strategy with a Quiz. This slide deck shows you how to use quizzes to get more out of your referral program. It gives you examples of what quiz to use for the 3 of the best referral programs in the world: Uber, Dropbox and Airbnb
SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...Distilled
Learn unusual tips, strategies and processes for getting 10-1000x more value from paid campaigns on Facebook and Twitter, including how to drive exponentially more traffic to your content, and convert 3-5x more of those clicks into leads and sales - using tiny budgets of $50 per campaign. You'll gain critical insights into how the different algorithms really work, including Relevancy Score (Facebook) and Quality Adjusted Bids (Twitter). A must see for content, social media and PPC marketers alike.
The Ranking Farce – and What You Should Do About It -- SeerConductor
For too long, marketers (including Wil himself) have been fixated on rankings, and not on the customers that click them. That backwards thinking has led to marketing strategies that annoy customers and ruin brands. This C3 presentation is about fighting back, and making the revenue-driven decision to prioritize people over page rankings. In this presentation, Wil Reynolds shares a glimpse into the new paradigm of broader “SEO thinking” that’s far better for your business.
Presentation by:
Wil Reynolds – Founder, Seer Interactive
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
The Liberty County Chamber of Commerce and Liberty County Convention and Visitors Bureau shared what you need to know to plan a successful event at their event planning workshop for community members, local organizations and businesses.
Amplify your affiliate marketing strategy with a Quiz. This slide deck shows you how to use quizzes to get more out of your referral program. It gives you examples of what quiz to use for the 3 of the best referral programs in the world: Uber, Dropbox and Airbnb
SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...Distilled
Learn unusual tips, strategies and processes for getting 10-1000x more value from paid campaigns on Facebook and Twitter, including how to drive exponentially more traffic to your content, and convert 3-5x more of those clicks into leads and sales - using tiny budgets of $50 per campaign. You'll gain critical insights into how the different algorithms really work, including Relevancy Score (Facebook) and Quality Adjusted Bids (Twitter). A must see for content, social media and PPC marketers alike.
The Ranking Farce – and What You Should Do About It -- SeerConductor
For too long, marketers (including Wil himself) have been fixated on rankings, and not on the customers that click them. That backwards thinking has led to marketing strategies that annoy customers and ruin brands. This C3 presentation is about fighting back, and making the revenue-driven decision to prioritize people over page rankings. In this presentation, Wil Reynolds shares a glimpse into the new paradigm of broader “SEO thinking” that’s far better for your business.
Presentation by:
Wil Reynolds – Founder, Seer Interactive
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
The Liberty County Chamber of Commerce and Liberty County Convention and Visitors Bureau shared what you need to know to plan a successful event at their event planning workshop for community members, local organizations and businesses.
Not every membership website is created equal; however the most successful ones tend to share some common traits.
Whatever your niche or market, the mindset you bring to running your membership, and the core principles you apply to your marketing and day to day operations will typically determine how far you can go.
In this episode of The Membership Guys Podcast, discover the 7 essential elements every successful membership website has, and how you can make sure your own site is up to scratch...
Yossi Erdman - AO Social media - July 2015Yossi Erdman
This is the story of ao.com social media strategy. It's all started with a small Facebook page of a company that sells washing machines, but became a much bigger thing. Being the only brand advertising for more than 2 years, Yossi and the team saw a big brand impact just from Facebook activity. Check more of their content in this presentation
Discover Over 8 Powerful Wealth-Generating Methods You Can Use To Make A Living From Selling Products You DON’T Have To Create! If you are looking to save yourself from a lot of work you can get a Done For You Marketing System here: https://bit.ly/3ad9pzv
Dominating Local In a Mobile World | Bernadette Coleman #QueenofLocalSEOAdvice Interactive Group
For an SMB to get found in desktop and mobile search results they must have an optimized digital presence across the web. The includes all citations (mentions) of the business online being 100% consistent. In addition, they must provide locally focused content that consumers are searching for on a regular basis. Learn why you need to be consistent and how to create content that will generate clicks and reads.
Bernadette Coleman, #QueenofLocalSEO, presented this talk at the Local, Search and Social Summit powered by Rocks Digital on October 1, 2015.
Do you want traffic to your website? Take this guide for your success, right ...FlexPoint Marketing
Every website owner dreams of having a huge stream of traffic to their website. Without missing my words, having a website without traffic is meaningless because the traffic is your audience. The unfortunate bit is that most people do not get enough traffic required to reach their goals. With traffic, the ideas that would go through your mind as a website owner are endless. The milliondollar question now is, "how to get traffic?"
Proven Email Strategies that Build your Audience, Increase Engagement and Grow your Income!
Slides from Phil Hollows' presentation at BlogWorld Expo NY 2011.
Not every membership website is created equal; however the most successful ones tend to share some common traits.
Whatever your niche or market, the mindset you bring to running your membership, and the core principles you apply to your marketing and day to day operations will typically determine how far you can go.
In this episode of The Membership Guys Podcast, discover the 7 essential elements every successful membership website has, and how you can make sure your own site is up to scratch...
Yossi Erdman - AO Social media - July 2015Yossi Erdman
This is the story of ao.com social media strategy. It's all started with a small Facebook page of a company that sells washing machines, but became a much bigger thing. Being the only brand advertising for more than 2 years, Yossi and the team saw a big brand impact just from Facebook activity. Check more of their content in this presentation
Discover Over 8 Powerful Wealth-Generating Methods You Can Use To Make A Living From Selling Products You DON’T Have To Create! If you are looking to save yourself from a lot of work you can get a Done For You Marketing System here: https://bit.ly/3ad9pzv
Dominating Local In a Mobile World | Bernadette Coleman #QueenofLocalSEOAdvice Interactive Group
For an SMB to get found in desktop and mobile search results they must have an optimized digital presence across the web. The includes all citations (mentions) of the business online being 100% consistent. In addition, they must provide locally focused content that consumers are searching for on a regular basis. Learn why you need to be consistent and how to create content that will generate clicks and reads.
Bernadette Coleman, #QueenofLocalSEO, presented this talk at the Local, Search and Social Summit powered by Rocks Digital on October 1, 2015.
Do you want traffic to your website? Take this guide for your success, right ...FlexPoint Marketing
Every website owner dreams of having a huge stream of traffic to their website. Without missing my words, having a website without traffic is meaningless because the traffic is your audience. The unfortunate bit is that most people do not get enough traffic required to reach their goals. With traffic, the ideas that would go through your mind as a website owner are endless. The milliondollar question now is, "how to get traffic?"
Proven Email Strategies that Build your Audience, Increase Engagement and Grow your Income!
Slides from Phil Hollows' presentation at BlogWorld Expo NY 2011.
Sydney Leading The Product (Session 2) with Jen Flynn from Airtasker. Jen describes what she has learned about the tangled path of roadmapping. Her story covers her personal roadmap and the lifecycle development or products after they have achieved their Product / Market Fit.
Wouldn't it be great if no one could argue with your roadmap? Wouldn't it just rock if you could cut through the endless debates and circular arguments, get to consensus, and just execute?
I'm Bruce McCarthy, Founder and Chief Product Person at UpUp Labs. In 20 years as a product person, I've built a roadmapping methodology on 7 pillars:
* Strategic Goals
* Generate Ideas
* Objective Prioritization
* Shuttle Diplomacy
* Benefit-oriented Themes
* Appropriate Format & Cadence
* Punctuated Equilibrium
At last year's ProductCamp, my standing-room-only session on prioritization was a huge hit with product people. This year I've focused on translating your priorities into a roadmap that will inspire your whole team to buy-in, stick with it, and over-deliver.
Every great product needs a clear, well-defined product roadmap. This Slideshare explains the whats, whys and hows of Product Roadmaps in plain English.
Product Roadmapping 101: Where Do I Start?connielharper
A session at devLink 2010 in Nashville, TN, this presentation will review the types of roadmaps and how to create them to show where you're software product is going. Includes building a fictional roadmap example.
These are four proven formats for your product roadmap, including:
- A traditional customer-facing roadmap
- A lean customer-facing roadmap
- An internal coordination roadmap for one product
- An internal product portfolio roadmap
Use the right template for yoru situation to build your own roadmap.
Learn why is the sales funnel divided into five categories:
- Acquisition
- Activation
- Retention
- Revenue
- Referral
And why should the marketing department be responsible for all 5 stages and not only acquisition.
5 ways to increase your affiliate commissionsChidi Nwadiuto
Affiliate marketing is a business model with huge opportunities for marketers. In this report, you’re going to learn how to tap fully into that potential so that you can start earning BIG while working LITTLE.
The term passive income essentially refers to any revenue stream that doesn’t require your constant attention and care.
For example, if you were to sell a mobile app then you could theoretically release the app onto the app store and then let the sales role in. You could then head off to retire to a tropical island and you’d still be earning the same money.
This is the dream for many internet marketers – to be able to earn cash while they sleep. Not only because... well that’s obviously amazing... but also because it means the business model is highly scalable. If you can release one hit app, you can release a hundred. You won’t be working any extra, but your earnings will have gone up x100!
The problem with releasing an app though is that it requires skill, time, money and luck. The Average Joe cannot simply decide that they are going to release a best-selling app.
That’s the bad news.
The good news though is that there are other ways you can make passive income. Some of these methods are incredibly simple and highly effective. And the best part of all is that anyone can use them.
Affiliate marketing is just such a method. I’m here to tell you that it’s time you sat up and took notice of this option. Moreover, it’s time you started doing it right.
Affiliate marketing really is a system that anyone can use to start making passive money online. It’s fool-proof and it requires no technical skill. The only reason that more people aren’t doing this is that they either don’t know about it, or they don’t really believe how powerful and effective it is.
Let’s put it simply: if you invest just a couple of hours each evening into affiliate marketing, then you can expect to eventually earn enough money that you can quit your day job.
The best part? You don’t even need to create a product yourself. You don’t even need to create your own marketing materials. You are going to simply to take an existing business model and duplicate it to start making money for yourself. It’s a copy-and-paste business plan. See? Fool proof!
Okay, so not quite fool proof.
In this report, you’re going to discover 5 ways that you can
start getting more from your affiliate marketing.
General Manager at ResellerClub, Shridhar Luthria gives you a closer look at the Internet and where the market is today. He covers the key drivers, and how you can be a growth hacker & benefit.
Paid Ads Strategy Using Relationship Selling Liz Conlon
This is the automated process we use for our SaaS, and consultant clients using this onboarding strategy. See how our content strategy works for getting higher conversions, more leads and long term sales with this method from ConversionsMarketing.net
2017 06-test withintelligence-conversioneliteTim Stewart
Full deck from Conversion Elite 2017 with additional slides and further on slide notes added. Covers the concept of understanding where you are in the user relationship and which additional metrics to consider when planning tests as well as those which you are trying to optimise in an MVT or AB test
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
31. LTV = ARPU x Average Lifetime
of a customer - COGS (Cost to
serve them)
How to calculate LTV
32. What is CAC?
CAC
# closed
deals
Total cost of
sales &
marketing
Sales funnel
convertion
metrics
Marketing
program
cost
Level of
touch
required
Personnel
cost
33. CAC = Total cost of
sales&marketing / Number of
deals closed
How to calculate CAC
42. Users come to your site/product
from various sources
43. Examples of Acquisition Tactics
● SEO
● SEM
● PR
● Social
● Content Marketing
● Biz Dev
● Webinar
● Referrals
● Free trial
● Newsletter
● Guest post
● Outreach
● Q&A
44. Disclaimer:
You don’t need huge volumes to
acquire customers. If you have
a few hundred of very targeted
visitors every month - its fine!
45. Users come to your site/product
from various sources
Users enjoy 1st visit: ‘happy’ user
experience and leave contact info
46. Examples of Activation Tactics
● Social
● Content Marketing
● Newsletter
● Lead nurturing
● On-boarding
● Screencasts
47. Difference between B2B & B2C
Example of a B2B
Activation
● Website form
● RFP
Examples of B2C
Activations
● Create account
● Buy something
● Leave email
48. Users come to your site/product
from various sources
Users enjoy 1st visit: ‘happy’ user
experience
Users come back, visit the site
multiple times
49. Examples of Retention Tactics
● Social
● Content Marketing
● Newsletter
● Lead nurturing
● On-boarding
● Screencasts
50. Users come to your site/product
from various sources
Users enjoy 1st visit: ‘happy’ user
experience
Users come back, visit the site
multiple times
Users conduct some monetization
behavior
51. Examples of Revenue Tactics
● Scarcity
● Discount
● Annual plan
● Up-sells
● Cross-sells
● Evangelism
● Guarantees
● Support
52. Users come to your site/product
from various sources
Users enjoy 1st visit: ‘happy’ user
experience
Users come back, visit the site
multiple times
Users like the product so much they
refer it to others
Users conduct some monetization
behavior
72. Add 5 or more friends
Facebook
Friends, press, school
73. You come back to see what are your
friends doing
Facebook
Add 5 or more friends
Friends, press, school
74. You click on ads in your news feed
Facebook
You come back to see what are your
friends doing
Add 5 or more friends
Friends, press, school
75. You ask your friends to join because
you want to follow what they’re doing
Facebook
You click on ads in your news feed
You come back to see what are your
friends doing
Add 5 or more friends
Friends, press, school
77. Set up your account to store and
share files
Dropbox
Friends, press, SEO, referral
78. You want to upload more files or use
the ones you’ve uploaded
Dropbox
Set up your account to store and
share files
Friends, press, SEO, referral
79. You need more space, so you buy it
Dropbox
You want to upload more files or use
the ones you’ve uploaded
Set up your account to store and
share files
Friends, press, SEO, referral
80. You need more space so you invite
your friends - invites give you both
more space
Dropbox
You need more space, so you buy it
You want to upload more files or use
the ones you’ve uploaded
Set up your account to store and
share files
Friends, press, SEO, referral
82. Your first ride (most likely for free)
Uber
Friends, press, SEO, referral
83. You want to use your remaining free
rides / You never want to go back to
regular taxi services
Uber
Friends, press, SEO, referral
Your first ride (most likely for free)
84. You start paying for rides because
your free codes are gone
Uber
You want to use your remaining free
rides / You never want to go back to
regular taxi services
Friends, press, SEO, referral
Your first ride (most likely for free)
85. You and your friend both get free
codes for the referral
Uber
You start paying for rides because
your free codes are gone
You want to use your remaining free
rides / You never want to go back to
regular taxi services
Friends, press, SEO, referral
Your first ride (most likely for free)
88. Unique sock patterns & great
delivery terms
eStore with socks
SEO, Social Media, Referral,
Influencers
89. Remarketing kept stalking you until
you really wanted these socks
eStore with socks
Unique sock patterns & great
delivery terms
SEO, Social Media, Referral,
Influencers
90. You bought the socks you liked so
much….and 3 other pairs
eStore with socks
Remarketing kept stalking you until
you really wanted these socks
Unique sock patterns & great
delivery terms
SEO, Social Media, Referral,
Influencers
91. The newsletter said that if your
friend bought 4 pairs, the you’d get
one for free so you talked your friend
into it
eStore with socks
You bought the socks you liked so
much….and 3 other pairs
Remarketing kept stalking you until
you really wanted these socks
Unique sock patterns & great
delivery terms
SEO, Social Media, Referral,
Influencers
93. Great features, many integrations,
good pricing
CRM
SEO, Social Media, Referral, Blog
94. You left your email and the nurturing
campaign together with remarketing
CRM
Great features, many integrations,
good pricing
SEO, Social Media, Referral, Blog
95. You decided to give it a go and after
30 days it was all you ever needed,
so you started to pay
CRM
You left your email and the nurturing
campaign together with remarketing
Great features, many integrations,
good pricing
SEO, Social Media, Referral, Blog
96. You were so happy with the
features, customer support and UI
that when a friend was looking for a
CRM - you recommended this one
CRM
You decided to give it a go and after
30 days it was all you ever needed,
so you started to pay
You left your email and the nurturing
campaign together with remarketing
Great features, many integrations,
good pricing
SEO, Social Media, Referral, Blog
98. Good reputation, they can fix my
problem, pricing is within my range
Apple Equipment Fixing Service
SEO, Social Media, Referral, Blog, Ads
99. I keep seeing their ads everywhere
(remarketing) or I signed up to their
newsletter and I need to fix my iPad
Apple Equipment Fixing Service
Good reputation, they can fix my
problem, pricing is within my range
SEO, Social Media, Referral, Blog, Ads
100. You send/give them your device to
fix
Apple Equipment Fixing Service
I keep seeing their ads everywhere
(remarketing) or I signed up to their
newsletter and I need to fix my iPad
Good reputation, they can fix my
problem, pricing is within my range
SEO, Social Media, Referral, Blog, Ads
101. They did it really quick, the courier
was free, they ask you to refer 5
friends and they will get you your
next fix on the house while your 5
friends get a 15% discount - win win!
Apple Equipment Fixing Service
You send/give them your device to
fix
I keep seeing their ads everywhere
(remarketing) or I signed up to their
newsletter and I need to fix my iPad
Good reputation, they can fix my
problem, pricing is within my range
SEO, Social Media, Referral, Blog, Ads
103. Any questions ?
You can find me at
◉ tomzduda@gmail.com
◉ facebook.com/growthenginexyz
Thanks!
Editor's Notes
Use different channels but remember to mark them - what are high volume, low cost and best performingHigh volume channels are great but low volume channels are good if they are low cost
30 seocnds on the page? 3 pages visited? 5 clicks? You have to know it where is the line of a happy first visit
Dont be too smart, do lots of A/B tests and landing pages
Email - automate it from the moment they come, onboard them/nurture them to the point where they come back
Remarketing are the simples ways
Do not encourage people to refer your product until it does not suck!
If you do - they will tell others that it sucks
Test for the grading of your product by users, if between 8 and 10, then ask them to refer
Figure out how to make money with your product - that’s your job
What did we miss? What else can we do? Does anything require clarification?