XCORE is innovation and product consulting company which works with high-tech companies and leading entrepreneurs. XCORE focus on bringing your innovation to launch with the highest success rate.
Connecting Your Strategic Roadmap to the BacklogProductPlan
Product teams often struggle to prioritize the right features that give customers the most value. The backlog is essential to your process, but treating your backlog as your roadmap has several pitfalls. In this webinar, Jim Semick from ProductPlan and Michael Lauricella from Atlassian explain how your backlog and strategic roadmap can work better together.
Impact: Spark your product success with an Impact-first focusProductPlan
There are hundreds of great product processes and frameworks - and as a product aficionado I love learning about the creative ways people are scaling their product orgs. The challenge isn’t in finding one, the challenge is in knowing which is worth the investment that will best serve your organization.
This led me to create a framework that thinks through all elements of the product manager role with an impact-first approach. From hiring and career, to processes, to roadmaps, to prioritization, and more. Throughout this book, I share how IMPACT is a mindset, or an overarching set of principles, that provide the foundation for evaluating processes and removing barriers. With IMPACT, it’s easier to determine where you need to invest in process change and adapt best practices to fit your needs.
How Product Managers and Agile Development Teams Can See Eye to EyeProductPlan
Agile has transformed the way companies build and release products. But it is not without its own set of challenges. With frequent shifts in priorities, it can be difficult for product managers to set expectations. In this webinar, product management veterans from ProductPlan, Pivotal Tracker and Notion share their tips for effectively working with agile teams.
AgileCamp Dallas: Unpacking Business Value (Mironov)Rich Mironov
From the development side, we often think of Business Value as accurate, one-dimensional, and easy to auto-sort. We unpack this a bit, and try to get back to real customer value. Core analogy: is freeze-dried astronaut ice cream really ice cream? Do our paying customers care about business value points, or only real improvements they can directly experience?
A keynote at AgileCamp Dallas, 19 Oct 2015
Integrating the Voice of the Customer into Your Product's DevelopmentCentercode
This webinar will show you how to integrate the voice of the customer throughout your product development process, from MVP to release. We'll look at how to leverage feedback from your customers with different stakeholders in your company to build a better product. Use this link to view the on-demand webinar: https://www.centercode.com/webinar/2016/may/
Joining the dots: Managing strategic dependenciesLiz Love
https://www.prodpad.com/blog/joining-the-dots-managing-strategic-dependencies/
This presentation outlines the differences between strategic and non-strategic dependencies, and how to represent those on your product or platform roadmap.
The Art of Product Management by 23andMe Senior Product ManagerProduct School
Product management is a fascinating and broad area that encompasses vision, strategy, design and execution. This presentation provided an overview of various aspects of product management from understanding the market, the competition, the user, defining the MVP, designing and building the product leading up to successful launch.
Venkatesh Balan, Senior Product Manager at 23andMe, talked about how after the launch, the role of the Product Manager continues in evolving the product, monetizing, growing the users and revenue. Not to mention, the Product Manager also works with various cross-functional teams while using influence, inspiration and soft skills.
Connecting Your Strategic Roadmap to the BacklogProductPlan
Product teams often struggle to prioritize the right features that give customers the most value. The backlog is essential to your process, but treating your backlog as your roadmap has several pitfalls. In this webinar, Jim Semick from ProductPlan and Michael Lauricella from Atlassian explain how your backlog and strategic roadmap can work better together.
Impact: Spark your product success with an Impact-first focusProductPlan
There are hundreds of great product processes and frameworks - and as a product aficionado I love learning about the creative ways people are scaling their product orgs. The challenge isn’t in finding one, the challenge is in knowing which is worth the investment that will best serve your organization.
This led me to create a framework that thinks through all elements of the product manager role with an impact-first approach. From hiring and career, to processes, to roadmaps, to prioritization, and more. Throughout this book, I share how IMPACT is a mindset, or an overarching set of principles, that provide the foundation for evaluating processes and removing barriers. With IMPACT, it’s easier to determine where you need to invest in process change and adapt best practices to fit your needs.
How Product Managers and Agile Development Teams Can See Eye to EyeProductPlan
Agile has transformed the way companies build and release products. But it is not without its own set of challenges. With frequent shifts in priorities, it can be difficult for product managers to set expectations. In this webinar, product management veterans from ProductPlan, Pivotal Tracker and Notion share their tips for effectively working with agile teams.
AgileCamp Dallas: Unpacking Business Value (Mironov)Rich Mironov
From the development side, we often think of Business Value as accurate, one-dimensional, and easy to auto-sort. We unpack this a bit, and try to get back to real customer value. Core analogy: is freeze-dried astronaut ice cream really ice cream? Do our paying customers care about business value points, or only real improvements they can directly experience?
A keynote at AgileCamp Dallas, 19 Oct 2015
Integrating the Voice of the Customer into Your Product's DevelopmentCentercode
This webinar will show you how to integrate the voice of the customer throughout your product development process, from MVP to release. We'll look at how to leverage feedback from your customers with different stakeholders in your company to build a better product. Use this link to view the on-demand webinar: https://www.centercode.com/webinar/2016/may/
Joining the dots: Managing strategic dependenciesLiz Love
https://www.prodpad.com/blog/joining-the-dots-managing-strategic-dependencies/
This presentation outlines the differences between strategic and non-strategic dependencies, and how to represent those on your product or platform roadmap.
The Art of Product Management by 23andMe Senior Product ManagerProduct School
Product management is a fascinating and broad area that encompasses vision, strategy, design and execution. This presentation provided an overview of various aspects of product management from understanding the market, the competition, the user, defining the MVP, designing and building the product leading up to successful launch.
Venkatesh Balan, Senior Product Manager at 23andMe, talked about how after the launch, the role of the Product Manager continues in evolving the product, monetizing, growing the users and revenue. Not to mention, the Product Manager also works with various cross-functional teams while using influence, inspiration and soft skills.
Leveraging Product Management and UX Teams to Build Great ProductsProductPlan
The most effective Product and UX teams embrace collaboration and focus on delivering an exceptional product experience for their customers. User-focused product teams tend to win big by creating end-to-end product experiences that attract, delight, and retain their customers. In this webinar, Annie Dunham, Director of Product Management at ProductPlan, and Kelsey Hughes, UX Designer at Pendo, discuss how they encourage user-centric thinking in their respective roles.
Agile@Cork: Silicon Valley View of Product Owner/Manager ChallengesRich Mironov
A talk for Agile@Cork (Ireland) on Silicon Valley's focus on scalable software companies; a sometimes narrow definition of product owner roles; and how software company product folks need to think deeply about market segments rather than individual customers or users.
SaaS, B2B and Product Management: Unique Challenges and ExperiencesGoran Begic
Presentation from the ProductCamp conference in Boston, May 2. 2015. http://lanyrd.com/2015/pcampboston/sdmfxg/
Product management in a SaaS environment is very different from product management in more traditional business models. Some of the challenges are obvious - an application developed for many is deployed once and then integrated in many different business processes. The implications on priorities, skills, expectations and time management are profound and can be a difference between succeeding, or failing as a product manager.
This session will discuss the topic of SaaS in B2B. It will highlight some of the unique challenges and pitfalls and provide examples, personal experiences and results of these efforts. Some examples are success stories, others are puzzles that need to be discussed.
If you do not have experience of working in a fast paced, startup SaaS environment it will give you a heads-up on what to keep in mind if you embark on that path in the future. If you have SaaS experience it is an opportunity to engage and share experiences before, during, or after the session.
Software PricingDemystified (The Basics)Rich Mironov
Software is intangible: it doesn't have weight or size or per-unit manufacturing costs. But if we're in the software business, we have to assign units and prices that reflect our value to customers. And we should be mapping out pricing strategy before we start development, not the day before product launch. This talk touched: computing (estimating) customer value; pricing units; scale-up; segmentation; and pricing/value tiers.
Open Source Product Management with KEMP Tech's PMProduct School
In this talk Danny Rosen, Product Manager at KEMP Tech, talked to a non-technical audience about the magic and wonder of open source. He went over what open source is, why it's important, what it means to have an open source product and why it's important to customers.
7 Habits of Highly Effective Personalization OrganizationsOptimizely
After a morning of exciting technology advancements and visionary discussion with industry leaders, get back into an operational mentality in the personalization workshop. Learn what makes organizations practicing personalization successful, and return to your team with clear action items to upgrade your organization into a personalization powerhouse.
Austin Hay is the VP of Consulting Services for The Growth Practice. He helps Enterprise companies Walmart jumpstart digital product growth. In this talk, he gives lessons in designing and implementing growth practices in the enterprise.
Product Management Is Not Optional (EL-SIG/SVForum)Rich Mironov
Intended primarily for an audience of engineering leaders and development managers, with this agenda:
- Product management is about doing the right things. Engineering is about doing things right.
- Prioritization is political and strategic as well as algorithmic
- Symptoms of weak product management and how Engineering can help
This was a talk for SVForm's Engineering Leadership SIG on 21 Aug 2014.
How do we prioritize our product backlog in Hygger.io?Alexander Sergeev
In this presentation, I share how we prioritize our backlog while developing Hygger. The process consists of the following blocks:
1) we formulate goals
2) then choose the metrics to track the movement towards these goals
3) we collect ideas from different sources
4) organize them into a clear structure
5) prioritize ideas using Lean Prioritization (or Value/Cost or Value/Effort)
6) do features scoring
7) write tasks for the features
And that's it! The features can be taken to work as needed.
Managing an Experimentation Platform by LinkedIn Product LeaderProduct School
Main Takeaways:
-Establishing a culture of experimentation at scale
-Developing the product vision and strategy
-Backlog prioritization based on Impact Score formula
How to Get to Know Your Users by Google's former Product ManagerProduct School
The single most important thing you can do as a Product Manager is to get a solid understanding of your users. Where are they? How many? What are their personas? Why do they currently use your product?
The user/customer is the basis of any business. So, how does one get a deeper understanding of who the user/customer is?
Vikram Chatterji, former Product Manager at Google, talked about how these methods vary based on company size, type (B2B, B2C), and proximity to end users.
The video for this talk from a CEO Tales event run by Business of Software is now available here: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/
Marty Cagan on why customers aren't the source of innovation, and how to make the most of your engineering teams.
UserTesting + Totango - Client Success at UserTestingTotango
UserTesting + Totango - Client Success at UserTesting presented by Jonathan Hicken, Director of Client Operations at UserTesting as part of Totango Tour in Palo Alto, CA.
Good, Better Bet Product Management (Seattle Product Camp keynote)Rich Mironov
Talk for Seattle Product Camp (25 Oct 14) on minimally viable product management (just enough to avoid hindering product flow) up through great product managers/leaders/thinkers
Intro to Data Analytics with Oscar's Director of ProductProduct School
The Director of Product at Oscar, Vasudev Vadlamudi, went over key types of quantitative analysis that B2C product managers use on the job including: funnels, cohorts, and a/b testing. For each one he looked into when and why they are used, and used examples.
How Agile Changes (and Doesn't) Product ManagementRich Mironov
Many software development organizations are moving to agile methodologies, but product managers are late to understand how this changes their role within the engineering organization. At the same time, “by the book” agilists tend to misunderstand (or forget about) product management with disastrous results.
This session will recap the essentials of tech product management, loosely define agile, and identify the primary failure modes of companies lacking agile PMs. How should we organize, train and collaborate for success?
What do Directors and VPS of Product Management Do?Rich Mironov
Starter slides for a highly collaborative discussion at Product Camp Silicon Valley 2015. We used slides #3 and 4, then opened it up for suggestions about what Directors do (#7) and ways to signal that you'd like to be promoted to be one (#8).
Leveraging Product Management and UX Teams to Build Great ProductsProductPlan
The most effective Product and UX teams embrace collaboration and focus on delivering an exceptional product experience for their customers. User-focused product teams tend to win big by creating end-to-end product experiences that attract, delight, and retain their customers. In this webinar, Annie Dunham, Director of Product Management at ProductPlan, and Kelsey Hughes, UX Designer at Pendo, discuss how they encourage user-centric thinking in their respective roles.
Agile@Cork: Silicon Valley View of Product Owner/Manager ChallengesRich Mironov
A talk for Agile@Cork (Ireland) on Silicon Valley's focus on scalable software companies; a sometimes narrow definition of product owner roles; and how software company product folks need to think deeply about market segments rather than individual customers or users.
SaaS, B2B and Product Management: Unique Challenges and ExperiencesGoran Begic
Presentation from the ProductCamp conference in Boston, May 2. 2015. http://lanyrd.com/2015/pcampboston/sdmfxg/
Product management in a SaaS environment is very different from product management in more traditional business models. Some of the challenges are obvious - an application developed for many is deployed once and then integrated in many different business processes. The implications on priorities, skills, expectations and time management are profound and can be a difference between succeeding, or failing as a product manager.
This session will discuss the topic of SaaS in B2B. It will highlight some of the unique challenges and pitfalls and provide examples, personal experiences and results of these efforts. Some examples are success stories, others are puzzles that need to be discussed.
If you do not have experience of working in a fast paced, startup SaaS environment it will give you a heads-up on what to keep in mind if you embark on that path in the future. If you have SaaS experience it is an opportunity to engage and share experiences before, during, or after the session.
Software PricingDemystified (The Basics)Rich Mironov
Software is intangible: it doesn't have weight or size or per-unit manufacturing costs. But if we're in the software business, we have to assign units and prices that reflect our value to customers. And we should be mapping out pricing strategy before we start development, not the day before product launch. This talk touched: computing (estimating) customer value; pricing units; scale-up; segmentation; and pricing/value tiers.
Open Source Product Management with KEMP Tech's PMProduct School
In this talk Danny Rosen, Product Manager at KEMP Tech, talked to a non-technical audience about the magic and wonder of open source. He went over what open source is, why it's important, what it means to have an open source product and why it's important to customers.
7 Habits of Highly Effective Personalization OrganizationsOptimizely
After a morning of exciting technology advancements and visionary discussion with industry leaders, get back into an operational mentality in the personalization workshop. Learn what makes organizations practicing personalization successful, and return to your team with clear action items to upgrade your organization into a personalization powerhouse.
Austin Hay is the VP of Consulting Services for The Growth Practice. He helps Enterprise companies Walmart jumpstart digital product growth. In this talk, he gives lessons in designing and implementing growth practices in the enterprise.
Product Management Is Not Optional (EL-SIG/SVForum)Rich Mironov
Intended primarily for an audience of engineering leaders and development managers, with this agenda:
- Product management is about doing the right things. Engineering is about doing things right.
- Prioritization is political and strategic as well as algorithmic
- Symptoms of weak product management and how Engineering can help
This was a talk for SVForm's Engineering Leadership SIG on 21 Aug 2014.
How do we prioritize our product backlog in Hygger.io?Alexander Sergeev
In this presentation, I share how we prioritize our backlog while developing Hygger. The process consists of the following blocks:
1) we formulate goals
2) then choose the metrics to track the movement towards these goals
3) we collect ideas from different sources
4) organize them into a clear structure
5) prioritize ideas using Lean Prioritization (or Value/Cost or Value/Effort)
6) do features scoring
7) write tasks for the features
And that's it! The features can be taken to work as needed.
Managing an Experimentation Platform by LinkedIn Product LeaderProduct School
Main Takeaways:
-Establishing a culture of experimentation at scale
-Developing the product vision and strategy
-Backlog prioritization based on Impact Score formula
How to Get to Know Your Users by Google's former Product ManagerProduct School
The single most important thing you can do as a Product Manager is to get a solid understanding of your users. Where are they? How many? What are their personas? Why do they currently use your product?
The user/customer is the basis of any business. So, how does one get a deeper understanding of who the user/customer is?
Vikram Chatterji, former Product Manager at Google, talked about how these methods vary based on company size, type (B2B, B2C), and proximity to end users.
The video for this talk from a CEO Tales event run by Business of Software is now available here: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/
Marty Cagan on why customers aren't the source of innovation, and how to make the most of your engineering teams.
UserTesting + Totango - Client Success at UserTestingTotango
UserTesting + Totango - Client Success at UserTesting presented by Jonathan Hicken, Director of Client Operations at UserTesting as part of Totango Tour in Palo Alto, CA.
Good, Better Bet Product Management (Seattle Product Camp keynote)Rich Mironov
Talk for Seattle Product Camp (25 Oct 14) on minimally viable product management (just enough to avoid hindering product flow) up through great product managers/leaders/thinkers
Intro to Data Analytics with Oscar's Director of ProductProduct School
The Director of Product at Oscar, Vasudev Vadlamudi, went over key types of quantitative analysis that B2C product managers use on the job including: funnels, cohorts, and a/b testing. For each one he looked into when and why they are used, and used examples.
How Agile Changes (and Doesn't) Product ManagementRich Mironov
Many software development organizations are moving to agile methodologies, but product managers are late to understand how this changes their role within the engineering organization. At the same time, “by the book” agilists tend to misunderstand (or forget about) product management with disastrous results.
This session will recap the essentials of tech product management, loosely define agile, and identify the primary failure modes of companies lacking agile PMs. How should we organize, train and collaborate for success?
What do Directors and VPS of Product Management Do?Rich Mironov
Starter slides for a highly collaborative discussion at Product Camp Silicon Valley 2015. We used slides #3 and 4, then opened it up for suggestions about what Directors do (#7) and ways to signal that you'd like to be promoted to be one (#8).
In this presentation I shared my perspective about how to use the best of of Lean Startup and Scrum principles for building new product and for any new enhancement projects. Shared the practices like Lean Canvas, Wireframing, Prototyping, One metric that matters, User Story Mapping etc. in the the overall framework of Problem Validation->Solution Validation--> Scale.
"Life is too short to build something which nobody wants". Let us make successful products, services and companies..
We explain the history of our agile organization with a focus on the latest round of evolution of our Product and Engineering organization, moving from business-oriented feature teams to mission teams.
Product Managers are the visionaries for both identifying solutions, and innovating for the next big thing. But how does one jump from “I have an idea” to “go live”? There’s lots in between.
By putting you in real-world scenarios, this deck was created for a Hearst-wide division workshop that helped various teams through how they can break down their idea into actionable next steps by borrowing agile methodologies.
Transforming Digital Government Services Workshop - Tuesday 21st OctoberPrecedent
Is your government organisation digitally reactive, strategic or transformational?
In an age where technological opportunities are increasing by the second, government organisations can't afford to be left behind.
Twenty-first century government organisations must be innovators and use technology to their advantage to deliver optimum services to their most important stakeholder - their users, be they a resident, business owner, customer or visitor.
This breakfast briefing session will cover three major elements necessary to spark organisation-wide digital change in your government organisation:
1. Discovery - understanding your current digital state and user's increasing expectations
2. Strategy - creating prioritised actions and a vision of your digital future state
3. Implementation - delivering tailored digital solutions for government to exceed your stakeholder's needs and expectations
This exclusive workshop is for senior decision makers who are digital champions within their government organisation, looking to drive real digital change.
How to Build Winning Products by Microsoft Sr. Product ManagerProduct School
In this talk, Ria introduced the audience to the heart, mind and soul of Product Management: Customer Obsession, Metrics, and Product Sense. She discussed a broad understanding of top research methods, product management frameworks and metrics used by Product Managers at Facebook and Microsoft.
No startup business experiences the same journey to success, but there are general stages that most companies move through as they grow:
1) Validation
2) Product Development
3) Commercialization
4) Scale/Growth
The Center for Entrepreneurial Innovation (CEI) helps its clients through these stages of business development and offers best practices for each stage. Represented by an amazing lineup of speakers, including Hart Shafer (Innovation Coach / Founder, Theraspecs), Eric Miller (Principal, PADT Inc.), Nate Curran (Entrepreneur-in-Residence, CEI) and Russ Yelton (CEO, Pinnacle Transplant Technologies, "The Startup Lifecycle" presentation offers unique insights and best practices for entrepreneurs growing their business.
David Peres and Rob Patterson of Minalytix discuss what the typical product development process looks like, what development model options are there, and their experiences as entrepreneurs.
This will be presented at the Optimizely's San Francisco User Group session on Oct 4th. As with any program, an A/B Testing Practice also follows a specific maturity curve. Since it is much more complex and spans across various domains and business units, it begins with a "Sell" phase focused on getting buy-in from various stakeholders but with a specific focus on Engineering & QA, followed by "Scale" phase with focus on building team, efficiency and program and then on to "Expand" phase focused on wider scope/complex tests and strengthen the platform, over to the "Deepen" phase where the focus is to ingrain testing within the company's DNA, i.e., within the backend/algorithms, cross pollinate learning and testing across various business units. The final phase is the "Sustain" phase where Algorithmic Test Management takes over Testing, and Testing is productized as a Value Add service for monetization and brand captial creation. We will walk the audience through our own journey so far along the maturity curve, the lessons learnt along the way, the challenges and what worked for us. The session will be rounded up with a working session with the audience on their own journey, lessons and advice for others.
How do organisations transit from project management to product management? What are challenges and transformation required? Join Garret Yap from GovTech Singapore as he shares more about a product transformation journey in both the private and public sector.
Using the Right Content Strategy to Create a Personalized Digital ExperiencePerficient, Inc.
Content is much more than just static website copy - it's articles, blog posts, comments, video, audio, images and infographics. Content created to fuel a personalized experience represents only one aspect of an overall view of the customer. It's imperative for marketers to resonate with their target demographics by creating relevant content to help build relationships with existing and potential customers.
Creating a strategy for what content type to use where will help you personalize and enrich a user's digital experience. In this slideshare, we walk you through some key content strategies, best practices and ways to create great content to keep your users coming back. We also discuss how tools like Sitecore can help drive the personalized digital experience.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
2. About me
• Ben Geva
• CEO of XCORE TECHNOLOGIES
Innovation consulting and product development for entrepreneurs and large
companies
Social ecommerce
5. Idea and Strategy
• Talk to people
• Define business or marketing goals
• Marketing strategy (marketplace, widget, APIs)
Business?
Need
Idea
Marketing
9. High fidelity prototype
• What is it?
• Why?
• For testing user interface issues
• For demonstrating product to potential customers (internal or external)
• To clarify the specification
Spec
10. Development
• 50% of the project no end game
• Make sure you have the resources for your goals
• Plan your milestones carefully
• Baby steps
• Test test test!
• It is your ship to the moon….
R&D
Felix Baumgartner
11. Method
• Business and Dev team are aligned by milestone
• Low cost– cloud computing, conti integration, open-source, JIT scalability
• Short iterations – biweekly
• Zero pre-conflicts between parties
• Working software much better than any doc
• Short response to change
• Management tools…
R&D
R&D
12. Project plan
• Scope
• Delivery management
• Schedule/timeline
• Financial management
• Resource management
• Quality management
• Risk management
• Change management
R&D
Specs
Work Estimate
Architecture
Development
Delivery 1
QA :functional
and technical
Acceptance
Tests
13. Launch
• Be prepare for the morning after
• Marketing – user acquisition
• Funnel analysis – A/B testing (user retention and conversion)
• Scale
• Successful launch: What would you do for ?!
Micha Kaufman: “Fiverr didn’t launch with a huge marketing budget but instead we had a clear vision of organic, viral growth and that is exactly what happened. Ordinary
people, like you and I, just saw the service, used it, and dug it instantly, and from there just spread the word all over”.
Launch
16. To pivot or to pivot
Instagram, which started out as a virtual "check-
in" site and end up as a photo-sharing service
• It is very common to pivot nowadays due to
budget
• Startups which pivots 2-3 times raised more
money
Launch
17. Find the magic sauce
Idea
Need
Business?
Marketing
Spec
R&D
Launch