Proakatemia is the entrepreneurship unit at Tampere University of Applied Sciencies. Students at Proakatemia learn entrepreneurship and team leadership by running and managing their own cooperative as a team. This slideshare gives an introduction to how do they learn and study and what is the coaches' role in their journey.

1. Welcome to
Proakatemia!

2. This is Finland
Population 5,4 million
Capital city Helsinki
Bilingual Finnish & Swedish
Bilingual Finnish & Swedish
Almost 2 million saunas and nearly 200 000 lakes!

3. Vision 2019
Tampere University of
Applied Sciences
gives keys to success
by creating new and
international know-how
20 902 applicants (2015)
12 585 students (2015)
2 093 qualified (2015)
6 fields of studies
nearly 50 degree-programmes
350 cooperation universities
in 50 different countries
428 exchange students (2015)
864 goes to exchange (2015)

4. Degree programmes
Entrepreneurship
Services

6. • Founded in 2012
• Inspiring events and training sessions
• Developing the coaching skills of teachers
• Entrepreneurship studies (open to all TAMK students)
• Personal coaching and mentoring
Y-kampus - Gives Wings to Ideas
Y-Kampus

7. Proakatemia
How do I make myself the best I can be?
Degree-programme of entrepreneurship and team-leadership
TAMK - Proakatemia

8. Proakatemia on a Wall

9. “Are you sick and tired of cramming for exams –
How about a trip around the world?”
Proakatemia was founded September 6th in the year 1999.
The first team was founded by 20 courageous students and it was called Villivisio.
Nowadays it’s the third biggest advertising company in Tampere.
The number of graduated teams is now already 28overall!
During the past 17 years our network of alumnis has grown over 400 members!

10. Team-entrepreneurs
➔ Establishing a company of about 20 students
◆Eventa (travel, tourism) & Motive (welfare) are continuous teams
➔ Each team chooses a business leader
➔ Taking a shot at different projects
➔ Dialogue in training sessions
➔ Learning from mistakes

11. Study contents
A total of 1100 project
hours per student.
Before graduation
Thesis 24h Final Camp

12. Training sessions ( 2 x 4 hours, in a week)
• training sessions develop during the
learning process
• dialogue
• introduction on the topic
money
innovatingvisual
facilitation
books
thesis
MBTI
event
organizing
performing
sales
commitment
projects
coding
leadership
start-ups

13. Book essays
• Literature consists 24% of studies
• Important part of the learning
process
• knowledge projects
Teamwork-essay

14. Typical week
in
Proakatemia

15. Tools for learning
LEARNING CONTRACT
BY IAN CUNNINGHAM
The aim of the learning contract is to structure
thoughts, add self- awareness, create goals for
learning and to work as a tool for the team to
set their common goal and to create trust.
Learning contract answers the following:
WHERE HAVE I BEEN, WHAT HAVE I DONE
PREVIOUSLY?
WHERE AM I NOW?
WHAT DO I WANT TO ACCOMPLISH?
HOW WILL I DO IT?
HOW DO I MAKE SURE I HAVE REACHED MY GOAL?
MOTOROLA MODEL
QUICK TOOL FOR COLLECTING
FEEDBACK
What went well?
What can I/we do better next time?
What did I learn?
What will I take into practice?

16. Coaches responsibilities
Coaches aren’t responsible for the
projects.
They are not teachers, they don’t give
straight answers, they make students think
themselves.
They observe and support the
development of the team and challenge
and motivate the invididuals.
Coaches are in no way part or legally
connected to the student companies
(nor is the university).
Coach is an expert of the learning process.

17. • Specializing units
• Student-driven community development
The board of Proakatemia
Business Leaders
of each team
Head of International relations
Head of Marketing
Assistant Coach
Head Coach

18. •Network of contacts
•Partners for projects
•Graduates
• Contact details from the Gallery
• Godparents of a team
Community

19. Statistics
Our goal is to increase the revenue 20% every year
About 37% continues as entrepreneurs directly after graduation
In 2016, the total turnover of companies was approximately
763.000€

20. Vision for 2019
TRUST
Proakatemia is the most inspiring
Finnish entrepreneurship community
which draws business life forces.
COURAGE
At Proakatemia we are willing to grow:
we challenge one another to surpass
ourselves and use the global
possibilities.
DEEDS
At Proakatemia we are agile to scan
new entrepreneurship ideas, put digital
possibilities into practice, and tough
entrepreneurs who want to succeed.
LEARNING
Proakatemia is a role model in learning
and working together and professional
development.

21. Vision for 2019
Success
Proakatemia is the best source of knowledge
and competence for entrepreneurs of the
2020s.

22. Master’s Degree Programme in Entrepreneurship and
Business Competence
Option of Entrepreneurship

23. Objective
The degree programme aims at training entrepreneurs to understand
challenges and possibilities of future business and find ways to expand and
develop their own business.
▪ Careful preparation and studying of theory are needed before the
contact teaching lessons
▪ Attendance at contact teaching lessons is necessary
▪ The education is a journey of 1.5 years

24. Structure of Studies (90 cr in total)
Management of Change, 10 cr
Meaning of Entrepreneurship and Competitive
Advantage, 10 cr
Developing Business, 10 cr
Network Competence, 10 cr
International Competence, 10 op
Elective Studies, 10 cr
Development
Project, 30 cr

25. Developing Business
Students can develop the processes and business model of their own
company.
▪How do I recognise diverse processes in my company and develop the business
operation?
▪How do I develop my project competence?
▪How do I utilise diverse business models in developing the operation of my company?

26. From our graduates
’’I would recommend Proakatemia for an ambitious
person with sense of direction.’’
’’It doesn’t fit for everyone. You have to have a
personality of certain kind to fit in.’’
’’I probably would’ve left my studies, if there was no
Proakatemia.’’

27. "Tell me and I forget.
Teach me and I remember.
Involve me and I learn."
- Benjamin Franklin

28. Find us online and in social media:
www.proakatemia.fi
/proakatemia @Proafi@Proafi
#proakatemia #unelmienkoulu