Based on book - Marketing Management , 14E by Kotler and Keller

1. Why is Marketing Important?

2. Marketing helps
in….

3. Introducing and Gaining acceptance
of new products

4. Inspires Enhancements in
In existing products

5. Understanding
Customer
Needs

6. Builds Demand for
Products & Services
Which creates
Jobs

7. CEO’s recognize the role of
marketing in ……

9. A loyal customer base

10. Building
Tangible
Assets

11. Marketers need to decide -
• What features to
design?
• What prices to
set?
• Where to sell
products or
services?
• How much to
spend ?

13. Is really important…

14. By-
Himank Airon
MnC
IIT-BHU

15. References
• Marketing Management , 14E by Kotler & Keller
• http://static.headline.kz/assets/images/2012/09/74f3cc343abd6819
3111570d73641c33-fbpost.jpg
• http://static6.depositphotos.com/1091429/641/i/450/depositphotos
_6411375-3d-marketing.jpg
• http://www.1e.com/blogs/wp-
content/uploads/sites/78/2015/05/Ask-Sam-1E-Product-
Information.jpg
• www.Slideshare.net
• http://www.diaspark.com/Jewelry_software/images/feature/erp/scala
ble-to-adapt-your-growing-business.png
• https://www.cardelmar.co.uk/blog/wp-
content/uploads/2015/03/Car-Hire-Counter-Check-In.jpg
• https://pbs.twimg.com/media/CDCj3dPVIAMEF2S.jpg:large
• http://blog.serviceevaluation.com/wp-
content/uploads/2015/04/iStock_000038176862_XXXLarge.jpg

16. Disclaimer
These slides were created by Himank
Airon , IIT-BHU during a Marketing
internship by Prof. Sameer Mathur, IIM
Lucknow
(See www.IIMInternship.com )