The document outlines the essentials of creating effective product roadmaps, highlighting the need for multiple roadmaps tailored to different audiences, including sales teams and customers. It discusses various types of roadmaps—market & strategy, visionary, technology, and product—and provides a structured approach for gathering information, organizing it, and visualizing the roadmap. The content is aimed at helping product managers understand how to effectively communicate their product direction over time.

1. PRODUCT ROADMAPPING 101
Where do I start?
Connie Harper
8/7/2010 10:30:00 AM

2. SUMMARY
Product roadmaps are a great tool to show your
audience where your product is going in the next 3
months or even 3 years. In many cases, you’ll need
more than one roadmap to satisfy your many
audiences. Sales will want to know when the next
big feature is coming out and IT will want to know
when they can move to the latest technology and
sunset the old. You’ll also need roadmaps for
existing and potential customers. So, where DO you
start and what are the different roadmaps users
are looking for and expecting? We'll review the
types of roadmaps and how to create them to show 2
where you're product is going.

3. WHO AM I? CONNIE L. HARPER
 Product Manager
 Dual Bachelor’s of Science degrees
 Computer Information Systems
 Management
 From: Ferris State University in Michigan
 Over 14 years in Software Development
 4 years as COBOL Developer
 1 ½ years as Database Developer (Oracle)
 9 ½ years as Product Manager
 Pragmatic Marketing Certified
 Member of Association of Product Management
and Product Marketing (AIPMM) 3
 www.linkedin.com/in/connielharper

4. SESSION AGENDA
 Types of Roadmaps
 Market & Strategy
 Visionary
 Technology
 Product
 Creating a Product Roadmap
 Gather Information
 Organize
 Visual
 Internal Version
 External Version
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 Conclusion & References

5. TYPES OF ROADMAPS
 Market & Strategy
 Market Entry Strategy
 Visionary
 Industry Trends
 Technology
 Industry Technological Advances
 Multi-Product Technology Sharing
 Platform, Tools and Products
 Product
 Mid-level Plans
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6. SESSION AGENDA
 Types of Roadmaps
 Market & Strategy
 Visionary
 Technology
 Product
 Creating a Product Roadmap
Gather Information

 Organize
 Visual
 Internal Version
 External Version
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 Conclusion & References

7. CREATE A PRODUCT ROADMAP: EXAMPLE
BACKGROUND
 Industry: Healthcare Software
 Company: Acme
 5 years in Healthcare
 Builds software for Physician Offices: Acme Patient
 Appointments / Scheduling
 Check-in
 Billing
 Medical Records
 Product Strategy
 Expand into other medical offices and clinics
 Move into Hospital market
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8. CREATE A PRODUCT ROADMAP:
GATHER INFORMATION
 Audience
 Market
 Competition
 Technology
 Feature Backlog
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9. CREATE A PRODUCT ROADMAP: EXAMPLE
GATHER INFORMATION
 Audience
 Customers – Current & Potential
 Market: Hospital
 Acquire EMCA
 Market: Healthcare
 Support Version 5010: January 1, 2012
 Support ICD-10-CM: October 1, 2013
 Competition
 Partnering with ABC Health plan to enhance billing and
payment components
 Technology
 Sunset Windows XP Support
 Support Windows 8
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 Support Oracle 11g

10. CREATE A PRODUCT ROADMAP: EXAMPLE
FEATURE BACKLOG
 New Staff Scheduler
 Add and update staff schedules
 Integrate with patient scheduling
 Integration with Health Plan
 Verify patient coverage
 Electronic billing to health plans
 Medical Record Enhancements
 Fax medical records to other providers
 Print specific pages/forms of medical records
 Input service results from other providers (e.g. Lab)
 Integrate medical records with patient scheduling
 Improve system performance by 25% 10
 Support smartphones (iPhone, Droid, Blackberry)

11. CREATE A PRODUCT ROADMAP: ORGANIZE
 Time Span
 6 months
 1 Year
 3 Years Technology
 Time Span Breakdown
 Monthly
 Quarterly
Feature Backlog
 Annually
 Releases
 Themes
 Marketable Feature
 Timed
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12. CREATE A PRODUCT ROADMAP: EXAMPLE
ORGANIZE
 Time Span  Additional Points
 3 years  Market Support
 Time Span Breakdown  Version 5010
 ICD-10-CM
 Quarterly 1 year
 Technology
 Annually 2 years
 Smartphones
 Releases  Windows OS
 Staff Scheduling  Oracle
 Health Plan Integration  Acquisition
 Medical Records  EMCA Patient Integration
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13. CREATE A PRODUCT ROADMAP: VISUAL
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14. CREATE A PRODUCT ROADMAP: EXAMPLE
INTERNAL VERSION
• Oracle 11g
• Acquire EMCA
• Staff Scheduling
• Support Version • Support ICD-10-
• Performance 5012 CM
Improvements • Health Plan • Support
Integration Windows 8
• Medical Record • Sunset XP • Support
Enhancements Support Smartphones
Integrate EMCA Software
2011 2012 2013
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15. CREATE A PRODUCT ROADMAP: EXAMPLE
INTERNAL VERSION – BUY-IN
• Oracle 11g
• Acquire EMCA
• Staff Scheduling
• Support Version • Support ICD-10-
• Performance 5012 CM
Improvements • Health Plan • Support
• Medical Record Integration Windows 8
Enhancements • Sunset XP • Support
• Medical Record Support Smartphones
Enhancements • Support • Health Plan
• Support Version Smartphones Integration
5012
Integrate EMCA Software
2011 2012 2013
15

16. CREATE A PRODUCT ROADMAP: EXAMPLE
INTERNAL VERSION – BUY-IN
• Oracle 11g
• Acquire EMCA
• Staff Scheduling
• Performance • Support ICD-10-
Improvements CM
• Medical Record • Sunset XP • Support
Enhancements Support Windows 8
• Support • Health Plan
• Support Version Smartphones Integration
5012
Integrate EMCA Software
2011 2012 2013
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17. ACME PATIENT
3 YEAR PRODUCT ROADMAP
• Oracle 11g
• Staff Scheduling
• Performance
Improvements
• Medical Record • Sunset XP • Support ICD-10-
Enhancements Support CM
• Support • Health Plan
• Support Version Smartphones Integration
5012
2011 2012 2013
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Proprietary and Confidential. This document represents plans as of a particular date
and does not guarantee a release. All plans subject to change without notice.

18. CREATE A PRODUCT ROADMAP: EXAMPLE
• Oracle 11g
• Staff Scheduling
• Health Plan Integration
• Support Smartphones
• Performance
• Support ICD-10-CM
• Sunset XP Support
Improvements
• Medical Record
Enhancements
• Feature 1
• Feature 2
• Feature 3
• Medical Record
Enhancements
• Support Version
5012
2011 2012 2013 2014
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Proprietary and Confidential. This document represents plans as of a particular date
and does not guarantee a release. All plans subject to change without notice.

19. TO LEARN MORE
 Product Management View Webinar
 Strategic Product Roadmaps: 10 Essential Lessons
 August 11, 2010 12:00 PM EDT
 www.grandview.rymatech.com/pmv/webinars/
 Pragmatic Marketing Webinar Archives
 www.pragmaticmarketing.com/resources/webinars/ar
chived-webinars
 Ryma Technologies Webinar Archives
 grandview.rymatech.com/pmv/webinars/archives.php
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20. REFERENCES
 Expert Product Management
 Advanced Techniques, Tips & Strategies for Product
Management and Product Marketing
 By Brian Lawley
 ISBN: 1-60005-079-4
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