This is a presentation on importance of Design in setting product strategy.

1. Setting Product Strategy
Importance of Product
Design and factors
affecting Design
BY
RAGHAV KUMAR
NETAJI SUBHAS INSTITUTE OF TECHNOLOGY, DELHI

2. 
" Design is the totality of features that affects how
a product looks and feels to a customer"

3. Benefits or importance of Design
Well Designed products are easy to
manufacture and distribute.
A Well Designed product is pleasing
to the customer, easy to open, install
and use.

5. "Well Designed
Products can
be easily
differentiated
from others in
the market"

7. Design should Reflect
 Bold Simplicity
 Real authenticity
 Familiar yet surprising nature

8. Design thinking involves
Creative brainstorming sessions.
Collaborative teamwork

9. Unique Designs
are the mainstay
of all luxary
brands!!!

10. Thank you !
BY
RAGHAV KUMAR
NSIT, DELHI