Brands recognize the importance of channel marketing programs, yet most don’t have the platform or the resources to optimize those programs. We know we can help — in at least five important ways. Introducing the Five C’s of Channel Marketing.
Senior Marketing Manager, Channels & Strategic Accounts
About the Job
The Senior Marketing Manager, Channels & Strategic Accounts is responsible for successfully planning and managing highly effective marketing programs targeting existing strategic accounts within the Global 500 segment and the development of partner marketing programs for ON24’s resellers, which includes a couple of the world’s largest software and communications companies.
Our Webinar Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive webinar program.
Senior Marketing Manager, Channels & Strategic Accounts
About the Job
The Senior Marketing Manager, Channels & Strategic Accounts is responsible for successfully planning and managing highly effective marketing programs targeting existing strategic accounts within the Global 500 segment and the development of partner marketing programs for ON24’s resellers, which includes a couple of the world’s largest software and communications companies.
Our Webinar Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive webinar program.
Product Roll Out Strategy Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Product Roll Out Strategy Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3rHhwuT
Resume: Program/Product Marketing Manager, Retail MarketingDanny Kim
Danny Kim's resume. A Program/Product Marketing professional with detailed experience working with wireless carriers and MVNO's. Experience in Retail/Channel Marketing, Partner/Account Management, and Business Development.
ABI is a global business-to-business marketing public relations agency, consistently named one of the Top 50 Agencies by B-to-B Magazine. Our mission is to consult our clients on marketing public relations strategies that will help them generate growth in revenue, profitability and market share, regionally and globally. From offices in New York, London and Singapore we serve multi-billion dollar, global organizations to smaller, regionally-focused companies.
Capabilities of Made in Germany - an award-winning marketing and creative strategy consultancy, helping government agencies and prime contractors to communicate to their target audiences with impact. Integrity of service, quality of products and efficiency in execution are the guiding principles.
Whether you are a manufacturer seeking a way to push sales through the distribution pipeline, or a distributor looking for a creative way to promote products or services, co-marketing is one marketing tool that can boost sales while improving the buyer/seller relationship. It is the ultimate way to create synergy as both suppliers and distributors work toward a common goal.
Powered by 24/7 technology, Real Media Group brings together every digital channel for the advertiser, while helping publishers monetize their content and run every facet of their advertising operations more effectively.
Second stop in the 5 c’s of successful channel marketing programsLocke Truong
Date: December 21, 2021
Author: Sam Oliff
— Edit
BLOGCAST
Prefer audio? Listen to the blog article instead.
Welcome to the next in our series highlighting the Five C’s of Channel Marketing: Create, Connect, Communicate, Convert and Calculate where we cover the critical components in any successful channel program. Last round, we covered Create, speaking to the ability to design strategic marketing programs using an effective content creation strategy. Here we feature Connect, perhaps the most important C of all, and one with a bit of a double meaning. Let me explain.
First stop in the 5 cs of successful channel marketing programsLocke Truong
Last time, I introduced you to the Five C’s of Channel Marketing: Create, Connect, Communicate, Convert and Calculate — a list first developed by StructuredWeb’s founder, Daniel Nissan, and promised we’d take an in-depth look at each “C” in subsequent posts. For many channel partners, the first C — Create — is a major stumbling block. When your brand can solve for this challenge, you open up new revenue opportunities and build a more engaged, active channel.
Product Roll Out Strategy Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Product Roll Out Strategy Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3rHhwuT
Resume: Program/Product Marketing Manager, Retail MarketingDanny Kim
Danny Kim's resume. A Program/Product Marketing professional with detailed experience working with wireless carriers and MVNO's. Experience in Retail/Channel Marketing, Partner/Account Management, and Business Development.
ABI is a global business-to-business marketing public relations agency, consistently named one of the Top 50 Agencies by B-to-B Magazine. Our mission is to consult our clients on marketing public relations strategies that will help them generate growth in revenue, profitability and market share, regionally and globally. From offices in New York, London and Singapore we serve multi-billion dollar, global organizations to smaller, regionally-focused companies.
Capabilities of Made in Germany - an award-winning marketing and creative strategy consultancy, helping government agencies and prime contractors to communicate to their target audiences with impact. Integrity of service, quality of products and efficiency in execution are the guiding principles.
Whether you are a manufacturer seeking a way to push sales through the distribution pipeline, or a distributor looking for a creative way to promote products or services, co-marketing is one marketing tool that can boost sales while improving the buyer/seller relationship. It is the ultimate way to create synergy as both suppliers and distributors work toward a common goal.
Powered by 24/7 technology, Real Media Group brings together every digital channel for the advertiser, while helping publishers monetize their content and run every facet of their advertising operations more effectively.
Second stop in the 5 c’s of successful channel marketing programsLocke Truong
Date: December 21, 2021
Author: Sam Oliff
— Edit
BLOGCAST
Prefer audio? Listen to the blog article instead.
Welcome to the next in our series highlighting the Five C’s of Channel Marketing: Create, Connect, Communicate, Convert and Calculate where we cover the critical components in any successful channel program. Last round, we covered Create, speaking to the ability to design strategic marketing programs using an effective content creation strategy. Here we feature Connect, perhaps the most important C of all, and one with a bit of a double meaning. Let me explain.
First stop in the 5 cs of successful channel marketing programsLocke Truong
Last time, I introduced you to the Five C’s of Channel Marketing: Create, Connect, Communicate, Convert and Calculate — a list first developed by StructuredWeb’s founder, Daniel Nissan, and promised we’d take an in-depth look at each “C” in subsequent posts. For many channel partners, the first C — Create — is a major stumbling block. When your brand can solve for this challenge, you open up new revenue opportunities and build a more engaged, active channel.
Incentives: The Secret Ingredient of a Successful Channel Enablement StrategySeth Jacobsen
When it comes to enabling your sales channels, it’s important to have partners you can count on to help you move your products effectively and efficiently.
But how do you design and implement a channel strategy that will get their buy in and enable them to succeed? It’s all a matter of asking the right questions.
Marketing And Its Future Metrics Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Marketing And Its Future Metrics Proposal PowerPoint Presentation Slides.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Serrsm
If your company needs to submit a Marketing Strategy Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/38knO9Y
The channel sales model is a great way to scale up your business. But, that doesn't mean channel sales is easy. It comes with its own set of challenges. Download this whitepaper to learn more about the 7 steps to smoother channel management.
The Smarketers are growth catalysts for B2B Organizations helping them generate leads and new business by using a strategic mix of Inbound Marketing, content and best practices of sales and lead generation.
How do you choose the right channel incentives to match your strategy and accomplish your organizational goals? Is it science? Is it art?
In this presentation, Dan Overgaag, Principal for The Spur Group, Rod Baptie, Founder of Channel Focus/ Baptie & Co, and Steven Kellam VP of Global Alliances at 360insights shared and discussed a framework for how to choose and implement the right channel program to achieve transformational goals.
“You can download this product from SlideTeam.net”
Showcase your proficiency in business communications and gain the client’s attention by using our topic-specific Marketing Strategy Proposal PowerPoint Presentation Slides. Explain the proficiency that your company holds in business communication, marketing factors, and advertisements that help your clientele in increasing brand awareness in different geographies. Illustrate the customized plans that your business offers like product development, market research, branding, online and offline advertising, public relations, and content marketing. Use this presentation template to portray your project summary, problem statement, proposed solutions, proposed channels for marketing, marketing approach, marketing project timeframe, future action metrics, client testimonials, payments terms, etc. With the aid of our reliable marketing plan proposal PPT theme, you can impress your clients by focusing on different strategies your workforce use for a successful product launch in the market. State the advantages your clients will get from these marketing plans offered by your company. Bring the attention of your business clients to your proposal by describing the various advanced services along with their communication methods to approach different segments in the market. Employ this creatively designed target market proposal PowerPoint presentation template and throw some light on your online and offline marketing strategies that include social media, webinar, e-mail, online conferences, online advertising, blogs, networking, speaking, meetings, print publications, trade shows, print advertising, etc. Use this PPT template to elaborate on the various analytical tools your company provides for measuring and assessing results. This information will help in landing more customers. Take the assistance of our interactive market strategy proposal PowerPoint graphic to illustrate your planning, execution, and evaluation program that gives your business partners more clarity about discovery, creation, pre-motion, live fundraising, post-campaign, and analysis of the product. You can download our ready-to-use market planning proposal PPT theme to create a positive impact on your prospects that turn into clients. https://bit.ly/3FIJiNY
Five best practices for social media marketingLocke Truong
Date: December 14, 2021
Author: Greg Forster
— Edit
BLOGCAST
Prefer audio? Listen to the blog article instead.
Channel partners understand that social media marketing should be a vital (and completely free) part of their overall marketing strategy, but they are unsure how to start, or they have tried with minimal results. We’ve learned through our conversations with channel partners that many find social media marketing confusing and question if it can truly benefit their business.
Measuring the Effectiveness of B2B MarketingHileman Group
Measuring the business impact of digital marketing efforts continues to be one of the biggest struggles in B2B. Learning how to effectively measure these campaigns will help ensure the success of your team and organization. View this presentation to learn how to integrate data, measure ROI and more in order to improve your B2B marketing efforts.
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
How the 5 Cs help big technology brands deliver channel marketing success
1. How the 5 C’s help big
technology brands
deliver channel
marketing success
2. HOW THE 5 C’S HELP BIG TECHNOLOGY BRANDS DELIVER CHANNEL MARKETING SUCCESS
STRUCTUREDWEB.COM
Did you invest more in sales and marketing programs directed at
your channel partners this year? More than two-thirds of the
respondents to the first annual Channel/Partner Marketing
Benchmark Survey say they bumped up their channel marketing
efforts during 2021. But, unfortunately, some of those efforts aren’t as
effective as they could be — only 20% of respondents describe their
current programs as “very effective.”
3. HOW THE 5 C’S HELP BIG TECHNOLOGY BRANDS DELIVER CHANNEL MARKETING SUCCESS
STRUCTUREDWEB.COM
It’s metrics like these that drive the work we do at StructuredWeb.
Brands recognize the importance of channel marketing programs, yet
most don’t have the platform or the resources to optimize those
programs. We know we can help — in at least five important ways.
Introducing the Five C’s of Channel Marketing.
4. HOW THE 5 C’S HELP BIG TECHNOLOGY BRANDS DELIVER CHANNEL MARKETING SUCCESS
STRUCTUREDWEB.COM
Several years ago, our founder, Daniel Nissan, introduced the list as a
simple framework for designing successful channel marketing
programs. Since then, we’ve seen top brands like Veeam and Aveva
win Forrester B2B Summit Awards and customers like Ingram Micro
Cloud and Nuvias generate business success using our
comprehensive, enterprise-grade channel marketing automation
platform.
Create, Connect, Communicate, Convert and
Calculate
5. HOW THE 5 C’S HELP BIG TECHNOLOGY BRANDS DELIVER CHANNEL MARKETING SUCCESS
STRUCTUREDWEB.COM
By helping you Create effective, engaging and localized content,
Connecting partners to the right content at the right time, allowing
you and your partners to Communicate to customers in a variety of
marketing touch points (and languages), providing tools to help
Convert leads into sales, and Calculating results through real-time
analytics, StructuredWeb helps brands like yours launch, maintain
and monitor highly effective channel marketing programs.
6. HOW THE 5 C’S HELP BIG TECHNOLOGY BRANDS DELIVER CHANNEL MARKETING SUCCESS
STRUCTUREDWEB.COM
Empowering and managing an increasingly diverse partner channel
requires a multi-faceted, multi-pronged approach — one that Jay
McBain, Forrester’s Principal Analyst, Channel Partnerships &
Alliances, says is no longer possible without automation. Our platform
provides that automation, ensuring existing customers are retained,
no new opportunity is missed and partners remain engaged and
selling.
Impossible Without Automation
7. HOW THE 5 C’S HELP BIG TECHNOLOGY BRANDS DELIVER CHANNEL MARKETING SUCCESS
STRUCTUREDWEB.COM
We’re kicking off a new series to provide an in-depth guide into each
of the Five C’s, so stay tuned as we walk you through the tips,
techniques, and tools we’ve seen deliver quantifiable results for some
of the world’s leading brands.
8. Actionable Insights
Q1 Q2 Q3
Social syndication
Are you ready to activate
your channel marketing?
Co-brandable
A flexible and
scalable platform
for channel-
driven companies
StructuredWeb
Request a call or a free demo now.
UNLIMITED
super
charged
Lead generation
Aa
Easy edits
Global support
50+
Languages
supported
STRUCTUREDWEB.COM
