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ROBIN ASH AND PRINTZHOF
PRESS
Group 11:
Chakshu Sahni
Bharath Kumar
Sravan Kumar
Parth Keshav
Midhun Mohan
Praveen Kumar
PROBLEM STATEMENT
Robin Ash recently appointed COO of Printzhof Press needs to determine how to
implement the changes required to create sustainability in the organizational
culture and operations.
DIAGNOSIS
 Responsibility to generate employees to move more quickly
 Enhancements & Issues with product development
 Change the laid back attitude in employees
 Created Effective Evaluation Process/ Reward Process for the employees
 Motivation among Employees
DATAAND FACTS
 Printzhof Press started losing their
share in customers from 1940 when
Leif Nygren resisted for the new
changes in the company for the
introduction of online resources.
 The new COO Lars Kross who was
appointed under the guidance of EHH
also resisted the introduction of eBooks
and online learning materials which
resulted in the company’s performance
to decline every year.
 There was a basic assumption among
the employees of Printzhof Press about
the culture that company focus only on
the employee’s loyalty rather than the
expansion or improving the
competition. They assumed that the
upper management will be treating
them with respect and will never be
indulging in any operational issues.
 Since Printzhof Press was Slow to
respond to the changing environment
and its resistance to change, the growth
of the company declined
Adaptive vs. Non-Adaptive Culture
Core Values
 Adaptive Corporate Cultures
Managers care deeply about customers, stockholders & employees.
 Non-adaptive Corporate Culture
Managers only care about themselves
MOTIVATION
 According to expectancy theory, People are ready to work hard only when their hard
work will be rewarded at the right time. Employees were rewarded high salaries and
there was a poor performance evaluation system.
 All the employees and managers were lacking motivation since there was no goal set
for them to achieve. Ash introduced a new system which ranks the employees and
managers instead of rating them in turn increasing their motivation and urge to do their
best.
ATTITUDE
 The case study shows Behavioral component of attitude.
 When Ash first met Paul Davidson, Matson and Harry Raines for an informal meeting
over a coffee, she learnt contrasting opinions from them yet she chose not to argue but
take insights from the meeting.
PERSONALITY
 Ash has a solid track record and very commendable on-paper credentials. She could
have chosen to be a boss but she chose to be humble and did not impose her decisions.
This goes on a long way to show her personality traits.
 When Bob told Ash that she is to replace Kross in the company, her first reaction was
that she showed concern and asked if Kross is healthy.
CONFLICT MANAGEMENT
 When she believed that Raines, HR, is not doing his job well, she thought of replacing
the HR with a trusted aide of hers, but chose not to do so in the end. Her choice to be
collaborative rather than being competitive or accommodating shows her conflict
management skills.
 Same is the case with Davidson. She zeroed in on the root cause behind the inefficiency
but did not act impulsively.
 Nygren expected his managers to work out conflicts without him taking any side or
taking charge on resolving the conflicts.
ORGANISATIONAL POWER
 Here legitimate power was applied to implement the transformational leadership style.
 All employees in human resource department was rated “Above Average”. In this way,
employees cannot be efficiently and fairly evaluated by their job performance. Based on
ability to asset influence, legitimate power should be exercised to solve problems within
the organization and point in the right direction in terms of profit and market shares.
 To evaluate whether the adjustment of leadership style would be effective or not, an
evaluation of several different aspects must be done across the company.
 Profit, Sales Revenue and Cost structure.
LEADERSHIP
 Publishers adopted transformational leadership. Transformational leadership involves
“inspiring followers to commit to shared vision that provides meaning to their work
while also serving as a role model who helps followers develop their own potential and
view problems from new perspectives”.
 They encouraged employees to think more individually and creatively by setting some
specific goals for the company.
 COO Lars Kors had set the sales goal for sales department and innovation goals for the
marketing department and managers.
CONCLUSION
 Printzhof press needs to make major changes to stay competitive in the publishing
industry. Changing from delegative leadership style to transformational leadership style
which will encourage employees to be more motivated.
 Also evaluating employees will also motivate them to come up with the new ideas to
keep the customers.
 Robin Ash and Printzhof management team should buy into these changes so that the
company will make the necessary adjustments to again become profitable.
 Printzhof has to be more innovative to keep up to the market trends.

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world-environment-day-2024-240601103559-14f4c0b4.pptx
 

Problem statement

  • 1. ROBIN ASH AND PRINTZHOF PRESS Group 11: Chakshu Sahni Bharath Kumar Sravan Kumar Parth Keshav Midhun Mohan Praveen Kumar
  • 2. PROBLEM STATEMENT Robin Ash recently appointed COO of Printzhof Press needs to determine how to implement the changes required to create sustainability in the organizational culture and operations.
  • 3. DIAGNOSIS  Responsibility to generate employees to move more quickly  Enhancements & Issues with product development  Change the laid back attitude in employees  Created Effective Evaluation Process/ Reward Process for the employees  Motivation among Employees
  • 4. DATAAND FACTS  Printzhof Press started losing their share in customers from 1940 when Leif Nygren resisted for the new changes in the company for the introduction of online resources.  The new COO Lars Kross who was appointed under the guidance of EHH also resisted the introduction of eBooks and online learning materials which resulted in the company’s performance to decline every year.  There was a basic assumption among the employees of Printzhof Press about the culture that company focus only on the employee’s loyalty rather than the expansion or improving the competition. They assumed that the upper management will be treating them with respect and will never be indulging in any operational issues.  Since Printzhof Press was Slow to respond to the changing environment and its resistance to change, the growth of the company declined
  • 5. Adaptive vs. Non-Adaptive Culture Core Values  Adaptive Corporate Cultures Managers care deeply about customers, stockholders & employees.  Non-adaptive Corporate Culture Managers only care about themselves
  • 6. MOTIVATION  According to expectancy theory, People are ready to work hard only when their hard work will be rewarded at the right time. Employees were rewarded high salaries and there was a poor performance evaluation system.  All the employees and managers were lacking motivation since there was no goal set for them to achieve. Ash introduced a new system which ranks the employees and managers instead of rating them in turn increasing their motivation and urge to do their best.
  • 7. ATTITUDE  The case study shows Behavioral component of attitude.  When Ash first met Paul Davidson, Matson and Harry Raines for an informal meeting over a coffee, she learnt contrasting opinions from them yet she chose not to argue but take insights from the meeting.
  • 8. PERSONALITY  Ash has a solid track record and very commendable on-paper credentials. She could have chosen to be a boss but she chose to be humble and did not impose her decisions. This goes on a long way to show her personality traits.  When Bob told Ash that she is to replace Kross in the company, her first reaction was that she showed concern and asked if Kross is healthy.
  • 9. CONFLICT MANAGEMENT  When she believed that Raines, HR, is not doing his job well, she thought of replacing the HR with a trusted aide of hers, but chose not to do so in the end. Her choice to be collaborative rather than being competitive or accommodating shows her conflict management skills.  Same is the case with Davidson. She zeroed in on the root cause behind the inefficiency but did not act impulsively.  Nygren expected his managers to work out conflicts without him taking any side or taking charge on resolving the conflicts.
  • 10. ORGANISATIONAL POWER  Here legitimate power was applied to implement the transformational leadership style.  All employees in human resource department was rated “Above Average”. In this way, employees cannot be efficiently and fairly evaluated by their job performance. Based on ability to asset influence, legitimate power should be exercised to solve problems within the organization and point in the right direction in terms of profit and market shares.  To evaluate whether the adjustment of leadership style would be effective or not, an evaluation of several different aspects must be done across the company.  Profit, Sales Revenue and Cost structure.
  • 11. LEADERSHIP  Publishers adopted transformational leadership. Transformational leadership involves “inspiring followers to commit to shared vision that provides meaning to their work while also serving as a role model who helps followers develop their own potential and view problems from new perspectives”.  They encouraged employees to think more individually and creatively by setting some specific goals for the company.  COO Lars Kors had set the sales goal for sales department and innovation goals for the marketing department and managers.
  • 12. CONCLUSION  Printzhof press needs to make major changes to stay competitive in the publishing industry. Changing from delegative leadership style to transformational leadership style which will encourage employees to be more motivated.  Also evaluating employees will also motivate them to come up with the new ideas to keep the customers.  Robin Ash and Printzhof management team should buy into these changes so that the company will make the necessary adjustments to again become profitable.  Printzhof has to be more innovative to keep up to the market trends.