The following presentation gives a brief knowledge on product design and development, like on market pull products, technology push products, etc

1. Babaria Institute of Technology
Design Engineering

3. Types of Product
 Market pull product :
- furniture , different types of tools etc.
 Technology push product:
- cellular phones , medicines etc.

5. Product Design & Development
 Product development :
A Product development is the entire set
of activities required to bring a new
concept to a state of market readiness.

6. Product Design & Development
 Product design :
A Product design is the set of technical
activities within a product development
process. It does not include business,
financial, or marketing activities.

7. Product Design Process
 Understanding
the Opportunity-
 Develop a Concept-
 Implement a Concept-

8. Understanding the Opportunity
 Characterized with 4 activities
1. Develop a vision
2. Market opportunity analysis
3. Customer/user need analysis
4. Competitive products analysis

9. Develop a vision
 The first step in product development is to
have a Vision.
1. What product do we like to be out
there?
2. Why does it not do something we want
it to?
3. What is difficult with the current
product we use?

10. Develop a vision
 Every user has thoughts on how they wish
their device would work.
 Every research scientist has a vision for how
their technology can be applied.
 Every manager has a vision for command of a
market.
The question is whether any vision can be
transformed into a successful realization.
 Can it be developed and implemented into a
profitable product?

11. Market opportunity analysis
 Decision on a new product
1. Technical questioning
2. Mission statement
3. Product development
economic analysis

12. Technical Questioning and Mission
Statement

13. Technical Questions
 Technical questions are needed to
clarify the task.
 To keep focus, one should question the
current understanding of the
development.
 Questions should be asked and
answered, not once, but continually
through the life cycle of the design
process.

14. Product development Risks
Any new product development project faces risk
from two independent sources.
1. Is the product technically feasible? Can we
make it in a reasonable time?
2. Is the product economically feasible? Will
people buy it at a reasonable profit to us?
Technical Questioning and Mission Statement
are two processes used to answer these
questions.

15. -:Thank you:-
Any questions ?