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Product development phases and
supply chain planning structures
ECSCIA, European Centre of Supply Chain
Information Architecture
Idea Project Design product
Planning formulation
phases
ECSCIA, European Centre of Supply Chain
Information Architecture
idea project design product
ECSCIA, European Centre of Supply Chain
Information Architecture
idea
Idea phase
ECSCIA, European Centre of Supply Chain
Information Architecture
idea
Conceptual
thinking
Idea phase
ECSCIA, European Centre of Supply Chain
Information Architecture
idea
Conceptual
thinking
As the future is still far away
and what is envisioned
often goes beyond what is
well known today, the
product opportunity is
expressed as intersections
between segments
Idea phase
ECSCIA, European Centre of Supply Chain
Information Architecture
Idea phase
Customer
segmentation
Consumer
segmentation
Technology
segmentation
Market
segmentation
Feature
segmentation
Price
segmentation
........................
segmentation
........................
segmentation
ECSCIA, European Centre of Supply Chain
Information Architecture
Idea phase
The intersection between segments
becomes identifiers for a future (potential
product), a product identifier that can hold
a time series of demand & availability
ECSCIA, European Centre of Supply Chain
Information Architecture
Master data to support One plan planning in
the idea phase
•
•Formal & governed segmentation
models
•One repository for segmentation
models
•Cross organizational sharing of those
segmentation models
•Cross organizational agreement on the
intersections
ECSCIA, European Centre of Supply Chain
Information Architecture
The project phase
Representation in planning
ECSCIA, European Centre of Supply Chain
Information Architecture
Idea Project Design product
Planning formulation
phases
ECSCIA, European Centre of Supply Chain
Information Architecture
idea project design product
ECSCIA, European Centre of Supply Chain
Information Architecture
project
Project phase
ECSCIA, European Centre of Supply Chain
Information Architecture
Project
project
Project
Project
Project
Project phase
ECSCIA, European Centre of Supply Chain
Information Architecture
Project
Project
Project
Project phase
In the project phase, the ”project”
becomes the indentifier for a future
(potential product), an identifier that can
hold a time series of demand & availability
ECSCIA, European Centre of Supply Chain
Information Architecture
Project
Project
Project
Project
Project phase
Conceptual
thinking
Transition
The project phase realises (some of, ie the
approved ones) ideas from the idea phase.
Planning focus moves from ”what can be
done” to ”how to do it”
ECSCIA, European Centre of Supply Chain
Information Architecture
Project phase
The central object in the project phase is (no
surprise..) the ”project”. The project is a
constellation to execute tasks to realise either a final
delivery or some delivery needed to reach that final
delivery. In planning the ”project” is often percieved
as equal to a future product (the deliverable).
This practice makes perfect sense when there really is
a ”one to one” relationship but is in conflict with
aspirations of modularity and reuse where a
deliverable will be used to fulfill many ideas.
ECSCIA, European Centre of Supply Chain
Information Architecture
Project phase
The segment intersection used in the idea phase
need to transition to be expressed as projects.
”This project will realise the segmentintersection
”XXXYYY”
Project
ECSCIA, European Centre of Supply Chain
Information Architecture
Project phase
The transition from segment intersection to project is no
challenge as long as there is a one to one relationship between
the segmentationmodel and the project. The challenge arises
when many projects realise the same segmentintersection or
when several segmentintersections are realised through one
project. This situation must be considered already when defining
the intersections in the idea phase.
Challenge : If a one to one state can not be achieved, how can
splits be defined & maintained?
Project
ProjectECSCIA, European Centre of Supply Chain
Information Architecture
Master data to support One plan planning in
the project phase
•
•Formal link to the segmentation model
(Idea phase)
•One repository for project definition (”a
project portfolio master”)
•Cross organizational /cross process
sharing of the project definition
•Cross organizational/cross process
agreement on relation to Idea and design
phase, possibly including splits
ECSCIA, European Centre of Supply Chain
Information Architecture
Transition of product dimensions
in planning
ECSCIA, European Centre of Supply Chain
Information Architecture
ONE plan requires ONE information
model
ONE
ECSCIA, European Centre of Supply Chain
Information Architecture
ONE plan requires ONE information
model
Sales
ECSCIA, European Centre of Supply Chain Information Architecture
ONE plan requires ONE information
model
Sales Finance
ECSCIA, European Centre of Supply Chain Information Architecture
ONE plan requires ONE information
model
Sales Finance
Operations
ECSCIA, European Centre of Supply Chain Information Architecture
ONE plan requires ONE information
model
Sales Finance
Operations
Product
development
ECSCIA, European Centre of Supply Chain Information Architecture
ONE plan requires ONE information
model
Sales Finance
Operations
Product
development
One plan
ECSCIA, European Centre of Supply Chain Information Architecture
ONE plan requires ONE information
model
One Information model
Sales Finance
Operations
Product
development
One plan
ECSCIA, European Centre of Supply Chain Information Architecture
ONE plan requires ONE information
model
One Information model
-Cross the enterprise
-Cross the product
lifecycle
ECSCIA, European Centre of Supply Chain Information Architecture
Idea Project Design product
Planning formulation
phases
ECSCIA, European Centre of Supply Chain
Information Architecture
Idea+ Project Design product
ECSCIA, European Centre of Supply Chain
Information Architecture
idea project design product
ECSCIA, European Centre of Supply Chain
Information Architecture
idea
ECSCIA, European Centre of Supply Chain
Information Architecture
idea
ECSCIA, European Centre of Supply Chain
Information Architecture
idea
ECSCIA, European Centre of Supply Chain
Information Architecture
idea project
ECSCIA, European Centre of Supply Chain
Information Architecture
idea project
ECSCIA, European Centre of Supply Chain
Information Architecture
idea project
ECSCIA, European Centre of Supply Chain
Information Architecture
idea project design
ECSCIA, European Centre of Supply Chain
Information Architecture
idea project design
ECSCIA, European Centre of Supply Chain
Information Architecture
idea project design
ECSCIA, European Centre of Supply Chain
Information Architecture
idea project design product
ECSCIA, European Centre of Supply Chain
Information Architecture
idea project design product
ECSCIA, European Centre of Supply Chain
Information Architecture
idea project design product
idea project design product
idea project design product
idea project design p
a project design product
The length of the phases
differs
ECSCIA, European Centre of Supply Chain
Information Architecture

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Product development phases and supply chain planning structures

  • 1. Product development phases and supply chain planning structures ECSCIA, European Centre of Supply Chain Information Architecture
  • 2. Idea Project Design product Planning formulation phases ECSCIA, European Centre of Supply Chain Information Architecture
  • 3. idea project design product ECSCIA, European Centre of Supply Chain Information Architecture
  • 4. idea Idea phase ECSCIA, European Centre of Supply Chain Information Architecture
  • 5. idea Conceptual thinking Idea phase ECSCIA, European Centre of Supply Chain Information Architecture
  • 6. idea Conceptual thinking As the future is still far away and what is envisioned often goes beyond what is well known today, the product opportunity is expressed as intersections between segments Idea phase ECSCIA, European Centre of Supply Chain Information Architecture
  • 8. Idea phase The intersection between segments becomes identifiers for a future (potential product), a product identifier that can hold a time series of demand & availability ECSCIA, European Centre of Supply Chain Information Architecture
  • 9. Master data to support One plan planning in the idea phase • •Formal & governed segmentation models •One repository for segmentation models •Cross organizational sharing of those segmentation models •Cross organizational agreement on the intersections ECSCIA, European Centre of Supply Chain Information Architecture
  • 10. The project phase Representation in planning ECSCIA, European Centre of Supply Chain Information Architecture
  • 11. Idea Project Design product Planning formulation phases ECSCIA, European Centre of Supply Chain Information Architecture
  • 12. idea project design product ECSCIA, European Centre of Supply Chain Information Architecture
  • 13. project Project phase ECSCIA, European Centre of Supply Chain Information Architecture
  • 14. Project project Project Project Project Project phase ECSCIA, European Centre of Supply Chain Information Architecture
  • 15. Project Project Project Project phase In the project phase, the ”project” becomes the indentifier for a future (potential product), an identifier that can hold a time series of demand & availability ECSCIA, European Centre of Supply Chain Information Architecture
  • 16. Project Project Project Project Project phase Conceptual thinking Transition The project phase realises (some of, ie the approved ones) ideas from the idea phase. Planning focus moves from ”what can be done” to ”how to do it” ECSCIA, European Centre of Supply Chain Information Architecture
  • 17. Project phase The central object in the project phase is (no surprise..) the ”project”. The project is a constellation to execute tasks to realise either a final delivery or some delivery needed to reach that final delivery. In planning the ”project” is often percieved as equal to a future product (the deliverable). This practice makes perfect sense when there really is a ”one to one” relationship but is in conflict with aspirations of modularity and reuse where a deliverable will be used to fulfill many ideas. ECSCIA, European Centre of Supply Chain Information Architecture
  • 18. Project phase The segment intersection used in the idea phase need to transition to be expressed as projects. ”This project will realise the segmentintersection ”XXXYYY” Project ECSCIA, European Centre of Supply Chain Information Architecture
  • 19. Project phase The transition from segment intersection to project is no challenge as long as there is a one to one relationship between the segmentationmodel and the project. The challenge arises when many projects realise the same segmentintersection or when several segmentintersections are realised through one project. This situation must be considered already when defining the intersections in the idea phase. Challenge : If a one to one state can not be achieved, how can splits be defined & maintained? Project ProjectECSCIA, European Centre of Supply Chain Information Architecture
  • 20. Master data to support One plan planning in the project phase • •Formal link to the segmentation model (Idea phase) •One repository for project definition (”a project portfolio master”) •Cross organizational /cross process sharing of the project definition •Cross organizational/cross process agreement on relation to Idea and design phase, possibly including splits ECSCIA, European Centre of Supply Chain Information Architecture
  • 21. Transition of product dimensions in planning ECSCIA, European Centre of Supply Chain Information Architecture
  • 22. ONE plan requires ONE information model ONE ECSCIA, European Centre of Supply Chain Information Architecture
  • 23. ONE plan requires ONE information model Sales ECSCIA, European Centre of Supply Chain Information Architecture
  • 24. ONE plan requires ONE information model Sales Finance ECSCIA, European Centre of Supply Chain Information Architecture
  • 25. ONE plan requires ONE information model Sales Finance Operations ECSCIA, European Centre of Supply Chain Information Architecture
  • 26. ONE plan requires ONE information model Sales Finance Operations Product development ECSCIA, European Centre of Supply Chain Information Architecture
  • 27. ONE plan requires ONE information model Sales Finance Operations Product development One plan ECSCIA, European Centre of Supply Chain Information Architecture
  • 28. ONE plan requires ONE information model One Information model Sales Finance Operations Product development One plan ECSCIA, European Centre of Supply Chain Information Architecture
  • 29. ONE plan requires ONE information model One Information model -Cross the enterprise -Cross the product lifecycle ECSCIA, European Centre of Supply Chain Information Architecture
  • 30. Idea Project Design product Planning formulation phases ECSCIA, European Centre of Supply Chain Information Architecture
  • 31. Idea+ Project Design product ECSCIA, European Centre of Supply Chain Information Architecture
  • 32. idea project design product ECSCIA, European Centre of Supply Chain Information Architecture
  • 33. idea ECSCIA, European Centre of Supply Chain Information Architecture
  • 34. idea ECSCIA, European Centre of Supply Chain Information Architecture
  • 35. idea ECSCIA, European Centre of Supply Chain Information Architecture
  • 36. idea project ECSCIA, European Centre of Supply Chain Information Architecture
  • 37. idea project ECSCIA, European Centre of Supply Chain Information Architecture
  • 38. idea project ECSCIA, European Centre of Supply Chain Information Architecture
  • 39. idea project design ECSCIA, European Centre of Supply Chain Information Architecture
  • 40. idea project design ECSCIA, European Centre of Supply Chain Information Architecture
  • 41. idea project design ECSCIA, European Centre of Supply Chain Information Architecture
  • 42. idea project design product ECSCIA, European Centre of Supply Chain Information Architecture
  • 43. idea project design product ECSCIA, European Centre of Supply Chain Information Architecture
  • 44. idea project design product idea project design product idea project design product idea project design p a project design product The length of the phases differs ECSCIA, European Centre of Supply Chain Information Architecture