2. 
A bussiness plan is a document with the
necessary keys to transform your ideas
in a real company.

3. 1. Basic data of your idea.
 2. General presentation of the project.
 3. General presentation of the product.
 4. Market and competition study.
 5. Marketing.
 6. Inversion plan.


4. Project name; for example: Blue’s (an
imaginary restaurant).
 Basic data of the bussiness. You have to
explain the objectives of your project
and where and when you are going to
carry out it.
Blue’s is a luxury restaurant.
This project will begin 25 November 2013
in Huelin (Malaga).


5. 
You have to describe in detail the
activities you will realise and the
information of the promoter.
In Blue’s, Karl Matter, the promoter, has
done a document with his information
(experience, cualification…) and the
information of his restaurant (what type
or restaurant, types of foods…).

6. 
You have to explain the basic function of
the bussiness and the information of the
product.
In Blue’s, Karl Matter has done a
document in which he explains the type
of meals he offers to the consumer.

7. 
You have to study the different types of
consumers in the neighbourhood you
have put your bussiness.
Karl Matter has studied the different
kinds of people in Huelin. Then, he
knows more or less what type of food
he has to sell.

8. 
You also have to study the different
bussinesses that have a similar function
(competition).
Karl Matter has studied all the restaurant
in Huelin, to offer new things to the
consumers.

9. 
Marketing strategy:
-Distribution canals. It’s how you offer to
the consumer the different products.
In Blue’s, Karl Matter buys the meals to a
wholesaler and he sells it to the
consumer.

10. 
Publicity. You have to show your
products to secure its sale.
Karl Matter announced Blue´s in the
radio and in newspapers. He also
put advertisements in walls
and cars.

11. 
You have to prepare a list with the
different prices of all the materials you
need for your bussiness.
Karl Matter has done a list with the prices
of the meals, the taxes, the wages of
your employees…

12. You can receive subventions from some
institutions. But it’s not sure that they will
give it to you.
 You also can demand some credits or
microcredits to the bank.
 But these types of supports will be only
given to you once the company is
operating.


13. 
Nowadays, when creating a company,
young people prefer tourism, R&D&i, the
technological sector, computing…

14. In Malaga, there is an institution that
orientates you if you want to create a
company. This is «Cámara de Comercio»
 There, you can talk with some
especialists that will help you with any
doubt you have.
