2. We want to create advertising that is
unavoidable, eye catching, targeted and
measurable. We want it to be low-cost, highly
visible and social.
Our advertising is done by people for people.
It’s advertising that knows where people work,
where they live and where they drive …
Carmedia is your full service provider of
low cost mobile Out Of Home advertising
space on private cars and transit vehicles.

3. We made outdoor advertising
We are passionate about the idea that
people influence people. Speaking to
each other is what makes real changes
in attitude and behaviour happen. This is
why we believe in personal influence as
a key to successful communication.
We select the drivers according to the
brand they need to advertise to
ensure maximum and targeted
campaigns.

4. 9

5. HIGHLY HIGH COST
APPRECIATED MEMORIZATION INNOVATIVE FLEXIBLE EFFECTIVE
RATE
86% of people The result of a Not avoidable Select the vehicles A single intra-city car
believe that it is a campaign for a Social and drivers that can generate up to
good idea to use a telecommunication Eye catching better represent your 100.000 impressions
car as an advertising company showed that Targeted and flexible brand or campaign per month
medium* 38% of the targeted Measurable
population recognized It’s always available Moving vehicles
29% say outdoor having seen the – no waiting list generates 2.5 times
advertising influences campaign and 28% more attention than a
a visit to retail store had heard about it*** static billboard**
within a week
Private cars: an outstanding advertising space
• * Study carried out Ipsos France.
•** American Trucking Assoc., Outdoor Ad. Magazine TACA’ market research Aug 2002, Perception research, 3M, Outdoor Ad Assoc of America
•*** Study carried out by The Brion Institute on 7 survey topics, on a sample of a 200 persons, representative for the population of Paris, according to the quota method (sex, age), after a one month campaign with
100 cars. Reference population: 6,200,000 persons.

7. XXL High visibility: Full coverage of the car for the maximum visual impact.
We suggest it for campaigns of at least 3-6 months.
XL Excellent compromise between setup cost and visibility.
We suggest this option for campaigns lasting for at least 2-6 months.
Perfect compromise between setup cost and visibility.
L We suggest this wrapping option for campaigns of at least 2-4 months.
Excellent solution for launching fast promotions.
M We suggest this option for campaigns of at least 1-3 months and a
minimum of 50 vehicles
Our TOP selling solution: perfect to get your message across on a large
S number of vehicles with the best CPT. You will be really visible at low cost!!
We suggest this wrapping for campaigns of at least 3-6 weeks and a
minimum of 200 vehicles.
NOT AVAILABLE IN ROMANIA

8. We create new ways to
interact with your customers
using vehicles, “ambassadors”
and technology.
We drive your outdoor
advertising where it’s more
effective and visible.
We help you to create a clear
measurable ROI.

9. We select the best drivers to match your
brand or promotion and become
your ambassadors!

10. Carmedia uses its proprietary solution (RAT) to
handle the complex logistic process in a cost
effective way, ensuring maximum quality.

11. Accurate route tracking
via GPS on all vehicles

12. You will get you own login
to check in real time
the position
of every vehicle,
last route,
number of views,
kilometers etc
Check out your advertising in real time
wherever you are.

13. Total no. of km: 17.7
Total no. of km
15.2
in the gated area:
Total no. of km
2.5
outside the gated area:
Total no. of views : 3 186
Time spent : 43’
We design the targeted area for your campaign and
select vehicles which are mostly driving in that area.

14. Do you want your promotion to reach the
Launch of new consumer electronics
maximum of visibility and make it unforgettable?

15. Carmedia can organize the participation
of your cars to special events!
Can you imagine 100 cars wrapped with
your brand all together?
Call for quotation today and make your
brand

16. - Impact study to measure the campaign effectiveness -
29% say outdoor advertising
influences a visit to retail
store within a week

17. What can €10.000/month do for your advertising campaign?
Bucharest Media
Format M: 66
Format XL: 44
6.1M 1.6M 4.5M 4.5M 7.7M
How many Do you want
How many Make your advertising
people will your
How many people will unforgettable – use colorful &
actually stay advertising
people look up find you creative advertising on private
tuned on the to be seen only
and see your among the vehicles to keep ALL EYES ON
channel while on the same
advertising? other YOU!
they see road every
advertisers?
advertising? day?
€ 2.2 € 6.1 € 2.8 € 2.2 € 1.34
* design, production and installation costs are not included and apply to all media