The document outlines the 6 Cs of passive candidate recruiting, emphasizing the importance of connections in the hiring process. It provides strategies for implementing effective recruiting methods and highlights the need for utilizing social networks for sourcing candidates. Additionally, it discusses various workflows, tools, and steps for optimizing the recruitment of top talent in today's competitive job market.

1. The 6Cs of Passive Candidate Recruiting ‐ Connections
Performance-based Hiring
The Official Rules for Hiring Top Talent
The 6Cs of Passive Candidate
Recruiting – Connecting
Handout: budurl.com/6Cs825HO
Based on Lou Adler’s
Hire With Your Head
(John Wiley & Sons, 2007)(
©2011. All Rights Reserved. The Adler Group, Inc.
www.adlerconcepts.com
Rev 811
Recruiting Passive Candidates
The 6Cs and the Importance of Connecting
Topic 1 • The 6Cs PLUS One
Topic 2 • Surplus vs. Scarcity Hiring Model
Topic 3 • 360° Dynamic Connections
Topic 4 • Advanced Networking
Topic 5 • Implementation & Next Steps
Handout: budurl.com/6Cs825HO
©2011 All Rights Reserved  The Adler Group, Inc.  www.adlerconcepts.com  info@adlerconcepts.com

2. The 6Cs of Passive Candidate Recruiting ‐ Connections
Recruiting Passive Candidates
The 6Cs +1
Handout: budurl.com/6Cs825HO
Comparing 6Cs by Recruiter
6Cs Ranked Most Important or Essential
80%
70%
60%
50%
Corp
40% Agency
Retained
30%
20%
10%
0%
Compelling Control Career Conviction Connections Closing
©2011 All Rights Reserved  The Adler Group, Inc.  www.adlerconcepts.com  info@adlerconcepts.com

3. The 6Cs of Passive Candidate Recruiting ‐ Connections
Top TalentDo your have a formal
Workflow
Active Candidate process to “bridge the
Search Engine gap” between
External Recruiter Engagement &
Connecting ‐ ERP Acceptance?
Criteria to Engage
Title – Company
Compensation
Do your job postings Location – Job
Talent Pool & messages
Outbound CRM describe career
Connecting ‐ ERP moves or lateral
transfers?
Criteria to Accept
Career Opportunity
Passive Prospect Job & Impact
LinkedIn – Name Gen Hiring Manager – Team
Is your internal hiring process
Outbound Message
based on a “scarcity of talent” Comp – Work/Life
Recruiter Network
model or a “surplus of Company/Culture/Mission
Auto ERP Connection
candidates” model?
Hub & Spoke vs. Point to Point
Think Beyond Peer-to-Peer!
©2011 All Rights Reserved  The Adler Group, Inc.  www.adlerconcepts.com  info@adlerconcepts.com

4. The 6Cs of Passive Candidate Recruiting ‐ Connections
Inside-Outside Connecting
Inside-Out- ERP2:
start with open job
and find people
through your
employee’s
connections
Outside-In: job
hunters looking for
employees to refer
them
EXERCISE
3D Dynamic 360° Networking
Who knows my candidate?
LinkedIn
& Groups
Project Advisors
Team
Members Consultants
Nodes
Vendors
Project
Customers
Managers
Mentors
Mentees
©2011 All Rights Reserved  The Adler Group, Inc.  www.adlerconcepts.com  info@adlerconcepts.com

5. The 6Cs of Passive Candidate Recruiting ‐ Connections
ERP: Connections
ERP2: Automated
Connections
PERP: Proactive
Targeted Best
Connections
PERP2: Proactive
Targeted Automated
Best Connections
©2011 All Rights Reserved  The Adler Group, Inc.  www.adlerconcepts.com  info@adlerconcepts.com

6. The 6Cs of Passive Candidate Recruiting ‐ Connections
Navigating the Network
Inside-Out
PERP, Hopscotch and
Cherry Picking
Who in Your Company
is Worth PERPing?
©2011 All Rights Reserved  The Adler Group, Inc.  www.adlerconcepts.com  info@adlerconcepts.com

7. The 6Cs of Passive Candidate Recruiting ‐ Connections
The Basic Network Call
• Recruit 1st, Network 2nd
• Vague title
Let me ask you
• Ask 99% question
candidly, would you
• Get candidate to talk 1st
be open to explore
a new career
• Overcome objections
opportunity if it was
• Engage 5-10 minutes
clearly superior to
• Get names & org charts
of people who aren’t
what you’re doing
looking! today?
Connecting & Control
• Establish “conditional”
leverage with opening
pitch
– Don’t lose leverage
– Be vague about title
– Must only give job pitch
AFTER profile
• Decide if you should
network or recruit in the
first 5-10 minutes
• Connect on LinkedIn and
Cherry-Pick
©2011 All Rights Reserved  The Adler Group, Inc.  www.adlerconcepts.com  info@adlerconcepts.com

8. The 6Cs of Passive Candidate Recruiting ‐ Connections
Next Steps – info@adlerconcepts.com
June 22, 2011
Next – “OWN” the 6Cs PLUS 1 Lou – It was terrific bumping into you today at
LinkedIn. The training you conducted for my
leaders at Yahoo had a tremendously positive
- Quickie Audit Review of 6Cs +1 impact on the quality of our hires. I am often
lending your "One-Question Interview" CD to
- Attend Recruiter Boot Camp others and recommending your book, "Hire With
Your Head." LinkedIn would greatly benefit from
- Sneak Peek – Aug 26th
your teaching. Please let me know if there is
- LIVE: Toronto , New York City, D.C. anything I can do to endorse or otherwise
progress your engagement with LinkedIn.
- ONLINE: Monthly, four 2-hr modules
- Full-year “All You Can Take” Training Cheers!
GA - Engineering Director
- Interactive 24/7 Learning Center LinkedIn
- Hiring Manager Taming Course
Next Steps – info@adlerconcepts.com
Next – “OWN” the 6Cs PLUS 1
- Quickie Audit Review of 6Cs +1
- Attend Recruiter Boot Camp
- Sneak Peek – Aug 26th
- LIVE: Toronto , New York City, D.C.
- ONLINE: Monthly, four 2-hr modules
- Full-year “All You Can Take” Training
- Interactive 24/7 Learning Center
- Hiring Manager Taming Course
©2011 All Rights Reserved  The Adler Group, Inc.  www.adlerconcepts.com  info@adlerconcepts.com

9. The 6Cs of Passive Candidate Recruiting ‐ Connections
Connecting with Talent
on the Social Web
The Recruiting Platform
for the Social Web
live collaborative viral real-time
social applicant social recruiting
CRM tracking recruiting intelligence
©2011 All Rights Reserved  The Adler Group, Inc.  www.adlerconcepts.com  info@adlerconcepts.com

10. The 6Cs of Passive Candidate Recruiting ‐ Connections
Making connections
on the social web
Fast, easy sourcing Live, social CRM Targeted social recruiting
What’s a Jobvite?
©2011 All Rights Reserved  The Adler Group, Inc.  www.adlerconcepts.com  info@adlerconcepts.com

11. The 6Cs of Passive Candidate Recruiting ‐ Connections
 Recruiter CRM
Bring together leads from all sourcing
activities, then engage and communicate
with your talent pool.
 Faster, Easier Sourcing
Jobvite does the hard work for you by surfacing
relevant passive candidates from profile data
on the web.
 Targeted Campaigns
Match jobs to all relevant contacts at
once – and improve response rates with
targeted messages.
 Seamless Social Recruiting
The easiest way to get the word out.
Target and track talent across every
popular social platform in seconds.
 Viral Employee Referrals
Get more high quality referrals by making it a
breeze for everyone in your company to refer
friends and contacts.
 Facebook App for Recruiting
Tap into the reach of Facebook by
automatically sharing open jobs at your
company with fans and friends.
©2011 All Rights Reserved  The Adler Group, Inc.  www.adlerconcepts.com  info@adlerconcepts.com

12. The 6Cs of Passive Candidate Recruiting ‐ Connections
 Automated Publishing
Convert visitors into candidates with an
engaging, social career site and inviting
application process.
 Recruitment Marketing
One intuitive platform integrates all your job
promotion activities and metrics wherever they
are on the web.
 Powerful Analytics
Personalized dashboards give everyone
they need – real-time insights into what
works.
Jobvite drives referral hiring
Increased Referral Hiring Higher Quality Candidates
Referrals as source of hire Percent of applicants hired
33%
10%
28%
26%
1%
1 YR 2 YR 3 YR
average referral hire = 22% all referral
applicants applicants
©2011 All Rights Reserved  The Adler Group, Inc.  www.adlerconcepts.com  info@adlerconcepts.com

13. The 6Cs of Passive Candidate Recruiting ‐ Connections
twitter.com/jobvite
facebook.com/jobvite
linkedin.com/company/jobvite
www.jobvite.com
©2011 All Rights Reserved  The Adler Group, Inc.  www.adlerconcepts.com  info@adlerconcepts.com