Locus Energion is an Indian company that produces dairy products including milk powder, flavored milk, cheese, butter, and bread spreads. The company is located in Bangalore and markets its products primarily in Karnataka, Goa, and Mumbai. Locus Energion uses a marketing mix strategy involving its product line, competitive pricing, distribution through schools, retailers and restaurants, and promotions through social media, banners and publications. The company aims to target athletes, children, seniors and mothers with its fortified and nutritious dairy products.

2. Locus Energion
Instant Energy…Memory booster…
Locus Energion is an Indian
company Pvt Ltd.
Location : Peenya, Bangalore
Website:www.locusenergion@thea
dmaster.net
Ph no: 9589839011

3. Marketing Mix
Marketing Mix is the
combination of 4
marketing tools-
product, place, price and
promotion.

4. Products & Packaging :

5. Energion Milk Powder
Instant Energy…Memory booster
 Fuel- speed, Endurance, Strength .
 Maintaining concentration.
 Calcium fortified & Low Glycemic
Index.
 Contains Prebio.
 High in protein.
Prices / Rates :
 1.800 gm – Rs.785
 2.5 kg – Rs.1021
 Also

6. Packaging
Energion Milk Powder :
Aluminum can-Longer shelf life.
Aluminum foil-plastic laminates-
prevents contamination, O2
barrier.
Reusable container.

7. Energion Flavoured Milk
 Calcium fortified, Vitamin D
and Phosphorous.
 Prevents heart ailment, colon
cancer, type-2 diabetes, and
obesity.
 5 variants-
original,strawberry,chocolate,
mango and badam.
Price/ Rates:
1 Ltr = Rs.40
500 ml = Rs.22
250 ml = Rs. 14

8. Energion Cheese
I want my cheese…..
 Instant energy.
 Memory Booster.
 Three flavors.
 Great tasting recipes.
Price/ Rate
200 gm = Rs.60
500 gm = Rs.150

9. Packaging
 Wax paper- Prevents
spoilage and
demoisturization.
 Recycled cardboard box-
Allows to breathe, develop
flavor.

10. Energion Butter
Melts in your Mouth……Not in your Hand….
 Cooking condiment.
 Control of body fat levels.
 Immune function.
 2 variants –salted and
unsalted.
Price / Rates :
 100 gm = Rs.16
 400 gm = Rs.64
 500 gm = Rs.75

11. Packaging
 Heavy duty aluminum
foil-prevents molding.
 Plastic freezer zipper
bag- better storage.

12. Energion Bread Spreads
Have it your way…..
 Low fat Bread spread.
 Omega-3 fats
 4 Variants- Original, Lite m
Lemony,Chilli, Pineapple.
Price / Rates :
 100 gm = Rs.18
 250 gm = Rs.54
 500 gm (tin ) = Rs.110

13. Packaging
 Aluminum foil flap-
prevents contamination.
 Glass bottle- Air tight
container; reusable.

14. Why should customer consume
Locus Energion products..?
 Essential component of diet.
Lactose aides' diabetics.
Lean muscle growth.
Health drink on its own.
Energion Nutritional facts :
Vitamin A is beneficial for your
vision, Reproductive system & aides in
cellular growth.
 Vitamin D helps your bones, Joints,&
Heart.
 Vitamin K aides in proper blood clothing.
 Vitamin E is an antioxidant that protect
cell membrane & stimulate your body’s
immune responses to disease.

15. Sources of finances :
Initial investment of Rs.6.5 Cr.
IDBI = 3.0 Cr
Proprietors Fund= 3.5 Cr
TOTAL CAPITAL = 6.5 Cr
Note :
( Bank charges Interest @ 14 p.a % for 5 years )

16. SUPPLY CHANNELS OF OUR PRODUCTS :

17. Place
Our main target areas are:
 Karnataka
 Goa
 Mumbai
 Schools and colleges
 Local retailers
 Local restaurants
 Airport

18. Competitors
At present- 4 main
competitors : Market Share
 Amul India
8 7 4
 Nestle 45
Amul
Nestle
 Amway
Amway
35
 Nandini Nandini
 Others Others

19. Promotion
 Social media.
 Low cost outdoor
banner.
 Tie up with local sports
committees and local
sports authority.
 Newspaper, magazines
and pamphlets.
 Mid-day meals
programme.

20. Marketing Segmentation
 Milk powder and tetra pack
milk: Young
children, Athletes, Senior
citizens, Expecting mothers.
 Cheese, Butter and Bread
spreads: Young
children, Eateries, Canteens of
schools and colleges.

21. Marketing strategies
Pull Strategies:
 Word of mouth
 Add value to products
 Social Media Marketing
 Guerilla marketing
 Creating a niche

22. Presented by:
Sheikh Raheel
Hari Priya