This document discusses marketing automation and how it can help drive leads, sales, and growth. It covers what marketing automation is, how to get started, common uses of marketing automation like email marketing and lead scoring, and whether it is worth it for companies. Specifically, it defines marketing automation as software that automates repetitive marketing tasks and improves digital marketing management. It also provides examples of how marketing automation can be used for email marketing, lead nurturing, landing pages, and tying various marketing automation functions together.