Session about Product Development. Delivered in Indonesia Youth Leadership Conference 2014.

1. Satrio Wiavianto | Zaid Ramadhan
Product Development and Sales, Upscale !

2. Satrio Wiavianto Zaid Ramadhan
Introducing

3. Session Objectives?
Delegates understand the importance of product
development
Delegates understand how to use product
development

4. CUSTOMERS
PROFIT
INTERNAL
PROCESSES
People &
Infrastructure
CUSTOMERS SUSTAINABILITY
IMPACT
INTERNAL
PROCESSES
People &
Infrastructure

5. An organization is created because
of it’s vision;
An organization exists because
it provides product to the market.

6. Organization value is our why
Org. Value
(Program)

7. Customer
Customers define whether they want
to get our “why”

8. Our program„s market value is
how we choose and package our products
for the customers
Market Value
(Product)

9. Our project focus
Org. Value
(Program)
Market Value
(Product)

10. Organization Value
(Program)
Market Value
(Product)
Personal Value
(Members)

11. PRODUCT DEVELOPMENT
WHY ?

12. World is Changing
Market is Changing
Customers’Needs are
Changing
WHY ?

13. We need to constantly
develop and differentiate
our products to make them
relevant for our partners;
to answer market needs

14. PRODUCT DEVELOPMENT
WHAT ?

15. Definition
a creation, innovation,
enhancing the utility or
continuous improvement of
earlier characteristics of an existing
product or developing an
entirely new kind of product to
fulfill the customers’requirements.
WHAT ?

17. PRODUCT DEVELOPMENT
HOW ?

18. Create the prototype of
product and test it on
customers.
Separate good product
ideas with the bad ones
inexpensively..
Identify product’s features
and its marketing
strategy, as well as its
financial projections.
Develop concepts for
possible product.
Product Development Stages

19. Position and offer product
in the marketplace.
Test product and marketing
strategy in the marketplace
on a limited scale.
Product Development Stages

20. IDEA GENERATION
A continuous, systematic search for new
product opportunities.
It involves delineating sources of new
ideas and methods for generating
them.
Ideas for new products can be obtained
from basic research using a SWOT
analysis or using a Product Life
Cycle

21. Strengths
Opportunities
Weaknesses
Threat
SWOT
ANALYSIS

22. Every product
has
Life-cycle

23. To eliminate unsound concepts
prior to devoting resources to
them.
Screening
&
Evaluation

24. BUSINESS
ANALYSIS
Estimate
Sales
Volume
Pricing
Profitability
& Breakeven
Point

25. Review of Product Costs, Sales, and Profits
Projections to see if they meet company
objectives
If yes,
move to the next stage
If no,
eliminate the
product concept

27. Marketability
Test
Standard Test Market
Controlled Test Market
Stimulated Test Market

28. Implementing a total
marketing plan and full
production
Commercialization

29. Divide yourself
into 6 groups
and
create
product development
planning
based on cases given
by the co-facis
s

30. KEY REALIZATIONS ?

31. “the reasonable man adapts himself to the world;
the unreasonable one persists in trying to adapt the
world to himself. Therefore, all progress depends on
the unreasonable man”
- George Bernard Shaw