Social versus search a local perspective by Square Tree Marketing
Looking for a 'local plumber' - I choose to ask my Facebook Friends for a recommendation. Lot's of people do. Sure, I still use Google, but not like I used to. But am I alone. I decided to open it up to a wider audience and asked the opinions of others. Turns out that although there are lots of folks like me, there is still a hard core of people who prefer to use local search. In short they'd still like to Google it. It's hardly the most robust piece of research I've conducted, but as a 24 hour project it worked for me. It reminded me that not everyone thinks like me. The exercise showed me that if you're a local business, marketing to local people - you need to have a social strategy (Facebook, Twitter, Pinterest, LinkedIn etc.) strategy AS WELL AS a search strategy (Google, Bing & Yahoo). Miss out on one and you miss out. Simple as that.
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Social versus search a local perspective by Square Tree Marketing
- 1. SOCIAL V SEARCH LOCALLY SPEAKING.... A SQUARE TREE MARKETING PERSPECTIVE
- 2. VS Who Wins SOCIAL SEARCH C H A L L E N G E
- 3. My view KEVIN ANDERSON...... AGED 40 (YES REALLY) I need a plumber, I'll ask my Facebook chums.
- 4. I don't want to search Because I might get lost!
- 5. I want to be told By Someone I Trust You need Dave! THANKS!
- 6. Am I wrong?TIME TO FIND OUT I decided to let other people show me the way
- 7. 45% 54% If I'm looking for a local service provider I usually....... Over half still 'usually' 'GOOGLE IT' Only 1% usually use Yell.com
- 9. 77% Agreed That they'd still rather 'it'
- 10. 31% Don't 'it' As often as they used to.
- 11. Like to ask their friends on Facebook for recommendations on which local service provider to use. 2 out of 3
- 12. Use Facebook to find local service providers because they........ Others: 7% because it's easier. 3% because it's quicker 9 out of 10 'Trust a recommendation'
- 13. Most recent facebook recommendation request........ Plumber (10) Joiner (9) Painter / Decorator (6) Electrician (4) And I hope the person that needed an urgent repair to their GHD's got them sorted! Tiler (3) Gardener (4) Picture Framer Hairdresser (2) Roofer Plasterer Dressmaker Mechanic / Garage (2) Tattooist Glazier Aerial Installer Ironing Carpet Cleaner Gas Engineer Appliance Repair (2)
- 14. VS The Winner Is SOCIAL SEARCH It's a DRAW
- 15. If you're a LOCAL business trying to get LOCAL customers you need Social Media and Search Engines to be working for you. Miss out on one, and you'll miss out. So, yes - I was wrong. Turns out I'm not everyone.
- 16. Thanks to The One Hundred Who took the time to fill in the survey To find out more about the research results or to learn how we can help your local business please get in touch. Kevin Anderson kevin@squaretreemarketing.co.uk www.squaretreemarketing.co.uk 01828 270001 / 07873 110097