This webinar will show you how to integrate the voice of the customer throughout your product development process, from MVP to release. We'll look at how to leverage feedback from your customers with different stakeholders in your company to build a better product. Use this link to view the on-demand webinar: https://www.centercode.com/webinar/2016/may/
Beta testing can provide an immense value to your company, but it can be hard to pinpoint the exact ROI. In this webinar, we take a closer look at the impact beta testing has on your company's bottom line so you can showcase what your betas are bringing to the table. Click this link to access your on-demand webinar: https://www.centercode.com/webinar/2016/october/
This presentation was given by Centercode CEO Luke Freiler as part of the Pragmatic Marketing webinar series. Listen to the full presentation by visiting: http://www.pragmaticmarketing.com/resources/increase-the-roi-of-your-betas.
Recruiting and Selecting Great Beta TestersCentercode
Betabound community managers share their lessons learned for planning your beta recruitment, building a diverse tester community, recruiting qualified candidates, and selecting the right people for each beta test. Click this link to access the on-demand webinar: https://www.centercode.com/webinar/2016/june/
Setting the right goals and objectives for your beta testCentercode
Beta testing produces enormous amounts of information on your product. But how do you know you're collecting the right feedback and data? Here our research team shows you how to set targeted goals for your next beta test and what methods you can use to reach them. Click this link to access the on-demand webinar: https://www.centercode.com/webinar/2016/september/
In today's competitive landscape, your product must exceed expectations and create a compelling customer experience. Here, we discuss how to leverage real customers in real environments to evaluate the stability, satisfaction, and adoption of your product before release and achieve Customer Validation.
How to Beta Test Hardware Products in an Increasingly Complex WorldCentercode
The technological landscape is becoming more and more complex every day. The stakes are high and hardware products need to function flawlessly in a number of different environments to meet customer's increasingly high expectations. In this webinar, we'll show you how to run a robust beta test that will help ensure your product is ready to launch. To access the on-demand webinar, use this link: https://www.centercode.com/webinar/2016/december/
Beta testing can provide an immense value to your company, but it can be hard to pinpoint the exact ROI. In this webinar, we take a closer look at the impact beta testing has on your company's bottom line so you can showcase what your betas are bringing to the table. Click this link to access your on-demand webinar: https://www.centercode.com/webinar/2016/october/
This presentation was given by Centercode CEO Luke Freiler as part of the Pragmatic Marketing webinar series. Listen to the full presentation by visiting: http://www.pragmaticmarketing.com/resources/increase-the-roi-of-your-betas.
Recruiting and Selecting Great Beta TestersCentercode
Betabound community managers share their lessons learned for planning your beta recruitment, building a diverse tester community, recruiting qualified candidates, and selecting the right people for each beta test. Click this link to access the on-demand webinar: https://www.centercode.com/webinar/2016/june/
Setting the right goals and objectives for your beta testCentercode
Beta testing produces enormous amounts of information on your product. But how do you know you're collecting the right feedback and data? Here our research team shows you how to set targeted goals for your next beta test and what methods you can use to reach them. Click this link to access the on-demand webinar: https://www.centercode.com/webinar/2016/september/
In today's competitive landscape, your product must exceed expectations and create a compelling customer experience. Here, we discuss how to leverage real customers in real environments to evaluate the stability, satisfaction, and adoption of your product before release and achieve Customer Validation.
How to Beta Test Hardware Products in an Increasingly Complex WorldCentercode
The technological landscape is becoming more and more complex every day. The stakes are high and hardware products need to function flawlessly in a number of different environments to meet customer's increasingly high expectations. In this webinar, we'll show you how to run a robust beta test that will help ensure your product is ready to launch. To access the on-demand webinar, use this link: https://www.centercode.com/webinar/2016/december/
Denver Startup Week - Balancing Voices in Product Managementlindsayhunt
How to collect internal and external feedback from customers and stakeholders to inform product management decisions.
Presentation from Denver Startup Week - 2015
With the help of great companies including Adobe, Avid, Autodesk, Symantec, TiVo, and UPS, we've compiled a collection of great tips for every stage of the beta process.
Vivek Prahlad shares his experiences on the differences and similarities between building software in the Product and Project contexts. At ThoughtWorks, he has spent approximately half of his career on the product side, and the other half on the consulting side. While the underlying principles are similar, there are often significant differences in terms of approaches that work for products and projects. Some of the differences we'll explore include: product vs. project inception, engineering considerations, testing approaches and strategies, course corrections, and more.
Ahead of the Curve: How 23andMe Improved UX with Performance EdgeOptimizely
Courtney Ball and Antonio Contreras from 23andMe’s Web Marketing and Engineering teams will share their experience using Optimizely Web’s latest development, Performance Edge. The new technology makes experiments run faster by processing in the edge (CDN) rather than in the browser. Optimizely Product Manager, Whelan Boyd, will join the discussion about why speed matters and how to maintain high performance when you are experimenting at scale.
Product strategy for technology companies is closely related to New Product Development. It starts with a strategic vision which provides answers to questions such as “Where is the business going?”, and “How will it get there? This Technology Multipliers webinar provides a comprehensive overview of product strategy concepts, process, and keys to success for technology companies.
About CX NPD
The CX New Product Development methodology places Customer Experience at the heart of your product development. It embeds CX focus deep into each development phase ensuring that your processes and organisation deliver a great customer experience at every customer touch point.
The method integrates the latest product development techniques such as concept canvas, product market fit, lean development and other agile techniques in a pragmatic product development process for existing companies.
Designed for businesses transitioning into the digital space, adopting CX will ensure your business is digital-ready. The methodology provides:
• A process based on deep customer insight and continuous learning;
• Clear guidance at every stage of product development;
• An agile and responsive approach with extensive cross-functional problem-solving;
• A clear translation of your business plan into a winning product portfolio.
The CX NPD methodology will enable your business to gain competitive advantage through placing Customer Experience at the heart of your product development.
For more information please contact enquiries@cxnpd.com
This deck comprises of different tools and methods startups can use to identify the problem, brainstorm solutions, prototype concepts and validate them.
uShip - Building a Culture Rooted in ExperimentationOptimizely
uShip is an online marketplace that matches consumer and business shippers with transporters. Over the past year plus, they have been working to build their experimentation program, both from a product and marketing perspective.
Through this focused program investment, uShip has increased their experiment velocity by over 450%, and has multiple product teams testing and using staged feature rollouts. All of this has minimized risk to product rollouts while ensuring customer adoption. It hasn’t always been easy, but they know that doubling down on experimentation is integral to their success.
In this webinar, Jamy Squillace & Brooks Lyford from uShip will share how they started an experimentation program from scratch, gained stakeholder buy-in, and are building a culture of experimentation, focused on testing everywhere.
Join us and learn:
How to build an experimentation program from the ground up
Best practices to balance product and client-side experimentation, leveraging Optimizely’s full platform
How to socialize experimentation throughout the organization and begin creating a culture of experimentation
Candid Conversations With Product People: Using Continuous Customer Testing f...Aggregage
After weathering recessions with a wide range of iconic customers, CEO and Product Manager Luke Freiler has seen first hand the impact the Voice of the Customer has had in making or breaking tech companies during hard times. He's going to walk you through an agile process for continuous customer testing that saves you time and gives you full confidence in your products — no matter how many you're sending out the door this year.
Presentation for ICCA Boston on October 29, 2008.
Abstract:
The facts are all stacked against us as consultants: 30+% requirements churn for projects, with 50+% of projects completing late or failing entirely and a market mindset of instant gratification. How do small consulting companies compete in today’s environment without having to take incredible risks along the way? This is the key question facing leaders of small firms. Clients are getting harder to find in an economic climate that is eroding so we have to make every client count! To do this effectively is going to require changing the way we do business. One potential solution is use of agile practices and principles to drive an agile process.
This presentation will explore the principles and practices that drive the agile process. In particular it will look at how using an agile approach can help mitigate risk for small consulting businesses. It will also explain the potential client benefits from using an agile approach. When the vendor is providing exceptional value to the client a long-term relationship can be established which benefits both parties. From the perspective of a small consulting company these relationships are the most valuable not just from a revenue perspective, but also as references and for word-of-mouth lead generation. This presentation will describe how having an agile approach in your toolbox may be enable you to unlock additional opportunities.
Improve your content: The What, Why, Where and How about A/B Testingintrotodigital
A/B testing, also known as split testing, is a user experience research methodology where users are randomly split into two or more groups to see different versions of the same element. This presentation explains what is A/B testing, why you need it, where you can apply it and how to conduct an A/B test.
How FOX Tests Everything from Mobile, Web, to Living Room DevicesOptimizely
In this webinar, Sara Miller and Paul Tongyoo will discuss how FOX Corporation tests and observes outcomes before implementing, while building a culture of experimentation.
- How FOX tests experiences that optimize conversion rates of subscription services, engagement and retention.
- FOX’s ongoing journey to find the right level of process for their Center of Excellence.
- How FOX product and marketing teams work together using Optimizely to run experiments side by side.
Tuning Our Ears to the Voice of the Customerjww27s
Drexel University Libraries initiated a voice of the customer program in 2011; in 2014 proposed changes in staffing hours spurred customer feedback and service recovery is described.
Denver Startup Week - Balancing Voices in Product Managementlindsayhunt
How to collect internal and external feedback from customers and stakeholders to inform product management decisions.
Presentation from Denver Startup Week - 2015
With the help of great companies including Adobe, Avid, Autodesk, Symantec, TiVo, and UPS, we've compiled a collection of great tips for every stage of the beta process.
Vivek Prahlad shares his experiences on the differences and similarities between building software in the Product and Project contexts. At ThoughtWorks, he has spent approximately half of his career on the product side, and the other half on the consulting side. While the underlying principles are similar, there are often significant differences in terms of approaches that work for products and projects. Some of the differences we'll explore include: product vs. project inception, engineering considerations, testing approaches and strategies, course corrections, and more.
Ahead of the Curve: How 23andMe Improved UX with Performance EdgeOptimizely
Courtney Ball and Antonio Contreras from 23andMe’s Web Marketing and Engineering teams will share their experience using Optimizely Web’s latest development, Performance Edge. The new technology makes experiments run faster by processing in the edge (CDN) rather than in the browser. Optimizely Product Manager, Whelan Boyd, will join the discussion about why speed matters and how to maintain high performance when you are experimenting at scale.
Product strategy for technology companies is closely related to New Product Development. It starts with a strategic vision which provides answers to questions such as “Where is the business going?”, and “How will it get there? This Technology Multipliers webinar provides a comprehensive overview of product strategy concepts, process, and keys to success for technology companies.
About CX NPD
The CX New Product Development methodology places Customer Experience at the heart of your product development. It embeds CX focus deep into each development phase ensuring that your processes and organisation deliver a great customer experience at every customer touch point.
The method integrates the latest product development techniques such as concept canvas, product market fit, lean development and other agile techniques in a pragmatic product development process for existing companies.
Designed for businesses transitioning into the digital space, adopting CX will ensure your business is digital-ready. The methodology provides:
• A process based on deep customer insight and continuous learning;
• Clear guidance at every stage of product development;
• An agile and responsive approach with extensive cross-functional problem-solving;
• A clear translation of your business plan into a winning product portfolio.
The CX NPD methodology will enable your business to gain competitive advantage through placing Customer Experience at the heart of your product development.
For more information please contact enquiries@cxnpd.com
This deck comprises of different tools and methods startups can use to identify the problem, brainstorm solutions, prototype concepts and validate them.
uShip - Building a Culture Rooted in ExperimentationOptimizely
uShip is an online marketplace that matches consumer and business shippers with transporters. Over the past year plus, they have been working to build their experimentation program, both from a product and marketing perspective.
Through this focused program investment, uShip has increased their experiment velocity by over 450%, and has multiple product teams testing and using staged feature rollouts. All of this has minimized risk to product rollouts while ensuring customer adoption. It hasn’t always been easy, but they know that doubling down on experimentation is integral to their success.
In this webinar, Jamy Squillace & Brooks Lyford from uShip will share how they started an experimentation program from scratch, gained stakeholder buy-in, and are building a culture of experimentation, focused on testing everywhere.
Join us and learn:
How to build an experimentation program from the ground up
Best practices to balance product and client-side experimentation, leveraging Optimizely’s full platform
How to socialize experimentation throughout the organization and begin creating a culture of experimentation
Candid Conversations With Product People: Using Continuous Customer Testing f...Aggregage
After weathering recessions with a wide range of iconic customers, CEO and Product Manager Luke Freiler has seen first hand the impact the Voice of the Customer has had in making or breaking tech companies during hard times. He's going to walk you through an agile process for continuous customer testing that saves you time and gives you full confidence in your products — no matter how many you're sending out the door this year.
Presentation for ICCA Boston on October 29, 2008.
Abstract:
The facts are all stacked against us as consultants: 30+% requirements churn for projects, with 50+% of projects completing late or failing entirely and a market mindset of instant gratification. How do small consulting companies compete in today’s environment without having to take incredible risks along the way? This is the key question facing leaders of small firms. Clients are getting harder to find in an economic climate that is eroding so we have to make every client count! To do this effectively is going to require changing the way we do business. One potential solution is use of agile practices and principles to drive an agile process.
This presentation will explore the principles and practices that drive the agile process. In particular it will look at how using an agile approach can help mitigate risk for small consulting businesses. It will also explain the potential client benefits from using an agile approach. When the vendor is providing exceptional value to the client a long-term relationship can be established which benefits both parties. From the perspective of a small consulting company these relationships are the most valuable not just from a revenue perspective, but also as references and for word-of-mouth lead generation. This presentation will describe how having an agile approach in your toolbox may be enable you to unlock additional opportunities.
Improve your content: The What, Why, Where and How about A/B Testingintrotodigital
A/B testing, also known as split testing, is a user experience research methodology where users are randomly split into two or more groups to see different versions of the same element. This presentation explains what is A/B testing, why you need it, where you can apply it and how to conduct an A/B test.
How FOX Tests Everything from Mobile, Web, to Living Room DevicesOptimizely
In this webinar, Sara Miller and Paul Tongyoo will discuss how FOX Corporation tests and observes outcomes before implementing, while building a culture of experimentation.
- How FOX tests experiences that optimize conversion rates of subscription services, engagement and retention.
- FOX’s ongoing journey to find the right level of process for their Center of Excellence.
- How FOX product and marketing teams work together using Optimizely to run experiments side by side.
Tuning Our Ears to the Voice of the Customerjww27s
Drexel University Libraries initiated a voice of the customer program in 2011; in 2014 proposed changes in staffing hours spurred customer feedback and service recovery is described.
How to Juggle Multiple Beta Tests at OnceCentercode
Running a single beta test is hard. Running multiple beta tests can make you want to tear your hair out! In this webinar, our beta managers as they share their advice for handling the demands of multiple beta tests at once. Click this link to access the on-demand webinar: https://www.centercode.com/webinar/2016/july/
In this webinar, we share our expert advice on how to run a successful B2B beta tests that will help you save time, money, and resources so you can hit the ground running with happy customers. Use this link to access the on-demand webinar: https://www.centercode.com/webinar/2016/august/
What You Need to Know about Beta ManagementCentercode
This is the first chapter of our upcoming book on beta test management. What You Need To Know | Beta Management offers an introductory overview of beta test management as a whole, including topics like recruiting and feedback management.
Work has been defined in many ways over the years: a contract, a transaction, a value exchange. This led to describing humans as capital and designing systems of management that treat people like financial assets. Is it any wonder that employees’ feeling of engagement within these organizations continues to drop? It doesn’t feel good to be treated like an investment to be maximized.
To reverse this trend requires that we understand what work is for employees, a relationship, and a critically important one. Research has shown us that employees crave the same things from work that they do from other important relationships in their lives: appreciation, connection, acceptance, communication, and support. In this session, we will explore how viewing the employee work experience through the lens of a relationship will focus your employee engagement efforts for greater impact.
Pulse Surveys // What, When, How and Why?Qualtrics
Pulse surveys are an increasingly popular mechanism for collecting employee insights. However, there is still much confusion about what pulse surveys actually are, when and how often they should be run, how they should be constructed and delivered and why they have so much potential within organizations. In this session, Qualtrics' principal consultant, Sarah Marrs, will provide practical answers to these questions to help guide organizations in running effective pulse surveys.
Humanity Means Business: Why Culture Eats Strategy for BreakfastQualtrics
China will share personal observations from her experience as a CEO/President and as a corporate board member on the ROI of creating a more human workplace culture. Despite popular attention being paid in the business media about the importance of “engagement,” progress has been minimal in the big picture. She’ll share mounting evidence that a tipping point in favor of humanity in the workplace is close at hand. You’ll be interested to learn about the positive evidence showing that organizations that embrace their humanity are outperforming their competitors.
Planning and launching a Voice of Customer program might seem like a daunting task, but fear not, we have put together a best practice guide to help you launch an effective Voice of Customer program in 2016. Download the full guide at pages.kampyle.com/2016-voc-toolkit
How to Standardize Organization-Wide Data CollectionQualtrics
Collecting and consuming data are every-day activities for the Organization of Fish and Wildlife Information Managers (OFWIM). In order for the OFWIM to fulfill its purpose of managing and conserving natural resources, they rely on the free exchange of data between fish and wildlife managers. Part of their vision is to bridge natural resource and technical disciplines to promote partnering, collaboration, idea sharing, and best practices in management.
In this webinar Jeanette Jones from the OFWIM and Jacob Holdaway from Qualtrics team up to present on the vision & purpose of OFWIM as well as best practices for setting forth organization-wide data collection standards.
Data Security
Audit trial visibility
Scale and scoring
Sharing and collaboration of data
Minimal/threshold data requirement
Cadence and speed of data
Digestion/dash-boarding of data
MLPI Lecture 3: Advanced Sampling TechniquesDahua Lin
This lecture covers several advanced MCMC sampling techniques, including collapsed Gibbs sampling, Slice Sampler, Parallel tempering, and Hamiltonian Monte Carlo, as well as several softwares for generic sampling.
Webinar voice of the customer best practices 100814 finalQualtrics
In the era of immediacy, customers are more demanding than ever and driving the need for fast and frequent voice of the customer insights. If organizations don't listen and improve, customers will go elsewhere.
Join featured speaker Maxie Schmidt-Subramanian of Forrester Research Inc. and Qualtrics experts, as they share the latest research and best practices around voice of the customer (VoC) programs. Specifically, they'll dive into tips and techniques you can apply to ensure your customer's voice is heard and your products and services are continuously improved.
Origins of the Marketing Intelligence Engine (INBOUND 2016)PR 20/20
The velocity of change in the marketing industry is accelerating, but what we see today is elementary when we consider the potential of what comes next. This session provides a glimpse into the future of marketing, and the opportunities that exist for those who can harness the power of artificial intelligence and cognitive technology like IBM's Watson. They will be able to do more with less, run personalized campaigns of unprecedented complexity, and analyze massive data sets to predict outcomes. The opportunities are endless for those with the will and vision to transform the industry. Attendees will:
- Learn what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry.
- Discover existing marketing technologies using artificial intelligence to make marketing more efficient and effective.
- Get inspired to explore what’s possible for the future of marketing, as well as their businesses and careers.
Outperform Webinar Series: How to Capture Your Customers at the Top of the Fu...Optimizely
How to Capture Your Customers at the Top of the Funnel
Website metrics, like purchases and form submissions, are top of mind for marketers—but how can you impact those key metrics if users leave as soon as they land on your website?
Join Optimizely’s lead strategy consultant, Alek Toumert, to learn how to engage visitors the moment they arrive at your site through experimentation.
Marketing for Where You Want to Be – Proven Ways to Grow in 2011 and BeyondClearEdge Marketing
This presentation covers the best ways to grow your firm in 2011 and beyond. It covers highly successfully marketing approaches and offers real-world case studies from IT services firms. It also examines a wide assortment of marketing approaches—from social media, PR and target account campaigns to events, award programs and the ever-essential website optimization—and shows exactly how industry peers are leveraging these techniques to achieve bottom-line results.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
How can you determine ROI in online communities and social networks? Contrary to popular belief, it’s not impossible.
In this free webinar Gary Angel - President of Semphonic, the largest vendor neutral web analytics consultancy in the US, and Scott K Wilder, community and social media expert and formerly manager of Intuit’s Small Business community and social marketing program – will show you how.
This webinar will provide practical tools, methods and guidance that you can use to understand where and how your audience spends their time, and how to zero in on the key conversations and the key influencers who are impacting what people think of your organization.
We’ll pursue the holy social measurement grail – methods to track leads, sales and more from community and social campaigns. Finally, we will show you how to quantify your success on other sites.
This workshop slide deck describes the tools and methods for conducting market research for new products and services, including market sizing, forecasting, concept testing, demand estimates, price tests. Learn how to identify potential customers, answer key questions such as: their interest in your products/services, how much they are willing to pay, what they value, how to reach them and deliver that value.
This slide deck describes how to conduct market research to identify potential customers, test product concepts and value propositions, and pricing. Do research to answer key questions for new product market success: 1) who are your customers, 2) what is your value proposition and what are customers willing to pay; 3) how will you win customers and retain them at a profitable rate? Once you have answered these questions, you are on your way to a successful customer discovery and development process.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
How We Used Fast Customer Feedback to Build Product Insights - Michelle Huff...Traction Conf
Is it desirable? Is it viable? Is it feasible? These are the criteria every team should consider when building a product.
This was the mantra of UserTesting as we recently developed a product using fast customer feedback to build a product... for fast customer feedback.
When UserTesting builds products, they're constantly refining their understanding of three key questions: who is my customer? what is their problem? what is the best, lightest solution I can build for them? This drives rapid validation & iteration cycles as we build.
In this session, UserTesting CMO Michelle Huff will discuss their product development framework and discuss how they used customer feedback to (in)validate early ideas and build a shared understanding of the customer to avoid the second-guessing, and avoid debating and Monday-morning-quarterbacking that PMs often encounter when building products.
She will also share examples of how they shared their understanding of the three key questions throughout the product development lifecycle to bring stakeholders along.
How Prepared Are We for Customer 2.0?
By Juliann Grant, Telesian Technology
Customer 2.0 is calling! We have become so enamored with and caught up in the technology of Web 2.0, our PDA's, gadgets, and widgets that keep us connected and alive 24 hours a day to those around the world, that we forget at the core of it all, it must still be all about the customer.
We must not only use the timeliness and power of social media to broadcast our message to customers, but we need to use it to listen in order to learn what our customers are saying to each other and about us. The web have given customers immediate and almost limitless access to information on companies, products, and people, and realize it or not, we may not even be in the conversation! This is truly moving the "traditional" marketing and sales function towards irrelevance. We must realize that Customer 2.0 is embracing the "buying cycle" on their terms and no longer needs to wait on the "sales cycle".
The typical buyer is savvy, knowledgeable, and smart. Customer 2.0 demands that their web experience be fun, interactive, and social. They value professionalism over glitz. They want substance, not flash. They look to their peers to see what they are buying and want to do the same because they trust their experience. They talk to each other and in real time. Your misstep today is not only tomorrow's news, it is today's news as well.
How do we do this in the Automation and Engineering industry? We’re going to find out through with survey to uncover how well we are engaging with Customer 2.0. Do we speak their language? Are we connecting with them on their terms?
In this presentation, we will show how social media and the power of the web can be used to embrace Customer 2.0 in a meaningful, beneficial dialog that will help drive sales. A combination of case studies, customer interviews, surveys, and real social media encounters will be used to illustrate the power of the "new media" in marketing to Customer 2.0.
Marketing 3.0: Creating a Faster Path to Innovation and ResultsSteve Drake
Four panelists representing 124+ associations discuss 5 problems and 5 solutions for 3.0 marketing. They are presenting this information at the 2014 ASAE Great Ideas Conference.
Tom Grant's presentation on the evolution of product launches. Many industry trends are changing the definition of launches, connecting them to specific business outcomes that are meaningful to the customer.
VOGO Voice - Business Voice Apps For Your BusinessVOGO Voice
VOGO takes a structured approach in helping you deliver a polished, professional, reliable voice skill that works across both Alexa and Google Assistant. Learn more about how we can help your organization.
In this webinar, we discuss why it is important for your business to build a customer-fit voice app and provide you with the best insights on how to validate its viability. We also explore our in-house process of validated learning which involves formulating leap of faith assumptions and running focus groups to evaluate the value prospects of your voice app amidst the target audience. We equip you to understand if incorporating a voice strategy is what your business demands and whether your consumer base is on to voice.
Watch the Webinar Now!
https://www.vogovoice.com/webinars/building-voice-apps-for-your-business/
Follow Us!
LinkedIn: https://www.linkedin.com/company/vogo...
Twitter: https://twitter.com/VogoVoice
Twitch: https://www.twitch.tv/vogovoice
2011: Connie Bensen (Dell) - 5 Steps to Grow the Community Manager Roleswarm conference
An online community can provide so much more to an organization than just customer support. Connie will provide five steps for creating a business model for your role that will lead to sustainability of the community manager role and career growth.
Necessary Elements of Digital Marketing to Grow Your BusinessDigital Vidya
Care about how to leverage 'Necessary Elements of Digital Marketing to Grow Your Business'. You will find this deck presented by the industry expert Srihari Palangala, Director and Head of Marketing at EMC during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Similar to Integrating the Voice of the Customer into Your Product's Development (20)
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
2. 2
Meet the Speaker
Emily Hossellman
Director of Marketing @ Centercode
emily@centercode.com
@ehossellman
3. Agenda
1. The Value of Customer Feedback
2. Building a Customer Feedback Community
3. Leveraging that Community Throughout the Lifecycle
4. Q&A
3
4. 4
Who is Centercode?
Services Fully managed tests and programs
Software Complete beta program management platform
Testers Access to 150k+ deeply profiled global candidates
Content Free tools and best practices
Customer validation is our core competency
We've been collecting customer feedback for tech companies since 2001
6. Voice of the Customer
6
Originated in a 1993 paper by Abbie Griffin and John Hauser
1. Identify customer needs
2. In their own words
3. Organize and prioritize those needs
So you can identify the problem and solve it!
7. Why is Customer Feedback Important?
7
You cannot build a customer-centric company without it
Customer-centric companies excel
Helps you make customer/data driven decisions
Myth that customers don't know what they want
8. Why Companies Don't Do It
8
It's hard
They think they know what the customer wants
They don't have the systems in place to do it quickly
Don't know where to find the right people
Don't know what to ask
10. Why Do You Need a Community?
10
You can get people quickly
You can pinpoint the right mix of people
You have a source of fresh faces
11. Defining Your Target Market
11
Determine your core requirements
Define your segmentations
What information do you need during signup
12. Bringing Them Into Your Community
12
Build a sign up process
Ask for detailed information
Only ask for what you need
Ask some open-ended questions
Decide whether to NDA now or later
13. Finding Customers
13
Build an engaging landing page
Identify the best recruitment channels
● Your customers
● Your website
● Blogs and industry sites
● User groups
● Customer/industry forums
● Twitter (organic and advertising)
● Referrals
● Early adopter sites (like Betabound)
14. Managing Your Community
14
Score community members
Survey them
Ask them to update their profiles
Educate your testers
Constantly grow your community
Look for additional ways to maintain engagement
17. 17
Pre-Product
One on one conversations (qualitative)
Don't ask about features/solutions, ask about needs
Look for inspiration / direction / trends
Cover your segmentations, but don't go crazy
Get quantitative feedback to help with prioritization
18. 18
Design MVP
Test pieces - wireframes, logos, single features, UI
Qualitative feedback - usability, focus groups
Quantitative feedback - surveys, A/B testing
Cheaper (and easier) to make changes early
19. 19
Agile Development
Need to be well-planned and move quickly
Ready with different methodologies based on objectives
Determine where feedback points fall in relation to your sprints
Standing group of testers
● with the appropriate expectations about responsiveness
● think about burnout
● need fresh faces to weed out bias
20. 20
Alpha
Not feature-complete but major features are working
Natural, in the wild usage
Set expectations with stakeholders
Check designs and assumptions
Find lots and lots of bugs
Set expectations with testers - it will be a pain to use the product
Need to consider feedback bias based on alpha nature of product
21. Private Beta
21
Early feedback doesn't replace beta
Larger group so you can get qualitative and quantitative data
Get as close to your target market as possible
Get as close to your final product as possible
People who weren't in your earlier stages
Give them more time with the product
22. Competitive
22
Run in parallel with private beta or pre-product
Match up surveys, tasks, objectives, and features
Run it like it's your product
Fresh faces - no evangelists, already biased
New user experience for both groups
23. Public Beta
23
Aim for buzz and exposure
Seed with your community
Large groups, light touch
Still need feedback mechanisms readily available
Look at backend analytics - customer usage, strain
Can be side-by-side with a private beta
24. Launch
24
Identify evangelists to build buzz and create early reviews
Build a library of user generated content
Encourage transparency about their involvement
Encourage them to talk honestly about your product
25. Post-Release
25
Both quantitative and qualitative can play a role
Why did you buy it?
What were you hoping to achieve?
Where did it fall short?
Don't just get feedback from the vocal minority
26. 26
Final Thoughts
There are a million different ways to leverage a community
You don't have to do everything - start small and build
Make data-driven decisions (not based on biases and hunches)
Listen to your customers - they're trying to tell you what you need to know!
27. 27
Q&A
Emily Hossellman
Director of Marketing @ Centercode
emily@centercode.com
@ehossellman
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