Product Design Development - CH2 Organizations

Universiti Malaysia Perlis
ENT 245
REKABENTUK dan PEMBANGUNAN PRODUK
(Product Design and Development)

‫السل مربو عليكمربو ورحمةربو اربو‬
‫ربو وبركاته‬
& Salam Sejahtera

11/09/13
- MULTIMEDIA DEVELOPMENT CORPORATION COPYRIGHT -

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Product Development Process
Well-defined development process is useful for the following
reasons:
1. Quality assurance – pass through checkpoints along the way
2. Coordination – master plans that defines the role of each of
the players on the development teams
3. Planning – development process includes milestone
corresponding to the completion of each phase. Timing of these
milestone anchors the schedule of the overall projects
4. Management – benchmarks for assessing the performance of
an ongoing development effort
5. Improvement – careful documentation and ongoing review
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Generic Product Development Process

Six phases : key roles at particular points of process
0. Planning – “phase zero” – project approval and launch
- begins with opportunity identifications
- guide by corporate strategy, assessment technology
market objectives
- output: project mission statements

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1. Concept development – “concept” –description of form,
function and features of products
- target market identified
- product concept generated/evaluated
- one/more concept selected and testing
- output: concept review

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2. System level design– definition of product architecture
- decomposition into subsystems and components
- preliminary design of key components
- output: geometry layout of product, functional spec
of subsystems, process flow design

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3. Detail design– complete spec of geometry, materials,
tolerance
- identification of all standards parts to be purchased
- process plan is established, tooling is designed
- output: control documentation of products

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4. Testing and refinement – construction and evaluation multiple
preproduction
- early (alpha) prototype built
- same geometry and material properties as intended
- beta prototype with part supplied as intended
- extensively evaluated and tested by customers
- goal to answer questions about performance and
reliability, to identify engineering changes

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5. Production rump up – product is made using the intended
production systems
- purpose to train the work force
- to work out any remaining problems
- at this stage, products supplied to prefer customers
- products is launch and available for widespread
distribution.

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Concept Development: The Front-End Process

Thank you and SELAMAT BERJAYA

Front-End Process – contains many interrelated activities
Activities of the Concept Development:
1. Identifying Customer Needs – understand customer
needs, effectively communicate them to development
team. Output: hierarchical list of need statements
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2. Establishing target Spec – spec translate customer
needs into technical terms
- spec are refined to be consistent
- output: list of target spec

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3. Concept generation – includes mix of external search,
creative problem solving among the team, systematic
exploration of various solution
- output: 10 – 20 concepts

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4. Concept selection – various product concepts are
analyzed and sequentially elliminated
- to identify the most promising concepts
- several iteration, initiate additional concept

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5. Concept testing – tested to verify that the customer
need have been met
- to assess the market potential
- to identify any short coming that must be remedied

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6. Setting final spec – earlier target spec are revisited
after the concept has been selected and tested
- the team has to commit specific value

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7. Project planning– the team creates detailed
development schedule
- devised strategy to minimize development time
- identify the resources to complete the project
- results: contract book - contains mission statements, c
customer needs, detail of the selected concept, product
spec, economic analysis, development schedule, project
staffing and budget


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8. Economic analysis – the team built an economic model for the
new products
- continuation of the overall development program
- to resolve specific trades-off between development cost and
manufacturing cost
- ongoing activities
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9. Benchmarking competitive products – undestanding
competitive product

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10. Modeling and Prototype – each stage involves various form a of
models and prototypes

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Product Design Development - CH2 Organizations

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