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1. LETTER
WRITING
Prepared by: Dr. Poonam Dua
Assistant Professor in Management

2. Tips for Writing Persuasive
Letters
 Introduction: state your main point clearly.
 Provide supporting evidence/details for
your main point.
 Convince your reader through other means:
appeal to their emotions, prove your
credibility, etc.
 Conclusion: restate your main point.

3. Tips of Writing Sales Letter
 Write a catchy hook
 Integrate case studies
 Make it time-sensitive
 Speak to the audience’s desires and pain
points
 Make it easy to read

4. Tips of Writing Resignation
Letter
 A salutation
 Your intention and departure date
 Your reason(s) for leaving
 A thank you
 Your contact information

5. Format of a Business/Formal
Letter Point wise
 Sender’s Address
 Date
 Name of the Receiver
 Address of the Receiver
 Salutation
 Subject
 Introduction
 Body Conclusion

6. Tips of Complaint Letter
 the subject of your complaint
 your original expectation about the subject
 what went wrong
 details of any attempts by the other party to
put right the problem, and why they did not
work
 why the fault or error or action affects you so
greatly
 what compensation you seek

7. FORMAT OF LETTER
 Sender’s Address in 2-3 lines
 To,
 <concerned person>
 <address>
 <Location of the office>
 Date:
 Subject:
 Salutation: Dear sir/ ma,am,
 <Subject matter in maximum 3 paragraphs

8. Example of Job Letter
 Dear Ritesh,
With great pleasure, I would like to extend
the following employment offer.
Position: General Manager
Start date: 1st July 2023
Salary: Rs.50,000/-
This employment offer is contingent upon
the successful completion of the project.This

9. Formal letter Damaged
Product Received
 5/652, SNV Street
 VKL Colony
 Mumbai
 November 26, 2021

 The Manager
 Customer Service Department
 Taurus Shop
 New Delhi – 110023


10. THANKS