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1. PRINCIPAL OF
BUSINESS
COMMUNICATION
By:- SAVI KAUSHAL
EN ROLL NO:-
01221301722
BBA 2 SEMESTER 2
SHIFT
SEC :-A

2. WHAT IS BUSINESS
COMMUNICATION?
• Business communication is exchanging
information between employees and those
outside the organization. Employees and
management interact with one another
through effective communication to
accomplish organizational goals. It aims to
reduce errors and enhance organizational
procedures.

3. PRINCIPLES OF
BUSINESS
COMMUNICATION

4. 1. Clarity:
• Clear communication avoids confusion. Clarity is also important in non-verbal
communication.
• See the tips given below.
• Always select easy words to clarify your thoughts and ideas
• Deliver straightway instead of a roundabout
• Short sentences are recommended
• Avoid extra words and sentences
• Clear everything in a short message

5. Conciseness
• It means our message must be short. Everything should be included clearly in it. Long
and monotonous messages are sometimes avoided by the readers. They do not pay heed
on this kind of messages.
• Quite short and clear messages are worth reading. Look at some tips given here.
• Arrange the words in sequence
• Avoid unnecessary wording
• Don’t repeat the words
• Say everything in short message

6. Completeness
• It is a fact that an incomplete message creates misshape. Completeness is a must for
clear and effective communication. Effective communication contains all facts required
for both parties. A complete message makes the recipient satisfied and contented.
Sometimes wrong or incomplete messages create misunderstanding in communication.
• Let’s see some tips.
• Read the message twice before sending
• Make surety about the recipient
• All the things should be well mannered
• Keep the message short and sweet

7. Courtesy
• We should keep friendly relations with those to whom we communicate. It is a popular proverb,
“Courtesy brings happiness”.
• Maintaining relationship is good for a business. Business communication depends on relations.
• We should keep friendly nature for better communication. These are some points to be
remembered.
• Give a prompt reply to the message
• Avoid irritating quotes
• Apologize if there is any mistakeor misbehavior
• Always say ‘Thank you’ without hesitating

8. Correctness
• A mistake in communication creates confusion as well as makes our communication
unfruitful. Follow the tips given below.
• Before sending the message, check it properly grammatically and spellings
• The salutation should be in an honored manner
• All the facts, figures, etc. should be correct
• Send messages at the correct time
• Do not neglect anything which is important

9. Consideration
• When you send any message, consider yourself as a receiver instead of sender. What you
like write the same words. Consider the needs and requirements of the receivers while
sending the message. Consider the opposite person’s priority the highest.
• Listen the receiver carefully to avoid misunderstanding. Look at the tips given here.
• Put ‘You’ in place of the receiver
• Use kind words to win the heart of the receiver
• Consider his needs in your mind
• Be pleasant while drafting a message

10. Concreteness
• The meaning of concrete if clear. Firm mindset is necessary in communication.Being concretemeans being definite
in sending messages. Our message should not be round about. What you want to say must be clarified in the
message. Avoid using unnecessary words which create confusion in reader’s mind.
• Here are some tips to create effectiveness in our communication.
• Use particular words
• Avoid interfering words or sentences
• Use exact words of information
• Check the words before sending
• Never use abuse or misleading sentences.

11. THANK YOU