This document summarizes a training provided by GSK to employees of Circle K stores in Bali, Indonesia. The training aimed to [1] refresh Circle K employees' knowledge of GSK products, [2] enable employees to share product knowledge with customers, and [3] increase sales of GSK products. Over 160 Circle K employees from across Bali participated in the half-day training held in Denpasar. The training covered overviews of GSK as a company and key products including Sensodyne, Scott's, and Panadol. Circle K supervisors were expected to share what they learned with shoppers in order to boost understanding and sales of GSK brands.

1. TRAINING PRODUCT
KNOWLEDGE
CIRCLE K BALI
2012
Annisa Nuraini
26/07/2012

2. • Knowledge is power and for
retailers, product knowledge can
mean more sales. It is difficult to
effectively sell to a consumer if we
cannot show how a particular
product will address a shopper's
needs.
Background • GSK facilitate training product
knowledge to deliver knowledge to
customer (Circle K), and customer
will able to apply what they got to
consumers.

3. Objective
• Refreshing GSK product knowledge to customer
(Circle K)
• Circle K supervisor are able to deliver GSK product
knowledge to consumer (shoppers)
• Circle K will have special attention to GSK product
• participants learn to sell to potential buyers,
troubleshoot problems with existing customers or
provide feedback to development teams on usage
and satisfaction
• All objectives of training product knowledge will
make benefit by leading into increasing sales

4. Flow
Place
• Gedung Pronasindo
• Jl Diponegoro 101 Denpasar
Time
• 26 July 2012
• At 10.00-12.00
Presenter
• Dr. Maria Melisa
External Participant
• 160 people from 141 outlet CK in all Bali
• Bu Nadi (Merchandiser Manager CK)
• Pa Sudi (head of training CK)
Internal Participant
• KAE (Annisa), ASM(Susanto), MD(Gesa, Ami)

6. FLOW
Opening by Pa Sudi from CK
Introduction team and explain propose of
training product knowledge by Nisa
Dr Melisa training product knowledge
Ask audience and give gimmick (umbrella,
pouch) to right answers by Ami
Closing by Pa Susanto
Snack Box given from GSK to audience by Gesa

7. Training Content
• GSK overview company
• Sensodyne
• Scott’s
• Panadol

8. Matur Suksma