This document outlines a strategy for attracting and hiring passive candidates through proactive employee referral programs (PERP). It discusses: 1. Networking to source talent by converting jobs to careers and targeting 83% of the talent market, not just using networking for hiring. 2. Creating a visible talent community (VTC) to further target passive candidates through compelling content on niche boards and a performance-based approach. 3. Developing a 360-degree network map to identify and source referrals from 1st, 2nd, and 3rd degree connections through PERP, hopscotch networking, and cherry-picking strategies.