1. ADVERTISING
It is a communication technique that tries to
encourage the consumption of a product through the
media.
USE OF ADVERTISING
Persuade tourists in order to
get their attention to
promote the products
RULES
Define your goals
Select the means to use to attract more
consumers
Offer something of value
invite action
measure and track
The 4Ps of Marketing
were devised by this
expert and he has
helped many
companies to land
their strategies.
THEORYDE PHILIP
KOTLER
• Love your customers and respect your competitors
• Be sensitive to change and be ready for
transformation
• Always offer good packaging at a fair price
• Always be reachable and bring the good news
• Get customers, keep them and make them grow
TIPS
Kelly Infante
Example
