Bridge is a unique consultancy providing insight and innovation services. Identify what your consumers really need and then go and make it!

1. BRIDGE
Insight & Innovation
Bridging the Gaps Between Insight, Idea, Innovation & Invention

2. A Little Bit About Me...
• 9 years experience in RB Global Pest Control R&D
Innovation Team
• Established & managed RB Pest Control R&D
Consumer Insights Program
• 6 innovative patents
• 8 Years’ innovation & product
development experience at
Pascoe’s (Pact Group)
• 17 years’ experience turning
insights into innovative but practical products

3. A Different Approach to Insights &
Innovation
• Leverageable insights are best obtained by talking in depth
with the people who actually buy your products – the
consumer
• Practical Innovation: Challenge is to balance the conflicting
objectives of unmet consumer need, technical feasibility &
affordability into innovative consumer-preferred products
• BRIDGE is able to provide the expertise
to progress seamlessly from insight to
idea, concept & innovative but
practical final product

4. Adding Value by Doing It Better
‘The best way to predict the future is to
invent it’
‘A change in perspective is worth 80 IQ
points’
-Alan Kay
‘Begin with the end in mind’
-Stephen R Covey

5. Why do Consumer Insights?
• Q. Why shouldn’t you sell roll-on APDs in India?
• Get inside the heads of your consumer to find out what
they really think about the category & your products
• Identify gaps in the market & beat
competitors to new opportunities
• Better position existing products:
new claims & benefits
• Get a handle on trends in rapidly
evolving emerging markets (e.g. India, China, Brazil)
• Insights are the key to innovation – the better the
insights the better the resulting innovations

6. How to do Consumer Insights?
• Home visits: Rigorous semi-quantitative approach
• 15 – 20 home visits across 1–3 locations per market
• In-depth interviews of 1–1.5hrs with 20 questions – keep it
simple!
• All SECs, but focus on ‘aspirational’ Bs and Cs (emerging
middle class in developing markets – e.g India: 160m in
2011; 267m in 2016 & 547m in 2026)
• Use a professional moderator
• Client involvement in home visits (marketing or technical)
• Store visits (modern & local trade)
• Identify 2-4 key leverageable insights - keep it focused!

7. How to Innovate?
• Innovation can be technology-driven
or consumer-driven
• Innovation is about better meeting
consumers’ needs - not necessarily using the latest high-tech
gadgets. Need to add value to the category
• Innovation can be incremental or radical – it can range from
new label claims, through new formulations, to completely
new formats
• Run focused innovation sessions with key marketers &
technicals
• Objective: 50-100 ideas, 10-20 concepts, 2-4 prototypes per
project feeding into the innovation pipeline
• Don’t forget to have fun!

8. Why choose Bridge?
• Insight & innovation projects planned &
executed seamlessly from beginning to end
• An in-depth insights-driven home visits
approach (not a quick look-see)
• Presentation & video clips of key
insights as a permanent reference
• Practical innovations based on a
unique combination of creativity
& practical technical knowledge

9. Turning Insights Into Innovations
• Vapor-active flying insect barrier sprays
– Unique in the market
– Invisible, odourless protection from flies & mosquitoes
– Insight: Unmet need for continuous action flying insect
killer aerosol inside & outside the home
Outdoor
• USP: 6hr fly & mosquito
protection
• High efficacy
Indoor
• USP: Leave windows open
• 4hr mosquito protection

10. • Innovative Cockroach Baits
2. Drain cover with bait
Insight: Consumers in
developing markets
worried about
cockroaches emerging
from drains with no
water traps
1. Insecticidal ‘crayon’ bait for developing
markets with better efficacy than chalks
Insight: insecticidal chalks popular in Asia,
but these have poor performance, are
repellent & only provide short-lived
protection
PATENTED
PATENTED PATENTED
3. Affordable
cockroach bait
Insight: Current bait
stations too
expensive for
developing markets -
this one is made
from milk-board

11. • Insecticidal Floor Cleaner
• Concentrate added to mopping bucket water
Uses a very low
level of active to
kill & repel
cockroaches &
other crawling
insects
PATENTED
Insight: consumers
in developing
markets are
disgusted &
embarrassed about
cockroaches
scuttling about on
their floors

12. • Coil that kills mosquitoes – ‘Killer Coil’
• Unique use of bifenthrin to kill mosquitoes
Current coils
mostly repel
mosquitos, but
they can recover
to bite & spread
disease
Insight: Consumers
want to kill
mosquitoes, as dead
mosquitoes can’t
spread disease
PATENTED

13. • Insect repellent spray for clothing
• Uses vapour-active transfluthrin which is released in a
controlled manner for continuous protection
A vapour-active
spray for clothing,
with no skin
contact & 6hr
protection
Insight: Consumers
are apprehensive
about spraying
repellents (esp.
DEET) directly on
their skin
Mosquito field
trial near
Darwin
PATENTED
LAUNCHED
OCTOBER
2019!

14. Consumer Insights Services
• Qual Global Consumer Insights for all FMCG Categories:
– Home visits
– Accompanied store visits
– Sensory studies
– Home use trials
– Exploratory Category
Research
• Idea brainstorming
• Concept writing
• General FMCG problem-solving
• Contract formulation development

15. Contract Formulation Development
• Formulation development & optimisation for all
types of aerosols
• Proactive ability to propose & develop innovative
claims, benefits & USPs
• Well equipped laboratory available
• 17 years of aerosol formulation expertise &
knowledge

16. Pest Products
Developed
Metered Pest Range Insect Repellent Range
Insect Bomb Range Aldi Atlas Range Hovex Range
Click ‘n’ Spray Outdoor Products Vaporgard Range Wasp Range

17. 14
Aldi Hypoallergenic Air Freshener Range Aldi Metered Hypoallergenic Range
ProChef Food Oil RangeAldi Special Buys

18. CONTACT DETAILS:
Andrew Scrivener
Email: bridgeinsight@gmail.com
Phone: +61 401 060 510
ABN: 53 510579 734
BRIDGE
Insight & Innovation
© Bridge Insight & Innovation (November 2019)