Amway is an American multi-level marketing company that sells health, beauty, and home care products. It was founded in 1959 and is based in Michigan. Amway's product mix includes multiple product lines with variations within each line. Their product mix dimensions include product length (number of products per line), width (number of lines), depth (versions of each product), and consistency (maintaining products over time). Their key product lines include Nutrition & Wellness, Home Care, and Beauty, with different flavors, scents and formulas within each line.