The project put together by Thomas about product placement.

1. Product Placement

2. What is Product Placement?
Product placement is a sneaky ad that is in a show or movie. It could just be in the
background or it could be the main characters favorite thing. It is not always
obvious but usually catches your eye.
Background Obvious

3. Do I Think that it is a Fair Way to Advertise
I think that it allows better movies to come out because of the funds the
producers get from the other companies.

4. Do I think it is more or Less effective than a 30 second ad
It is more effective because it is more memorable than a 30 second ad.

5. Pros and Cons Of Product Placement
Pros Cons
More Memorable Easily missed
Product Association Not focused on product
Worldwide Audience Can throw off the plot
Movies promoted by product Pulls away attention for the movie
Generates more profit for movie Could have a negative effect on product if
movie is unpopular

6. Activity 2
Product/Service Source Target Audience Technique
Myer Today Show Adults Coffee cups facing
camera
Coca Cola American Idol Teens and young adults Cups facing camera
Wilson Castaway movie Everyone Volleyball ‘Friend’,
name of Wilson
Nike Back To The Future 2 Everyone Taking off shoe
Pepsi Back To The Future 2 Everyone Always drinking it