David Bradford is an executive with experience in business development, strategy, marketing, and management consulting. He holds both an MBA and a law degree from Brigham Young University. His background includes positions in economic development, startups, and large companies like Walmart. He has expertise in digital media, cloud/SaaS, mobile apps, and crowdfunding.

1. DAVID E. BRADFORD
2263 S. 2200 E. Salt Lake City, Utah, 84109 ▪ 801.502.1931 ▪ david.eric.bradford@gmail.com
LinkedIn: http://linkd.in/12mUUiQ ▪ Blog: davidebradford.wordpress.com ▪ Twitter: @davidebradford
EXECUTIVE SUMMARY
• Strong leader and manager holding both law and MBA degrees and possessing exceptional communication, interpersonal, and presentation skills
• Proven strategy, strategic planning, and business development background with industry expertise in digital media, networking/telecom,
cloud/SaaS, consumer electronics, mobile apps/wireless, and retail
• Strong experience in direct sales and marketing, channel sales, strategic partnerships, social media and Salesforce.com; Working knowledge of
and experience with marketing automation software platforms (e.g. Eloqua, HubSpot, Marketo, etc.)
• Innovative and entrepreneurial executive with talent for results-oriented problem solving and new business idea generation
• Solid analytics/”big data” ability including strong statistical analysis capabilities; Highly effective with Excel, Access, PowerPoint, and SPSS
• Advocate of “learn start-up” principles with experience running an agile software development team
• Strong expertise in Crowdfunding sector and deep connections to national leadership in Crowdfunding movement
WORK EXPERIENCE
UTAH GOVERNOR'S OFFICE OF ECONOMIC DEVELOPMENT, Director, IT/Software Cluster and Innovation Sept 2011 – Apr 2013 SLC, UT
• Developed and executed comprehensive, data-driven strategic plan for growing the IT/Software sector in Utah that was regarded by leadership,
private sector professionals, et al as one of the most significant contributions to economic development strategy in the past five to ten years in the state
• Created and executed marketing and social media strategy for state IT/Software sector to drive awareness and company recruitment opportunities
• Led and significantly improved $1.6 million/yr state university tech commercialization grant program; Grantees acquired 10x in follow-on capital
• Appointed as liaison to Governor's committee focused on driving innovation, entrepreneurship, and investment; in that capacity was instrumental in
helping to secure $4 million in federal stimulus money to be invested in seed/early-stage VC funds in Utah and reviewed and recommended funds
THE V.I.E.W. (A cloud-based, 3-D Education Platform), VP of Finance, Strategy & Business Development, (Part-time) June 2010 – Aug 2011 Provo, UT
• Developed sales strategy and presentations, generated strong sales pipeline including several requests for proposal
• Created go-to-market strategy, marketing plan, competitive analysis, social media strategy, pricing model, and key inputs on technology strategy
• Led fundraising, developed business plan, and financial and valuation models; selected to present at annual conf. of largest VC non-profit in Utah
• Advocated “lead start-up” and agile development principles; drove product requirements from customer feedback toward “minimum viable product”
Additional Management Consulting 2010-11
VentureBlue Capital, Entrepreneur in Residence, (Part-time) Feb 2011 – March 2011 Salt Lake City, UT
• Director of Marketing/Customer Adoption for start-up SaaS provider doing mobile training; ran agile development and “scrum” process w/
developers
Granada Advisors, LLC (A Strategy and Financial Advisory firm) Management Consultant, (Part-time) Aug2010 – Jan 2011 Salt Lake City, UT
• Managed several management consulting projects, including co-management of successful 3-month engagement for large Utah conglomerate
WAL-MART STORES, INC. Bentonville, AR
Senior Manager, Merchandise Finance and Strategy (Electronics & Entertainment), October 2008 – February 2010
Senior Manager, U.S. Strategy, March 2008 - September 2008 (U.S. Strategy team was transitioned to other teams in Oct. '08)
• Developed and presented over several months recommendations on digital entertainment strategy to VP in Walmart U.S. Entertainment
• Supported 3-yr strategic planning processes of SVP’s and VP's over two planning cycles; Entertainment/Electronics (2008-09) and Hardlines (2008)
• Co-developed initial point of view on supply chain cost saving strategies for 2010 for U.S. Entertainment (primarily TV's)
Finance Manager, Capital Investment Analysis (Treasury)/Strategic Real Estate Finance Manager, August 2006 - February 2008
• Reviewed and provided support for capital investment model for hundreds of millions in real estate investments; part of financial team responsible to
report on financial monthly review of real estate projects to CEO and CFO of Walmart and other senior leaders
• Participated in strategic review of real estate projects driven by senior leaders that helped shape Walmart's real estate investment strategy
• Performed multivariate regression analyses seeking enhancements to sales and expense forecasting for real estate capital investment model
UV PARTNERS (early-stage venture capital firm), Associate (Internship), July 2005 - August 2005 Salt Lake City, UT
• Reviewed several potential investments for UV Partners Fund III; Developed recommendation on investment in wireless gaming company
HEWLETT-PACKARD, Financial Analyst Internship, April 2005-June 2005 Corvallis, OR
• Primarily worked to develop profit pool analysis of TV industry value chain to assist leadership in TV market strategy
FOUND, INC. Manager, Strategic Alliances, Aug 2001-Apr 2002; Associate, Business Development, Apr 1999-July 2001 San Francisco, CA / SLC, UT
8th
employee at a multi-channel retail software start-up; Execs raised over $45 mm in capital from Accel-KKR, Bain Capital, et al.
Business Development/Strategic Alliances/Channel Sales and Marketing
• Evaluated, co-developed, and/or jointly managed strategic partnerships in segments such as retail store systems, systems integration consulting, and
wireless technology. Worked with companies such as: IBM, Cognizant, and FedEx
• Worked with partners to generate channel sales leads for company sales force

2. Other Work Experience
MITT ROMNEY FOR GOVERNOR 2002 CAMPAIGN, Political Team Field Coordinator,(full-time paid) July 2002-Nov 2002 Cambridge, MA
EDUCATION
Master of Business Administration (August 2006), Marriott School of Management, Brigham Young University Provo, UT
• One of seven founding directors for MBA venture capital fund (Cougar Capital); Team lead for first investment which yielded a 300+% IRR
• 4-month project (3-5 hours per week) for Ridgeview Capital (private equity) - looked for potential buyouts, PIPEs, etc., primarily tech-focused
• Elective classes primarily focused on corporate finance, strategy, and venture capital/private equity
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Juris Doctor (August 2006), J. Reuben Clark Law School, Brigham Young University Provo, UT
• Completed combined JD/MBA joint degree program in three years, two full semesters faster than standard timing
• Selected as editor for law journal: International Law and Management Review
• Key course work: Contracts, Negotiations, Securities Regulation, Business Associations, Antitrust Law, Patent Law 1
Bachelor of Arts, Philosophy; Minor, Management (August 1999), Brigham Young University Provo, UT