This document summarizes a webinar about product management in outsourcing. The webinar covers whether product management can be outsourced, different types of product management, an outsourcing case study, and the top differentiators of successful product management. The presenters are Roman Kolodchak and Roman Pavlyuk from SoftServe. The webinar addresses reasons for outsourcing product management such as reducing costs, improving company focus, gaining access to expertise, and freeing up internal resources. It also covers types of product management suited for startups, ISVs, and enterprises.

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PRODUCT MANAGEMENT IN
OUTSOURCING
Tuesday, July 21, 2015
8 AM PST/4 PM BST/5 PM CEST
Roman Kolodchak
Roman Pavlyuk

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PRESENTERS
Roman Kolodchak
Service Product Management (SPM) Director at SoftServe. With more than
10 years' experience in Project/Product Management in software
development industry, Roman is responsible for establishing product
management practices across the organization and managing SPM group.
Roman Pavlyuk
Solution Service Product Manager, Enterprise Technology, at SoftServe.
Roman has over ten years of experience implementing operations practices
for major IT deployments as well as profound experience in design of highly
productive data processing systems, SaaS model implementation, and
organization of the configuration management process for SaaS-oriented
implementations.

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AGENDA
• Can Product Management be outsourced?
• Types of Product Management: Which best fits your
business?
• Outsourcing Product Management Case Study
• Top 13 Differentiators of Successful Product Management

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CAN PRODUCT MANAGEMENT
BE OUTSOURCED?

5. 5 REASONS FOR
OUTSOURCING
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6. 1
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Reduce and control operating
costs

7. 2
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Improve company focus

8. 3
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Gain access to world-class
capabilities

9. 4
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Free internal resources for
other purposes

10. 5
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Resources are not available
internally

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REASONS FOR PRODUCT
MANAGEMENT OUTSOURCING:
• Reduce and control operating costs
• Improve company focus
• Gain access to world-class capabilities
• Free internal resources for other purposes
• Resources are not available internally

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REASONS FOR PRODUCT MANAGEMENT
OUTSOURCING
Reduce and control operating costs

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REASONS FOR PRODUCT MANAGEMENT
OUTSOURCING
Reduce and control operating costs
Improve company focus

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REASONS FOR PRODUCT MANAGEMENT
OUTSOURCING
Reduce and control operating costs
Improve company focus
Gain access to world-class capabilities

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REASONS FOR PRODUCT MANAGEMENT
OUTSOURCING
Reduce and control operating costs
Improve company focus
Gain access to world-class capabilities
Free internal resources for other purposes

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REASONS FOR PRODUCT MANAGEMENT
OUTSOURCING
Reduce and control operating costs
Improve company focus
Gain access to world-class capabilities
Free internal resources for other purposes
Resources are not available internally

17. TYPES OF PRODUCT
MANAGEMENT: WHICH FITS
YOUR BUSINESS?
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CUSTOMERS
Startups
 Focus on business growth
 Access to talent pool

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CUSTOMERS
Startups
 Focus on business growth
 Access to talent pool
ISVs
 Legacy products
 Product dedication (alignment with business)
 New internal initiatives

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CUSTOMERS
Startups
 Focus on business growth
 Access to talent pool
ISVs
 Legacy products
 Product dedication (alignment with business)
 New internal initiatives
Enterprises
 Full-scale solution

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Strategic PdM
IDEA

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Marketing PdM
REVENUE
Strategic PdM
IDEA

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Marketing PdM
REVENUE
Strategic PdM
IDEA
Technical PdM
COST

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CUSTOMERS & PRODUCT MANAGEMENT
Startups ISVs Enterprises
Technical PdM
Marketing PdM
Strategic PdM

26. v
OUTSOURCING PRODUCT
MANAGEMENT CASE STUDY
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CASE STUDY
Strategic Product
Manager
Arch
PM
Implementation
team
R&D
BA
Services Product
Customer
services product
vision
request for
services
Marketing Product
Manager
TPM
SoftServe

28. TOP 12 DIFFERENTIATORS
OF SUCCESSFUL
PRODUCT MANAGEMENT
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1. Customer requirements vs Product
requirements
SCOPE

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1. Customer requirements vs Product
requirements
2. Innovation vs Value
SCOPE

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1. Customer requirements vs Product
requirements
2. Innovation vs Value
3. Features vs Benefits
SCOPE

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1. Customer requirements vs Product
requirements
2. Innovation vs Value
3. Features vs Benefits
4. Inspiring or a “nice-to-have” feature
SCOPE

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5. Distinguish yourself from your customer
ROLES

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5. Distinguish yourself from your customer
6. Distinguish the customer and the user
ROLES

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5. Distinguish yourself from your customer
6. Distinguish the customer and the user
7. Stakeholder Identification
ROLES

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8. Focus on building the right product rather
than building the product right
PROCESS

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8. Focus on building the right product rather
than building the product right
9. Create a balance between impressive
specifications and impressive product
PROCESS

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10.Differentiate a good product from a good
business model
BUSINESS

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10.Differentiate a good product from a good
business model
11.Define a complete product and a sellable
product
BUSINESS

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10.Differentiate a good product from a good
business model
11.Define a complete product and a sellable
product
12.Understand if it is a product launch or a
success
BUSINESS

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QUESTIONS & ANSWERS
E-mail your questions to webinar@softserveinc.com

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Sep 15 Architecture Poker
Oct 13
Outsourcing: Been there, done that,
didn’t work out
Nov 11 Software Application Management
OUR NEXT WEBINARS

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THANK YOU
www.softserveinc.com