This document outlines a digital marketing plan. It defines digital marketing as targeted, measurable marketing using digital technologies. It lists various digital marketing channels and examples. Personas for target audiences are described along with their interests and concerns. Goals, actions, content planning, and results tracking are components of the outlined plan. Key performance indicators and costs are evaluated to optimize the strategy over time.
This document provides an overview of multi-channel digital marketing strategies and techniques. It begins with the speaker's background and journey to success in digital marketing. It then discusses key concepts like touch points, ROI, and traffic channels. The document outlines a 4 step strategic approach to multi-channel digital marketing: market research, marketing strategy, implementation, and optimization. Specific digital marketing channels covered include SEO, social media marketing, PPC advertising, and Facebook marketing. Case studies and examples are provided to illustrate concepts. The document emphasizes the importance of analysis and testing to improve marketing performance.
As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll-out digital marketing to the business during the Covid-19 crisis? After this live webinar you will understand how to:
Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers
Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives.
Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives.
Takeaways
B2B digital marketing strategies and how to think strategically
Align B2B digital marketing strategy with business and sales objectives
Identify business customer insights through B2B digital technologies
Find and target B2B customers
Touchpoint mapping across the B2B buyer journey
B2B digital advertising targeting and retargeting
The role of B2B Search Engine Marketing
How to use social media to support B2B business objectives
Learn how to use digital channels for B2B lead generation and nurturing
How to measure digital marketing effectiveness
Practical case studies and examples of best practice B2B digital marketing
About the speaker
Daniël Heerkens is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Ping An, Bosch, CNN, Stanley Black & Decker, Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
The document outlines Steve Madden's digital marketing strategy for its style blog, which targets young women aged 18-34. The blog focuses on inspiration, trends, celebrities, design, creativity, and originality. The strategy's goals are to expand the email list through landing pages encouraging subscribers, encourage online purchases with instant savings offers, and expand the blog's reach through celebrity inspiration content. The overall strategy aims to promote the brand and drive sales through the style blog.
The document discusses social media marketing and provides an agenda for the topics covered. It begins with an overview of social media and its role in marketing strategy. It then explains technical aspects like Facebook ad campaigns, metrics, best practices, and trends in Facebook advertising. It also covers other major social media platforms and how to choose which ones to use for a business. The document provides examples, explanations, and resources for each topic.
This digital marketing plan outlines objectives for growing an online presence using various digital channels. It includes conducting a competitive analysis to set goals and identify opportunities. A SWOT analysis will examine internal strengths and weaknesses as well as external opportunities and threats. Target markets will be identified along with buyer personas. Content marketing and social media strategies will be developed to generate leads and increase brand recognition. Marketing automation tools will be used to capitalize on leads and retarget customers. The plan discusses optimizing the website and using email marketing for communication and personalization. Tactics outlined in the plan support the overall digital marketing strategy and goals.
This document outlines a digital marketing plan. It defines digital marketing as targeted, measurable marketing using digital technologies. It lists various digital marketing channels and examples. Personas for target audiences are described along with their interests and concerns. Goals, actions, content planning, and results tracking are components of the outlined plan. Key performance indicators and costs are evaluated to optimize the strategy over time.
This document provides an overview of multi-channel digital marketing strategies and techniques. It begins with the speaker's background and journey to success in digital marketing. It then discusses key concepts like touch points, ROI, and traffic channels. The document outlines a 4 step strategic approach to multi-channel digital marketing: market research, marketing strategy, implementation, and optimization. Specific digital marketing channels covered include SEO, social media marketing, PPC advertising, and Facebook marketing. Case studies and examples are provided to illustrate concepts. The document emphasizes the importance of analysis and testing to improve marketing performance.
As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll-out digital marketing to the business during the Covid-19 crisis? After this live webinar you will understand how to:
Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers
Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives.
Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives.
Takeaways
B2B digital marketing strategies and how to think strategically
Align B2B digital marketing strategy with business and sales objectives
Identify business customer insights through B2B digital technologies
Find and target B2B customers
Touchpoint mapping across the B2B buyer journey
B2B digital advertising targeting and retargeting
The role of B2B Search Engine Marketing
How to use social media to support B2B business objectives
Learn how to use digital channels for B2B lead generation and nurturing
How to measure digital marketing effectiveness
Practical case studies and examples of best practice B2B digital marketing
About the speaker
Daniël Heerkens is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Ping An, Bosch, CNN, Stanley Black & Decker, Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
The document outlines Steve Madden's digital marketing strategy for its style blog, which targets young women aged 18-34. The blog focuses on inspiration, trends, celebrities, design, creativity, and originality. The strategy's goals are to expand the email list through landing pages encouraging subscribers, encourage online purchases with instant savings offers, and expand the blog's reach through celebrity inspiration content. The overall strategy aims to promote the brand and drive sales through the style blog.
The document discusses social media marketing and provides an agenda for the topics covered. It begins with an overview of social media and its role in marketing strategy. It then explains technical aspects like Facebook ad campaigns, metrics, best practices, and trends in Facebook advertising. It also covers other major social media platforms and how to choose which ones to use for a business. The document provides examples, explanations, and resources for each topic.
This digital marketing plan outlines objectives for growing an online presence using various digital channels. It includes conducting a competitive analysis to set goals and identify opportunities. A SWOT analysis will examine internal strengths and weaknesses as well as external opportunities and threats. Target markets will be identified along with buyer personas. Content marketing and social media strategies will be developed to generate leads and increase brand recognition. Marketing automation tools will be used to capitalize on leads and retarget customers. The plan discusses optimizing the website and using email marketing for communication and personalization. Tactics outlined in the plan support the overall digital marketing strategy and goals.
The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
The document discusses the importance of having a clear marketing strategy for a business. It notes that a marketing strategy should define the company's objectives and strengths, involve all staff, and provide direction so the whole company is working towards the same goals. It also recommends conducting marketing research, considering affiliate marketing and outsourcing sales to help grow the business. The overall message is that any company needs a marketing plan and strategy to avoid inconsistency and achieve its ultimate objectives.
The document outlines a proposed digital marketing strategy for the Irish Football Association (IFA). It begins with a situational analysis of IFA and its current lack of a structured marketing strategy. The strategy identifies key audience targets and proposes using multiple digital channels including Facebook, Twitter, YouTube, and paid search. An action plan details content initiatives on each channel linked to upcoming football matches and events. A budget of £1,045 is allocated across channels for the first year. Progress will be measured through analytics tools tracking engagement metrics on each platform. The critical actions defined aim to optimize IFA's website and enable analytics tracking across all digital activities.
The document outlines Emlaktown.com's digital marketing strategy, which includes analyzing competitors' social media strategies, defining their target audiences as real estate agencies, property owners, and home buyers, and establishing a marketing funnel and roadmap to first reach these audiences through SEO, social media, and content marketing, then actively engage and convert them into leads and customers over time through various online and offline tactics between June 2016 and December 2016. Key metrics of success include increased traffic, engagement, leads, and followers.
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...ankit kumar
This document discusses various aspects of digital marketing such as types, objectives, techniques, assets, and benefits over traditional marketing. It describes key digital marketing techniques like SEO, content marketing, inbound marketing, PPC, affiliate marketing, native advertising, marketing automation, email marketing, and online press releases. The techniques are defined and their advantages are provided. Digital assets and career opportunities in digital marketing are also mentioned.
This document provides a digital marketing strategy proposal for Thing-It. It analyzes Thing-It's current digital efforts and competitors, identifies key problems around awareness, online presence, interest/desire, and lead generation. Solutions proposed include LinkedIn ads, search engine advertising, blogging, social media, and webinars. Metrics, costs, and estimated returns are provided for each solution. An optimization approach is recommended to continually test, analyze, and improve performance. The proposed strategy aims to generate 296 leads with a budget of €38,000.
This proposal outlines how General Data P. Ltd. can help RPG Cables improve search engine visibility and website traffic through search engine optimization. They recommend on-page SEO such as optimizing titles, meta tags, and content as well as off-page SEO like social media marketing, blogging, and link building. If hired, General Data P. Ltd. would provide content marketing, social media management, and monthly performance reports to help RPG Cables achieve their digital marketing goals of increasing website visits and conversions.
Here's the deck from my Performance Marketing Session at Upgrad Exchange in Bangalore. Please leave your queries /feedback below.
(Link to plan in deck seems expired, here is the link - https://docs.google.com/spreadsheets/d/10c3ITcbOEWOUbFOyTuHlK1M5wJlMQBdZ2QfP3Fss1RU/edit#gid=752459564)
Well, Performance Marketing is quite a buzz word today. But for many marketers or entrepreneurs, it's easy to get lost in jargons and not catch the real essence. My goal was to simplify the concepts in performance marketing with examples everyone can relate to.
The deck also covers a performance mindset, and a spend management strategy that can help brands optimize their spends towards metrics that matter.
To deck covers
- The Marketing funnel & How most marketing teams are structured today.
- Performance marketing with a case-study, where I have detailed a spend strategy with channels & metrics
- Wrapping up, the deck talks about growth engines & growth hacks - with some inspiring examples.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
Rahul Mathew from Jifflenow throws light on the essentials of a product marketing strategy. From the deck, you will gain insight on:
Overview of Product Marketing
Introduction to the Product Marketing Framework
Key Elements of Product Marketing
This digital marketing plan aims to sell 500 units of an Edukart digital marketing course over 3 months. It analyzes the target customer demographics, competitors, and growing market size/demand for digital marketing skills in India. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats. SMART goals are set to increase sales and leads through various digital marketing channels like PPC, SEO, content marketing, social media ads, and more. Keywords and campaign structures are outlined for PPC. The plan allocates a $5k total budget across channels and provides steps for implementing mobile marketing.
A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography.
Fill out the template on the next page with ideas related to your Go to Market Strategy.
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursAdam Moalla
How to think about your new business go to market strategy?
In my accelerators mentoring sessions, I try to bring all the knowledge I have built in the last 10 years into a 30min presentation, aiming to inspire entrepreneurs and startups founders and give them hints and tips on how to think and develop their go to market strategy as an essential part of successfully launching and growing their business idea.
These slides are by no mean a go-to-market strategy template but rather an elaboration on the different aspects of what constructs the process of building the sales and marketing activities of a new business.
The slides touch the following topics:
Things that you can control for your idea to be successful
Re-thinking your new business KPIs
Analysing the market objectively
Identifying target customers
Defining the "Minimum Viable Sales Process"
Widening the marketing activities
Tracking and optimisation
Deejay Farms plans to expand its coconut product portfolio and distribution channels. It will focus on procuring coconut from major producing states like Kerala, Tamil Nadu, and Karnataka. Deejay's product line will include staples like coconut water and milk as well as value-added goods like sweets, vinegar, and oil. It will target retail outlets, corporates, wholesalers, distributors, and farmers. Deejay will utilize both urban and rural distribution networks, employing C&F agents, wholesalers, and a hub-and-spoke model to reach customers. Key partners will include banks to assist farmers and government bodies like the Coconut Development Board.
Robert Sherry : Digital Media Sales Fundamentals 2-27-18Robert Sherry
A Media Sales tutorial focused on influencer marketing, digital, and social media sales fundamental, yet relevant for all media salespeople and marketers.
when you want to sell any thing, You have to plan to develop a sales funnel. Without developing sales funnel you will fail at product branding or product marketing.
The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
The document discusses the importance of having a clear marketing strategy for a business. It notes that a marketing strategy should define the company's objectives and strengths, involve all staff, and provide direction so the whole company is working towards the same goals. It also recommends conducting marketing research, considering affiliate marketing and outsourcing sales to help grow the business. The overall message is that any company needs a marketing plan and strategy to avoid inconsistency and achieve its ultimate objectives.
The document outlines a proposed digital marketing strategy for the Irish Football Association (IFA). It begins with a situational analysis of IFA and its current lack of a structured marketing strategy. The strategy identifies key audience targets and proposes using multiple digital channels including Facebook, Twitter, YouTube, and paid search. An action plan details content initiatives on each channel linked to upcoming football matches and events. A budget of £1,045 is allocated across channels for the first year. Progress will be measured through analytics tools tracking engagement metrics on each platform. The critical actions defined aim to optimize IFA's website and enable analytics tracking across all digital activities.
The document outlines Emlaktown.com's digital marketing strategy, which includes analyzing competitors' social media strategies, defining their target audiences as real estate agencies, property owners, and home buyers, and establishing a marketing funnel and roadmap to first reach these audiences through SEO, social media, and content marketing, then actively engage and convert them into leads and customers over time through various online and offline tactics between June 2016 and December 2016. Key metrics of success include increased traffic, engagement, leads, and followers.
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...ankit kumar
This document discusses various aspects of digital marketing such as types, objectives, techniques, assets, and benefits over traditional marketing. It describes key digital marketing techniques like SEO, content marketing, inbound marketing, PPC, affiliate marketing, native advertising, marketing automation, email marketing, and online press releases. The techniques are defined and their advantages are provided. Digital assets and career opportunities in digital marketing are also mentioned.
This document provides a digital marketing strategy proposal for Thing-It. It analyzes Thing-It's current digital efforts and competitors, identifies key problems around awareness, online presence, interest/desire, and lead generation. Solutions proposed include LinkedIn ads, search engine advertising, blogging, social media, and webinars. Metrics, costs, and estimated returns are provided for each solution. An optimization approach is recommended to continually test, analyze, and improve performance. The proposed strategy aims to generate 296 leads with a budget of €38,000.
This proposal outlines how General Data P. Ltd. can help RPG Cables improve search engine visibility and website traffic through search engine optimization. They recommend on-page SEO such as optimizing titles, meta tags, and content as well as off-page SEO like social media marketing, blogging, and link building. If hired, General Data P. Ltd. would provide content marketing, social media management, and monthly performance reports to help RPG Cables achieve their digital marketing goals of increasing website visits and conversions.
Here's the deck from my Performance Marketing Session at Upgrad Exchange in Bangalore. Please leave your queries /feedback below.
(Link to plan in deck seems expired, here is the link - https://docs.google.com/spreadsheets/d/10c3ITcbOEWOUbFOyTuHlK1M5wJlMQBdZ2QfP3Fss1RU/edit#gid=752459564)
Well, Performance Marketing is quite a buzz word today. But for many marketers or entrepreneurs, it's easy to get lost in jargons and not catch the real essence. My goal was to simplify the concepts in performance marketing with examples everyone can relate to.
The deck also covers a performance mindset, and a spend management strategy that can help brands optimize their spends towards metrics that matter.
To deck covers
- The Marketing funnel & How most marketing teams are structured today.
- Performance marketing with a case-study, where I have detailed a spend strategy with channels & metrics
- Wrapping up, the deck talks about growth engines & growth hacks - with some inspiring examples.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
Rahul Mathew from Jifflenow throws light on the essentials of a product marketing strategy. From the deck, you will gain insight on:
Overview of Product Marketing
Introduction to the Product Marketing Framework
Key Elements of Product Marketing
This digital marketing plan aims to sell 500 units of an Edukart digital marketing course over 3 months. It analyzes the target customer demographics, competitors, and growing market size/demand for digital marketing skills in India. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats. SMART goals are set to increase sales and leads through various digital marketing channels like PPC, SEO, content marketing, social media ads, and more. Keywords and campaign structures are outlined for PPC. The plan allocates a $5k total budget across channels and provides steps for implementing mobile marketing.
A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography.
Fill out the template on the next page with ideas related to your Go to Market Strategy.
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursAdam Moalla
How to think about your new business go to market strategy?
In my accelerators mentoring sessions, I try to bring all the knowledge I have built in the last 10 years into a 30min presentation, aiming to inspire entrepreneurs and startups founders and give them hints and tips on how to think and develop their go to market strategy as an essential part of successfully launching and growing their business idea.
These slides are by no mean a go-to-market strategy template but rather an elaboration on the different aspects of what constructs the process of building the sales and marketing activities of a new business.
The slides touch the following topics:
Things that you can control for your idea to be successful
Re-thinking your new business KPIs
Analysing the market objectively
Identifying target customers
Defining the "Minimum Viable Sales Process"
Widening the marketing activities
Tracking and optimisation
Deejay Farms plans to expand its coconut product portfolio and distribution channels. It will focus on procuring coconut from major producing states like Kerala, Tamil Nadu, and Karnataka. Deejay's product line will include staples like coconut water and milk as well as value-added goods like sweets, vinegar, and oil. It will target retail outlets, corporates, wholesalers, distributors, and farmers. Deejay will utilize both urban and rural distribution networks, employing C&F agents, wholesalers, and a hub-and-spoke model to reach customers. Key partners will include banks to assist farmers and government bodies like the Coconut Development Board.
Robert Sherry : Digital Media Sales Fundamentals 2-27-18Robert Sherry
A Media Sales tutorial focused on influencer marketing, digital, and social media sales fundamental, yet relevant for all media salespeople and marketers.
when you want to sell any thing, You have to plan to develop a sales funnel. Without developing sales funnel you will fail at product branding or product marketing.
The document outlines the key steps in developing an effective content marketing strategy: 1) Set objectives like becoming a trusted resource for a target audience, 2) Define buyer and audience personas to understand their needs and interests, 3) Create a content execution and amplification plan across various channels, and 4) Measure performance using metrics like consumption, sharing, lead generation, and sales. The goal of the content strategy is to attract and engage an audience in order to drive business results through relevant and valuable content.
The document provides tips and strategies for using social media marketing at trade shows and conferences. It discusses developing pre-show, during show, and post-show social media strategies to generate booth traffic, build awareness of products and services, and get qualified buyers to the booth. It also discusses measuring the effectiveness of social media campaigns through metrics like website traffic, reach, retweets, and mentions. The document recommends starting small, focusing on a target audience, and developing a content pipeline and measurement plan.
Sales promotion developing the sales promotion planscarletlodri
The document outlines the stages involved in developing an effective sales promotion plan, including environmental analysis, internal analysis, consideration of marketing strategy, identifying target audiences, determining objectives, and developing the promotional program. It emphasizes that the sales promotion plan should align with and support the overall marketing plan. Key stages in the planning process include situational analysis, setting objectives, budgeting, developing the promotional activities, implementation, and evaluation.
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...Rapidan Inbound
More and more businesses are taking advantage of content marketing to increase sales and brand recognition. Many businesses invest in content marketing, but their employees don't use social selling to promote it. This presentation for the Northern Virginia Technology Council focuses on how sales professionals and business owners can use content marketing to develop a productive social selling channe.
This document provides guidance on creating an effective marketing plan. It outlines key sections and considerations for the plan, including defining objectives and target markets, as well as strategies for pricing, distribution, advertising, and sales. An introduction, company overview, and mission statement are recommended to set the stage for the plan. The document emphasizes that marketing encompasses activities like advertising and public relations, and stresses the importance of a plan in providing purpose, implementation, and helping an organization achieve its goals.
In our first roundtable, we held three presentations: 1. What Does Your Marketing Strategy Look Like? 2. The Importance of a Digital Strategy 3. Integrated Marketing & Sales
This document provides an overview of marketing concepts including definitions of marketing, the modern concept of marketing, features of marketing, marketing management, differences between marketing and selling, marketing philosophies, functions of marketing, the role of marketing, elements of the marketing mix including product, price, place, and promotion. It also discusses products and their classification, branding, packaging, labelling, pricing factors, channels of distribution, and factors that determine the selection of distribution channels. The key topics covered include understanding what marketing is, its importance for businesses and the economy, and the various tools and strategies used in marketing management.
This document outlines the steps in an advertising campaign:
1) Appraisal of advertising opportunities including analyzing positive demand, opportunities for product differentiation, and availability of funds.
2) Analysis of the target market to understand demographic characteristics, locations, behaviors, and lifestyles of consumers.
3) Setting advertising objectives based on consumer needs and wants, brand reputation, economic conditions, and marketing environment.
4) Deciding on media and creative strategy to effectively communicate the message and reach the target audience.
5) Post-testing to evaluate if advertising objectives were accomplished and get feedback from audiences.
This document discusses content marketing and provides strategies for creating helpful content. It begins by highlighting statistics that show the importance and growth of content marketing. However, it notes that not all content is relevant for buyers. The document then provides a five step checklist for creating successful content marketing: 1) understand buyers and their journey; 2) apply content to the buyer journey; 3) set goals; 4) define a content strategy; and 5) tell a good story. It emphasizes the importance of personalizing content for buyers and identifying information gaps. The document concludes by introducing the content marketing agency First Base and the services they provide.
The document discusses the 4 P's of marketing - product, price, place, and promotion. For product, it highlights important questions to consider about customer needs and how the product differs from competitors. For price, it lists factors like costs, value, and competitor prices that influence pricing decisions. Placement involves choosing accessible distribution channels that match customer shopping behaviors. Promotion involves advertising, public relations, sales, and social media to boost brand recognition and involves crafting effective marketing messages targeted to potential buyers.
The document outlines essential topics for small business owners in starting and growing a business, including a business plan, marketing, communications, and sales tools. It discusses developing a business plan with sections like the executive summary and financial plan. For marketing, it emphasizes understanding customers, competitors and one's unique value proposition. It also provides guidance on developing a marketing strategy and mix of tactics like advertising, public relations, branding and sales. The document advises evaluating efforts based on delivering messages to attract and convert customers.
This document provides an overview and agenda for Debbie Williams' 2017 Content Marketing Workshop. It begins with introductions of Debbie Williams and her background in content marketing. It then outlines the workshop agenda which includes discussions on content marketing strategy, buyer personas, editorial SEO, content ideas, content distribution, and a Q&A. It also includes exercises for participants to apply the concepts and pre-event and post-event surveys to understand participants' goals and takeaways. The overall goal is to help participants improve their content marketing efforts through strategic planning, creation of relevant content, and effective distribution.
The document discusses key aspects of building a successful sales organization for a SaaS company. It covers the shift from traditional on-premise software sales models to the SaaS model with more frequent customer touchpoints. Successful SaaS sales requires continually refining processes, systems, skills, and structure. The sales strategy should have a vision aligned with goals and markets. Different customer segments require tailored sales models with the appropriate roles. Setting goals and quotas for sales territories is important for driving attainment. Customer success and account management play separate but important post-sale roles in ensuring ongoing customer value and opportunities.
This document provides an overview of key marketing concepts. It defines marketing as meeting customer needs at a profit. The document distinguishes between marketing, sales, and advertising. It also discusses the marketing process, including marketing research, segmentation, targeting, positioning, and the marketing mix of product, price, place, and promotion. The marketing mix is also presented using the four Cs framework of customer value, cost, convenience, and communication. The document concludes with an introduction to customer relationship management.
1) The document provides strategies for keeping customers coming back through cross-selling and upselling efforts. It discusses designing customer programs around goals, understanding customer personas, segmenting customers, mapping products to segments, developing content and programs, measuring results, and aligning marketing and sales teams.
2) A key point is that retaining and cross-selling existing customers is much more profitable than acquiring new customers. The document provides steps and examples for cross-sell email nurturing programs, retention programs, and multi-channel customer engagement.
3) Metrics for programs range from initial engagement metrics to later revenue metrics. Attribution models can help determine which touchpoints contribute to opportunities and sales. The final section stresses aligning marketing and sales
Similar to Essentials of a product marketing strategy (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
2. Agenda
• Overview of Product Marketing
• Introduction to the Product Marketing Framework
• Product Marketing Deliverables
Note: Please tweet questions to @LeadSquared @rahultm using the hashtag #LSQWebinar
11. Feed Different Stages of Target Audience
Awareness
Lead
Generation
Nurture
Sales
Enablement
STAGE
CONTENT
TYPE
• Infographic
• Presentation
• Blog Post
• Video
• Advertisement
• Press Releases
• eBook
• Whitepaper
• Workbooks
• Templates
• Third-party research
• Webinar
• Blog post
• Infographics
• Email
• Case study
• Testimonials
• Video demo
• Analyst report
• Spec sheets
• ROI calculator
• RFP template
• Pricing guides
• Competitive
differentiator guides
• Messaging
CHANNEL
• Website/blog
• SlideShare
• LinkedIn
• Twitter
• Facebook
• Social media management
(Hootsuite, Spredfast, etc.)
• SEO Optimization
• Youtube
• Website
• SlideShare
• Social media management
• Marketing automation
• Webinar platform
• Website/blog
• Marketing automation
• YouTube
• Email Marketing
• Website
• Marketing automation
• CRM
• Internal content repository
12. Enabling Internal Teams
TEAM ASSETS
SALES
Product demos, one-pagers, talking points, competitive differentiator docs,
pricing details, testimonials, case studies
CUSTOMER SUCCESS
One-pagers, detailed technical overview and/or requirements, implementation
guides, customer-oriented presentations, customer emails
MARKETING
Blog posts, social posts, one-pagers, feature descriptions for website, guides,
emails, one-pagers, event/tradeshow collateral, internal positioning documents,
videos
PR Press releases, analyst briefings, media outreach
13. Post Launch
Measurement
• Web Traffic
• Internal Content utilization
• New Prospects in Database
• MQL, Lead and Revenue by product launch
Gather Feedback
• Ask internal teams about feedback of enablement tools, messaging
• Feedback about product traction
• Did they feel prepared for the launch
• What can be done better
Develop continued awareness plan
• Develop a plan for the six to twelve months immediately after launch.
• Create content to drive continued awareness to fuel lead gen
• Opportunities to gain extra exposure for your product through a sponsorship, keynote, or
speaking engagement
14. Summary
So in conclusion what is Product Marketing ?
• Product Marketers understand the customer & the market
• Product Marketers position the products in the market
• Enable Sales & Marketing teams to attract new customers
• Drive Product demand and adoption
What are the Product Marketing deliverables?
• Buyer Personas
• Positioning & Messaging that attracts and converts prospects and leads
• Sales enablement material
• Competitive intelligence
• GTM and Launch plans for the product