Introducing the Content Analysis Tool

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The Content Analysis Tool (CAT) allows you to quickly and easily create content inventories and audits. This brief intro shows how to analyze your website content in five easy, automated steps.

Technology Design

Introducing the
Content Analysis
Tool
(CAT)

What is CAT?
Cloud-based web crawler that creates content inventories—nothing to install,
available from any browser
Crawl data is accessible in a user-friendly dashboard view or can be exported
for offline analysis
Designed by a content strategist for content strategists—bringing content and
technology together to solve the “big content” problem

How CAT works
CAT crawls websites, returning site-level and page-level data
about the content
• URL
• File type
• Status code
• Size
• Level
• Images, videos, documents
• Metadata (title, description, keywords)
• H1 text
• Links in and links out
• Screenshot of the page
• Word count
• Analytics

Analyze your site in 5 easy steps
• Set up your job (crawl)
• View job summary and details
• View resource details
• Compare job results
• Export data

Step 1: Set Up a
Job
• Name your job and project
• Enter base URL
• Refine parameters (external links, redirects, includes and
excludes, analytics)
• GO

Step 2: View Results
• View status of jobs in progress
• View summary counts of files
• View job details
• Add custom columns, create tag sets, tag
files
• Filter, sort, export

Step 3: View Resource
Details
• Screenshot
• All crawl data
• View images, documents, media
• Add page-level notes
• Add or edit page tags
• Review, export links in and out
• Export page-level details, including links in and
out

Step 4: Compare two Jobs
• Select two crawls of the same domain to compare
• See what’s been added, changed, deleted

Step 5: Export
Optional: export all data from job detail level (reflects any filters) or from
resource detail for offline analysis

Getting Started with CAT
Free trial—up to 200 pages, no time limit, all features functional
Choose from block (5k, 10k, 20k pages) purchase or monthly recurring
subscription plans (25k, 50k, 250k pages)
Sign up at www.content-insight.com

Successful content strategy aligns editorial strategy with business strategy to deliver effective content and business value. Ongoing auditing of content and metrics creates a closed-loop process to ensure consistent content effectiveness and relevance. This deck accompanied a Confab Intensive workshop presented on Sept 2, 2015 by Kevin Nichols (@kpnichols) and Paula Land (@content_insight) in which attendees learned how to assess content, create a performance-driven content process, and establish governance mechanisms for ongoing management and optimization.

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Introducing the Content Analysis Tool

1. Introducing the Content Analysis Tool (CAT)

2. What is CAT? Cloud-based web crawler that creates content inventories—nothing to install, available from any browser Crawl data is accessible in a user-friendly dashboard view or can be exported for offline analysis Designed by a content strategist for content strategists—bringing content and technology together to solve the “big content” problem

3. How CAT works CAT crawls websites, returning site-level and page-level data about the content • URL • File type • Status code • Size • Level • Images, videos, documents • Metadata (title, description, keywords) • H1 text • Links in and links out • Screenshot of the page • Word count • Analytics

4. Analyze your site in 5 easy steps • Set up your job (crawl) • View job summary and details • View resource details • Compare job results • Export data

5. Step 1: Set Up a Job • Name your job and project • Enter base URL • Refine parameters (external links, redirects, includes and excludes, analytics) • GO

6. Job Setup

7. Step 2: View Results • View status of jobs in progress • View summary counts of files • View job details • Add custom columns, create tag sets, tag files • Filter, sort, export

8. Job Summary and Detailed Results

9. Step 3: View Resource Details • Screenshot • All crawl data • View images, documents, media • Add page-level notes • Add or edit page tags • Review, export links in and out • Export page-level details, including links in and out

10. Resource Details

11. Step 4: Compare two Jobs • Select two crawls of the same domain to compare • See what’s been added, changed, deleted

12.

13. Step 5: Export Optional: export all data from job detail level (reflects any filters) or from resource detail for offline analysis

14. Getting Started with CAT Free trial—up to 200 pages, no time limit, all features functional Choose from block (5k, 10k, 20k pages) purchase or monthly recurring subscription plans (25k, 50k, 250k pages) Sign up at www.content-insight.com

Introducing the Content Analysis Tool

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